App Store Optimization (ASO)
Mobile users are constantly looking for new apps and with over 3 million to choose from, App Store Optimization (ASO) has become more important than ever. I have hard-earned experience and understanding of the Apple, Google, and Microsoft app stores. I can develop a strategy for boosting discoverability for your app.
This process includes…
- Analyzing the collected data regularly and using it to adapt our ‘best practices’ in this ever-changing industry
- Writing descriptions, titles and keyword lists, based on in-depth keyword research
- A/B testing, measuring, and getting you the right results!
Success can BE measured in a number of wayS, including…
- A complete analysis of your app store presence
- A review of your competitors’ presence
- Strategic texts and creative visuals to highlight your app’s USPs and engage users
- A boost in your app’s organic discoverability
- A higher conversion of app store browsers to active app users.
- More organic downloads every day
- Continuous monitoring of your app analytics to improve and adapt based on market changes
- The average user takes 3 to 6 seconds to decide whether they want to download your app.
Once users have found your app, the challenge is getting them to download. I can help you focus on great storytelling, insight and eye-catching visuals, in order to engage potential users and encourage conversions.
Benefits of App Store Optimization…
- Discoverability: Improve your app store discoverability
- Awareness: Build brand awareness through increased visibility
- Conversions: Increase app page conversion rates
- Organic: Get more organic downloads
- Acquisition: Enhance user acquisition results
- Ranking: Get to the top of the app stores on the right keywords