When evaluating your social media consultant’s performance as it relates to the relationships they have with you and your artists, it’s important to observe the critical elements that define the success or failure of that relationship for you. You should have a list of commandments to act as a clear directive about how they should behave when it comes to your relationships. Some of these may come from defining challenges you personally have when dealing with other vendors, some should address the approach you’d like them to take with online public relations, and others just make sense from a “best practices” point-of-view. Whatever the list has on it, you should refer to it daily and will make changes as appropriate.
Understanding that this list needs to be specific to your situation, these examples may be a good starting point for you to develop for your team. Adopting any of these can only improve your relationship with your vendors and make your campaigns more successful.
1. We shall be presented with intelligent and aggressive options for our social media pr campaign on a quarterly basis.
2. We shall be presented with pre-defined goals and metrics by which the social media pr campaign’s success or failure can be easily measured.
3. We shall be presented with several online and offline pr options providing the best chance of success. We are entitled to use whatever pr methods we feel are best for our campaign and should never be pressured into using social media pr channels that don’t make sense to us.
4. We shall receive prompt responses to questions.
5. We shall be informed of the status of his/her campaign on a bi-weekly basis.
6. We shall be kept informed of the status of the social media landscape and changes in the primary social media platforms as it relates to our campaign strategy.
7. We shall receive access to the analytics applications and reports used to measure the results of our social media campaign.
8. We are entitled to have our telephone call/email returned on the same day.
9. Vendor shall operate in a way that is completely transparent to us. Keeping us informed about what they are doing and why they are taking one approach over another is critical to our learning.
10. Vendor shall make available their knowledge and experience. Vendor shall offer a training package to teach us their tactics and strategies as we work together to create and execute a successful social media public relations campaign.
Have any to add? I’d love to hear items you’d have on your list of 10 Commandments for Social Media Client Relations.