RESUME OF GIOVANNI GALLUCCI 

Social Media Strategist & Artist Relations Specialist

DALLAS, TX GIOVANNI@GALLUCCI.NET - 469-682-6978

I produce award-winning photography and social media campaigns for clients. I link brands with highly- connected fans so my clients enjoy active, engaged relationships with their consumers on social media. I have a renaissance soul that is passionate about my adventures in social and digital media building awesome brands. On one hand I am a recovering mobile & web developer turned internet journeyman who develops and delivers search and social media strategy for clients in entertainment, events, sports, & tech/start-ups. On the other hand I am a professional photographer, filmmaker, and online content creator who builds brands’ online audiences by engaging with fans online and offline. Contact me at 469-682-6978 or giovanni@gallucci.net and let’s get you connected with your online audience in a way you never thought possible!

SOCIAL MEDIA STRATEGIST & ARTIST RELATIONS SPECIALIST

TOPO CHICO MINERAL WATER - DALLAS, TX

JUNE 2013 TO PRESENT

I develop and manage all social media strategy and online community development, live event promotion, and artist relations in indie, rock, pop, country, and Americana music with both emerging and established artists and industry. I am also responsible for handling all strategic initiatives and activities related to food, fashion, & fitness for Topo Chico. 

With this role, I constantly demonstrate a very strong sense of motivation as a self-starter who is able to work at a very fast pace, manage multiple projects, and have strong organizational and leadership skills. I am a dynamic team player who has extensive experience in music trends, emerging artists and music industry. 

My day-to-day objectives include developing and maintaining artist relationships to align with Topo Chico Mineral Water’s marketing efforts, including generating artist related marketing collateral (text, pictures & video); aligning social media content opportunities and production, event management, artist and product placement, and Interfacing with key touring artists and backline companies to coordinate artist support of the Topo Chico brand. 

Highlights: 

• Executing Artist Relations strategy and related activities for artists and music industry. 
• Partnering with Marketing and AR personnel, providing strategic guidance for on-the-ground activities music and food & wine festivals. 
• Assisting in developing innovative programs that leverage the Topo Chico brand nationally. 
• Work closely with record labels, artist managers, agents, etc. to grow the marketing visibility and co-marketing potential of Topo Chico Mineral Water. 
• Generate content and business relationships that contribute to several areas of company growth (media exposure, web traffic, consumer data, etc). 
• Manage high-level planning and negotiation of any artist related events and collaborations.

DIGITAL MEDIA STRATEGIST / CONTENT PRODUCER

GEEKBEAT.TV - DALLAS, TX

JUNE 2012 TO PRESENT

Online journalist covering social media, photography, music, sports and anything that stands at the intersection of entertainment and technology. I produce videos, shoot photography, and create short, breaking news posts, as well as longer, more in depth stories and magazine-like features.

SOCIAL MEDIA STRATEGIST, DIGITAL MEDIA PRODUCER, & COMMUNITY MANAGER

SELF-EMPLOYED - DALLAS, TX

APRIL 2009 TO PRESENT

Emmy, Telly & Webby award-winning photographer and online content creator who works with clients in music, film, tv, and sports. After over a decade building online communities and developing search engine technology for clients, I am recognized as an award-winning new media producer, an entertaining public speaker, successful buzz marketer, author, technical editor, and social media strategist. 

I bring the following desirable qualities to every campaign I participates in: 

• Entrepreneurial and comfortable in any atmosphere; 
• Proven ability to execute wildly successful end-to-end Social Media and SEO optimization strategies;
• Passion for using social media channels as a means to communicate with online audiences and understanding of what motivates people to engage with brands through various social media platforms; 
• Extensive knowledge of the social media industry; 
• Expert-Level knowledge of Search Engine Optimization (SEO) and social media effects on search engine results; 
• Easily scales in rapidly evolving work environments; 
• Excellent logic, reasoning skills, and tech-savvy marketing abilities; 
• Over 15 years of real-world experience in the seo / social media / interactive / marketing / advertising / PR industry; 
• Proven ability to lead teams to excellence; 
• Proven sense of business acumen; 
• Manage to deadlines in shifting environments while competing priorities; and 
• Manage the respective agency partners as it relates to the day to day and long range execution of these plans. 

Competencies Include: Leadership, consumer orientation, analytical skills, staff training, superior verbal skills, champion of ideas, innovative, creative, results oriented, collaborative, and team-driven.

SOCIAL MEDIA STRATEGIST, PHOTOGRAPHER, & COMMUNITY MANAGER

41 ENTERTAINMENT/LONDON BROADCASTING - DALLAS, TX

AUGUST 2011 TO OCTOBER 2015

I am responsible for ideating and executing strategic social media and digital initiatives including but not limited to: 

• Actively contributing to strategy meetings for television shows; 
• Defining the direction of the shows’ social marketing efforts; 
• Maintaining several tv show websites and social media accounts with frequent, relevant updates; 
• Spearheading original content creation for online channels that fans respond to; 
• Tracking events and important dates for tv shows across other departments; 
• Providing strategic, detailed direction for the social media plan for tv shows and managing the vendor or staff member assigned to execute that plan; 
• Driving social for special events coverage, live-tweeting episodes, paid social media buys, and more to make sure delivery is seamless; 
• Still photography, cinematography and video editing. 

I work closely with talent, writers, and show producers to lead social media training. I also manage partnerships with online media and emerging platforms to supervise the creation, processing, and distribution of promotional content across the internet desktop, mobile, and tablet platforms on the show mobile apps.

Responsibilities 

• Daily creation, management, posting, publishing, uploading, moderating, and reporting of official show social network channels and content; 
• Work in-line with production teams, marketing, and outside vendors to develop creative and consistent marketing strategies for tv shows; 
• Develop and manage improvements and innovative programs to exploit the promotional power of social networks; 
• Execution of sales commitments and media buys; 
• Develop and manage search engine optimization strategies for all related show websites; 
• Web site creation including design, development, and deployment.

VP OF SOCIAL MEDIA & PUBLICITY, DIGITAL MEDIA PRODUCER

VIEWZI, INC - DALLAS, TX

APRIL 2008 TO MARCH 2009

Officially Viewzi’s Vice President in charge of Social Media, Marketing and PR, I defined and executed all of Viewzi’s search and social marketing campaigns and public relations. I provided strategy for new developments in social media, search, online public relations and buzz marketing and functions as a strategic representative at Viewzi.com. Some of my successes can be viewed at http://gallucci.net/press-releases/. 

In addition to these duties, I produced and promoted ViewziTV. Responsibilities included user interaction, new business lead generation, social marketing, public relations, press relations, internet marketing strategic planning, web site analysis, online newsgroup and messaging strategies, search engine optimization, hyperlink strategy, opt-in e-mail campaign creation and implementation, dynamic e-mail media outreach program implementation, competitive online analysis, website design and development.

SOCIAL MEDIA & SEO STRATEGIST, DIGITAL MEDIA PRODUCER, & COMMUNITY MANAGER (PARTNER)

DEXTERITY MEDIA/KINETIC RESULTS - DALLAS, TX

OCTOBER 2005 TO JUNE 2008

I oversaw the day-to-day operations of Dexterity Media (formerly Kinetic Results, LLC), a search engine marketing and social media production firm based out of Dallas, Texas. Roles in this position included defining process, building corporate culture and reducing day-to-day operations requirements while improving operational efficiency across the organization. I worked closely with the other partners on planning and long-term strategic growth. Responsibilities included new business lead generation, social marketing, internet marketing strategic planning, web site analysis, search engine optimization, hyperlink strategy, competitive online analysis, and website design and development.

CHIEF OPERATING OFFICER, SOCIAL MEDIA & SEO STRATEGIST

ZUNCH COMMUNICATIONS, INC - DALLAS, TX

JUNE 2004 TO OCTOBER 2005

At Zunch I oversaw the day-to-day staff, production, and client operations of Zunch Communications, a search engine marketing and social media production firm based out of Dallas, Texas. Roles included defining process, building corporate culture and reducing day-to-day operations requirements while improving operational efficiency across the organization.

SENIOR TECHNICAL ARCHITECT, MICROSOFT DEVELOPER

ZUNCH COMMUNICATIONS, INC - DALLAS, TX

MAY 2004 TO MAY 2004

As an independent consultant, I provided the full range of management and technology consulting services to AmeriCorp, designed and developed a powerful Internet presence as well as customized tools to optimize efficiencies and return on investment. I trained in-house developers and employees during this time period while developing visually engaging web graphics, back end client/server transactional data processing applications and enterprise–wide, database driven web applications that were search engine friendly.

SENIOR CONSULTANT, MICROSOFT DEVELOPER

VHA/HEALTHVISION - DALLAS, TX

DECEMBER 1997 TO JUNE 2000

I analyzed business processes and requirements in order to plan in the design, development, testing and implementation of robust, web–based solutions on behalf of this health care-related company based on the Microsoft DNA platform. I utilized ASP, SQL Server, LDAP and ADSI, Visual Basic and Visual Interdev on MS Site Server 3.0 Commerce Edition to create customized collaborative portals. • I spearheaded development of a nationwide extranet, VHAseCURE.net, enabling the non-profit umbrella organization VHA to support secure access to integrated applications across its 1,600 member hospitals using classic ASP, VB6, Site Server, ADSI, and SQL Server. • I defined and executed on search engine (SEO) requirements for all web applications. • Innovative contributions to VHAseCURE.net included secure login and registration applications, a user administration system and an organization licensing system to assign specific access rights to certain groups.

MICROSOFT DEVELOPER

UNITED AMERICAN HEALTH INSURANCE - DALLAS, TX

NOVEMBER 1995 TO DECEMBER 1997

I performed a variety of programming and support tasks for this insurance company to enhance efficiency of database management, reporting and other functions. Adapted 16#bit applications for use in 32#bit environments, maintained EDL image file transfer application and provided technical support to employees on Macintosh O/S.

Honors and Awards

  • 2014 Lone Star Emmy® Award Winner - Emmy Awards October 2014 - Syndicated television series, “Troubadour, TX,” was honored with the 2014 Lone Star Emmy Award in the Program (Non News) category at the 12th Annual Lone Star Emmy Awards. Credits: Still photography, videography, digital media production and digital strategy.
  • 2014 Film/Video Silver Winner - Telly Awards October 2013 - Troubadour, TX Episode TTX-1101 - TV Programs, Segments, or Promotional Pieces - Documentary - Credits: Still photography, videography, digital media production and digital strategy.
  • 2014 Film/Video Silver Winner - Telly Awards October 2013 - Troubadour, TX Episode TTX-1312 - TV Programs, Segments, or Promotional Pieces - Documentary - Credits: Still photography, videography, digital media production and digital strategy.
  • 2014 Film/Video Silver Winner - Telly Awards October 2013 - Troubadour, TX Episode TTX-1308 - TV Programs, Segments, or Promotional Pieces - Documentary - Credits: Still photography, videography, digital media production and digital strategy.
  • 2014 Film/Video Silver Winner - Telly Awards October 2013 - Troubadour, TX Episode TTX-1306 - TV Programs, Segments, or Promotional Pieces - Documentary - Credits: Still photography, videography, digital media production and digital strategy.
  • 2014 Film/Video Bronze Winner - Telly Awards October 2013 - Troubadour, TX Episode TTX-1418 - Entertainment - Credits: Still photography, videography, digital media production and digital strategy.
  • 2014 Film/Video Bronze Winner - Telly Awards October 2013 - Troubadour, TX Episode TTX-1417 - Documentary - Credits: Still photography, videography, digital media production and digital strategy.
  • 2014 Film/Video Bronze Winner - Telly Awards October 2013 - An Evening with Kris Kristofferson - Documentary - Credits: Still photography, videography, digital media production and digital strategy.
  • 2013 Lone Star Emmy® Award Nomination - Emmy Awards November 2013 - Syndicated television series, “Troubadour, TX,” was honored with the 2013 Lone Star Emmy Award Nomination in the Magazine Program Series category at the 11th Annual Lone Star Emmy Awards. Credits: Still photography, cinematography digital media production and strategy.
  • 2013 Film/Video Silver Winner - Telly Awards October 2012 - Troubadour, TX Episode TTX-1312 - TV Programs, Segments, or Promotional Pieces - Documentary - Credits: Still photography, videography, digital media production and digital strategy.
  • 2013 Film/Video Silver Winner - Telly Awards October 2012 - Troubadour, TX Episode TTX-1306 - TV Programs, Segments, or Promotional Pieces - Documentary - Credits: Still photography, videography, digital media production and digital strategy.
  • 2013 Film/Video Silver Winner - Telly Awards October 2012 - Troubadour, TX Episode TTX-1308 - TV Programs, Segments, or Promotional Pieces - Documentary - Credits: Still photography, videography, digital media production and digital strategy.
  • Webby Award for Online Video - SXSW - 2007 - Credits: Still photography, videography, digital media production and digital strategy. 
  • Top 20 Search Marketing Agencies - Advertising Age - 2006 - COO, Kinetic Results.