As I continue the slow crawl out from under the rock I've lived under over the past few years, I am picking up speaking engagements here and there locally before I go back to speaking nationally again starting this summer. I'll be speaking at the Rocks Digital Meetup at the SMU Campus in Plano, TX in February. Rocks Digital provides digital marketing education for business owners and digital marketers.
A still smile when I think of a friend's introduction he made for me at a sales meeting several years ago. He explained to the group of folks I was scheduled to talk to that I was like a tech chameleon - changing my skills and knowledge as the market dictated. This was flattering - but the punchline was still to be delivered, he likened me to "The Madonna of Tech" - delivering a new fresh look and a new sound with each new release in order to stay fresh and relevant.
As embarrassing as that was, I have to admit, he was onto something. I've spent the last few years as a digital marketer working with drones, action cameras, mobile photo/video production and now VR technologies in a never-ending quest to be ready to use the latest technologies in my clients' digital marketing campaigns. In February, I'll pull the covers back a little.
I'll be talking about what I've learned as a digital marketer in the virtual reality space. You can sign up for the meetup group at http://www.meetup.com/Rocks-Digital-Marketing/ to be notified about the event itself. It is tentatively planned for February 16, 2016.
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there.
As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers.
VR is now on what the Gartner Group has coined the ‘Slope of Enlightenment.’ In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in their campaigns.