Resume


RESUME OF GIOVANNI GALLUCCI 

SEO Expert, Social Media Specialist, & Digital Strategist

DALLAS, TX

I produce award-winning photography and social media campaigns for clients. I link brands with highly- connected fans so my clients enjoy active, engaged relationships with their consumers on social media. I have a renaissance soul that is passionate about my adventures in social and digital media building awesome brands. On one hand, I am a recovering mobile & web developer-turned-internet-journeyman who develops and delivers search and social media strategy for clients in entertainment, events, sports, & tech/start-ups. On the other hand, I am a professional photographer, filmmaker, and online content creator who builds brands’ online audiences by engaging with fans online and offline.

 

Contact me at 469-682-6978 or giovanni@gallucci.net and let’s get you connected with your online audience in a way you never thought possible!

 

SUMMARY

I create award-winning social media and marketing campaigns that produce measurable, real-world results for my clients in entertainment, events, sports, and tech/start-ups. I link brands with highly connected fans so my clients enjoy active, engaged relationships with their consumers online.

 

I bring more than 20 years of experience to my clients with a mobile and web development background. That is combined with my skills as a professional photographer, filmmaker, and online content creator who builds brands’ online audiences by engaging with fans both online and IRL (in real life).

 

PROFESSIONAL EXPERIENCE

SENIOR DIGITAL STRATEGIST

TOPO CHICO MINERAL WATER — DALLAS, TX — JUNE 2013 TO PRESENT

I conceived, launched, developed, and managed all social media strategy and online community development, online event promotion, and artist relations in indie, rock, pop, country, and Americana music with both emerging and established artists and industry for Topo Chico USA. I am also responsible for handling all strategic digital initiatives and activities related to food, fashion, fitness, music, and the arts for Topo Chico.

 

Demonstrated skills include: strong sense of motivation as a self-starter, working at fast pace, managing multiple projects, team player, and strong organizational and leadership skills.

 

Day-to-day objectives include: developing and maintaining artist relationships to align with overall marketing efforts, including generating artist related marketing collateral; aligning social media content opportunities and production; event management; artist and product placement; and interfacing with key touring artists and backline companies to coordinate artist support of the Topo Chico brand. 

 

Highlights: 

  • Executing artist relations strategy and related activities for artists and music industry 
  • Partnering with marketing and AR personnel, providing strategic guidance for on-the-ground activities music and food and wine festivals
  • Assisting in developing innovative programs that leverage the Topo Chico brand nationally
  • Work closely with record labels, artist managers, and agents to grow the marketing visibility and co-marketing potential of Topo Chico Mineral Water
  • Generate content and business relationships that contribute to several areas of company growth (media exposure, web traffic, and consumer data)
  • Manage high-level planning and negotiation of any artist related events and collaborations

DIGITAL MEDIA STRATEGIST / CONTENT PRODUCER

GEEKBEAT.TV — DALLAS, TX — JUNE 2012 TO PRESENT

Online journalist covering social media, photography, music, sports, and anything that stands at the intersection of entertainment and technology. I produce videos, shoot photography, and create short, breaking news posts, as well as longer, more in-depth stories and magazine-like features.
 

SOCIAL MEDIA STRATEGIST, DIGITAL MEDIA PRODUCER, AND COMMUNITY MANAGER

SELF-EMPLOYED — DALLAS, TX — APRIL 2009 TO PRESENT

Emmy, Telly, and Webby award-winning photographer and online content creator who works with clients in music, film, TV, and sports. After over a decade building online communities and developing search engine technology for clients, I am recognized as an award-winning new media producer, an entertaining public speaker, successful buzz marketer, author, technical editor, SEO expert, and social media strategist.
 

I bring the following desirable qualities to every campaign: 

  • Entrepreneurial spirit and strong comfort level in any atmosphere
  • Proven ability to execute wildly successful social media and SEO optimization
  • Passion for using social media channels as a means to communicate with audiences and understanding of what motivates people to engage with brands through different social media platforms
  • Expert-level knowledge of Search Engine Optimization (SEO) and social media effects on search engine results
  • Proven ability to lead teams to excellence
  • Ability to manage to deadlines in shifting environments with competing priorities
  • Ability to manage agency partners in day-to-day and long-range execution of projects


SOCIAL MEDIA STRATEGIST, PHOTOGRAPHER, AND COMMUNITY MANAGER

41 ENTERTAINMENT/LONDON BROADCASTING — DALLAS, TX — AUGUST 2011 TO OCTober 2015

I was responsible for ideating and executing social media and digital initiatives including: 

  • Actively contributing to strategy meetings for TV shows
  • Defining the direction of the shows’ social marketing efforts
  • Maintaining several TV show websites and social media accounts with frequent, relevant updates 
  • Spearheading original, engaging content creation for online channels
  • Providing strategic, detailed direction for the social media plan for TV shows and managing the vendor or staff member assigned to execute that plan
  • Driving social for special events coverage, live-tweeting episodes, and coordinating paid social media buys to ensure seamless delivery
  • Execution of sales commitments and media buys

 

I worked closely with talent, writers, and show producers to lead social media training. I also manage partnerships with online media and emerging platforms to supervise the creation, processing, and distribution of promotional content across the internet desktop, mobile, and tablet platforms on the show mobile apps.

 

VP OF SOCIAL MEDIA AND PUBLICITY; DIGITAL MEDIA PRODUCER

VIEWZI, INC — DALLAS, TX — APRIL 2008 TO MARCH 2009

I defined and executed all of Viewzi’s search and social marketing campaigns and public relations. I provided strategy for new developments in social media, search, online public relations and buzz marketing and functions as a strategic representative at Viewzi.com. 

 

In addition to these duties, I produced and promoted ViewziTV. Responsibilities included user interaction, new business lead generation, social marketing, public relations, press relations, internet marketing strategic planning, web site analysis, online newsgroup and messaging strategies, search engine optimization, hyperlink strategy, opt-in e-mail campaign creation and implementation, dynamic e-mail media outreach program implementation, competitive online analysis, and website design and development.


SOCIAL MEDIA AND SEO STRATEGIST, DIGITAL MEDIA PRODUCER, AND COMMUNITY MANAGER (PARTNER)

DEXTERITY MEDIA/KINETIC RESULTS — DALLAS, TX — OCTober 2005 TO JUNE 2008

I oversaw the day-to-day operations of Dexterity Media (formerly Kinetic Results, LLC), a SEO and social media production firm. Roles in this position included defining process, building corporate culture, and reducing day-to-day operations requirements while improving operational efficiency across the organization. Responsibilities included new business lead generation, social marketing, internet marketing strategic planning, web site analysis, SEO, hyperlink strategy, competitive online analysis, and website design and development.

 

CHIEF OPERATING OFFICER, SOCIAL MEDIA AND SEO STRATEGIST

ZUNCH COMMUNICATIONS, INC — DALLAS, TX — JUNE 2004 TO OCT. 2005

I oversaw the day-to-day staff, production, and client operations at this search engine marketing and social media production firm. Roles included defining process, building corporate culture, and reducing day-to-day operations requirements while improving operational efficiency across the organization.

 

SENIOR TECHNICAL ARCHITECT, MICROSOFT DEVELOPER

AmeriCorp — DALLAS, TX — MAY 2004

As an independent consultant, I provided the full range of management and technology consulting services to AmeriCorp, designed and developed a powerful Internet presence as well as customized tools to optimize efficiencies and return on investment. I trained in-house developers and employees during this time period while developing visually engaging web graphics, back-end client/server transactional data processing applications and enterprise-wide, database-driven web applications that were search engine friendly.


SENIOR CONSULTANT, MICROSOFT DEVELOPER

VHA/HEALTHVISION — DALLAS, TX — DECember 1997 TO JUNE 2000

  • I analyzed business processes and requirements in order to plan in the design, development, testing and implementation of robust, web–based solutions on behalf of this health care-related company based on the Microsoft DNA platform. I utilized ASP, SQL Server, LDAP and ADSI, Visual Basic and Visual Interdev on MS Site Server 3.0 Commerce Edition to create customized collaborative portals.
  • I also spearheaded development of a nationwide extranet, VHAseCURE.net, enabling the non-profit umbrella organization VHA to support secure access to integrated applications across its 1,600-member hospitals using classic ASP, VB6, Site Server, ADSI, and SQL Server. 

MICROSOFT DEVELOPER

UNITED AMERICAN HEALTH INSURANCE — DALLAS, TX — NOVember 1995 TO DECember 1997

I performed a variety of programming and support tasks to enhance efficiency of database management, reporting and other functions. Adapted 16-bit applications for use in 32-bit environments, maintained EDL image file transfer application and provided technical support to employees on Macintosh O/S.
 


HONORS AND AWARDS

  • 2014 Lone Star Emmy Award Winner — Emmy Awards October 2014 — Syndicated television series, “Troubadour, TX,” was honored with the 2014 Lone Star Emmy Award in the Program (Non News) category at the 12th Annual Lone Star Emmy Awards. Credits: Still photography, videography, digital media production, and digital strategy.
  • 2014 Film/Video Silver Winner — Telly Awards October 2013 — Troubadour, TX Episode TTX-1101 - TV Programs, Segments, or Promotional Pieces — Documentary — Credits: Still photography, videography, digital media production, and digital strategy.
  • 2014 Film/Video Silver Winner — Telly Awards October 2013 — Troubadour, TX Episode TTX-1312 - TV Programs, Segments, or Promotional Pieces — Documentary — Credits: Still photography, videography, digital media production, and digital strategy.
  • 2014 Film/Video Silver Winner — Telly Awards October 2013 — Troubadour, TX Episode TTX-1308 - TV Programs, Segments, or Promotional Pieces — Documentary — Credits: Still photography, videography, digital media production, and digital strategy.
  • 2014 Film/Video Silver Winner — Telly Awards October 2013 — Troubadour, TX Episode TTX-1306 — TV Programs, Segments, or Promotional Pieces — Documentary — Credits: Still photography, videography, digital media production, and digital strategy.
  • 2014 Film/Video Bronze Winner — Telly Awards October 2013 — Troubadour, TX Episode TTX-1418 — Entertainment — Credits: Still photography, videography, digital media production, and digital strategy.
  • 2014 Film/Video Bronze Winner — Telly Awards October 2013 — Troubadour, TX Episode TTX-1417 — Documentary — Credits: Still photography, videography, digital media production, and digital strategy.
  • 2014 Film/Video Bronze Winner — Telly Awards October 2013 — An Evening with Kris Kristofferson — Documentary — Credits: Still photography, videography, digital media production, and digital strategy.
  • 2013 Lone Star Emmy Award Nomination — Emmy Awards November 2013 — Syndicated television series, “Troubadour, TX,” was honored with the 2013 Lone Star Emmy Award Nomination in the Magazine Program Series category at the 11th Annual Lone Star Emmy Awards. Credits: Still photography, cinematography digital media production, and strategy.
  • 2013 Film/Video Silver Winner — Telly Awards October 2012 — Troubadour, TX Episode TTX-1312 — TV Programs, Segments, or Promotional Pieces — Documentary - Credits: Still photography, videography, digital media, production, and digital strategy.
  • 2013 Film/Video Silver Winner — Telly Awards October 2012 — Troubadour, TX Episode TTX-1306 — TV Programs, Segments, or Promotional Pieces — Documentary — Credits: Still photography, videography, digital media production, and digital strategy.
  • 2013 Film/Video Silver Winner — Telly Awards October 2012 — Troubadour, TX Episode TTX-1308 — TV Programs, Segments, or Promotional Pieces — Documentary — Credits: Still photography, videography, digital media production, and digital strategy.
  • Webby Award for Online Video —SXSW — 2007 — Credits: Still photography, videography, digital media production, and digital strategy. 
  • Top 20 Search Marketing Agencies — Advertising Age — 2006 — COO, Kinetic Results.