Social Media Workshop Class Sample Outline

This social media training workshop for musicians will train you to utilize the new media marketing tools of blogs, videos, photos, social networks and other social media related websites in your online marketing efforts.

8:30 – 8:45 Getting Started

Announcements

Introductions

8:45 – 9:00 Agenda

9:00 – 9:30 Why Are We Here?

Case Study: YouTube Contests

Case Study: The Social Media Train Wreck

Case Study: Organizing Live Events Using Social Media

9:30 – 10:00 SEO101: The Basics

Brief Overview of Search Engine Optimization

Keyword Research

Linking Strategies

Anchor Text

10:00 – 10:15 Break

10:15 – 10:45 Online Communities: facebook

facebook Promotions

Outreach via LinkedIn

MySpace – Still Relvant?

10:45 – 11:15 twitter

twitter Best Practices & Strategies

twitter-related Applications

Monitoring the twittersphere

11:15 – 11:30 – Location Based Platforms: Foursquare & Facebook

11:30 – 12:45 Lunch Break

12:45 – 1:30 Marketing Through Online Text Based Platforms

Blogging/Comments

Social Bookmarking with Delicious.com

News Aggregation with Digg.com

1:30 – 2:00 Audio, Video and Image-based Social Marketing

Image Sharing with flickr

Audience development with Instagram

Viral Video with YouTube

2:00 – 2:45 Bringing It All Together – Making All Your Social Media Profiles Work Together

FeedBurner

HootSuite

2:45 – 3:00 Break

3:00- 3:30 The Social Media Marketer’s Toolbox

Software

Hardware Overview

3:30 – 4:00 Measuring Success

Brand Reputation Monitoring using Google Alerts, Trackur, and Mutual Mind

Analytics overview with Woopra, Raven-Tools and Google Analytics

4:00 – 4:30 Q&A/Wrap Up

4:30 – End

Terms for booking an agency/corporate workshop

Classes are not considered officially “booked” until 50% of the agreed-upon fee for the class has been received and processed.

If you have to cancel your corporate social media workshop for any reason up to 15 or more calendar days prior to the corporate training class, we will refund 100% your payment, minus any hard costs incurred for travel, facilities, and/or materials.

If you have to cancel your social media for business class for any reason up to 14 calendar days prior to the class, we will refund 75% your payment minus any hard costs incurred for travel, facilities, and/or materials.

If you cancel your corporate social media event for any reason up to 7 calendar days prior to the class, we will refund 50% your payment minus any hard costs incurred for travel, facilities, and/or materials.

Public Workshop Terms

As an attendee to a publicly-held workshop (which you have paid to attend), if you have to cancel your registration for any reason up to 15 days prior to the class, we will refund 100% of your payment. Cancellations up to and including on the day of the workshop incur a 25% cancellation fee.

Registration

Interested in registering for The Social Media Workshop for your company? Contact us using this form and we’ll get the process started.