App Store Optimization (ASO) 

Mobile users are constantly looking for new apps and with over 3 million to choose from, App Store Optimization (ASO) has become more important than ever. I have hard-earned experience and understanding of the Apple, Google, and Microsoft app stores. I can develop a strategy for boosting discoverability for your app. 

This process includes…

  • Analyzing the collected data regularly and using it to adapt our ‘best practices’ in this ever-changing industry
  • Writing descriptions, titles and keyword lists, based on in-depth keyword research
  • A/B testing, measuring, and getting you the right results!

Success can BE measured in a number of wayS, including…

  • A complete analysis of your app store presence
  • A review of your competitors’ presence
  • Strategic texts and creative visuals to highlight your app’s USPs and engage users
  • A boost in your app’s organic discoverability
  • A higher conversion of app store browsers to active app users.
  • More organic downloads every day
  • Continuous monitoring of your app analytics to improve and adapt based on market changes
  • The average user takes 3 to 6 seconds to decide whether they want to download your app.

Once users have found your app, the challenge is getting them to download. I can help you focus on great storytelling, insight and eye-catching visuals, in order to engage potential users and encourage conversions.

Benefits of App Store Optimization…

  • Discoverability: Improve your app store discoverability
  • Awareness: Build brand awareness through increased visibility
  • Conversions: Increase app page conversion rates
  • Organic: Get more organic downloads
  • Acquisition: Enhance user acquisition results
  • Ranking: Get to the top of the app stores on the right keywords