Thursday, May 19, 2016 · Angelika Theatre Dallas
#smdallas @sm_dallas http://www.smdallas.org
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
6:45PM Plano Case Study with Shannah Hayley
6:55 PM 10 Virtual Reality Marketing Strategies presentation
8:30PM Post-event networking at The People's Last Stand
He produces social media campaigns for clients primarily through the use of photography, video, and VR-experiences that link brands with highly-connected fans. As a result, his clients enjoy active, engaged relationships with their consumers on social media.