Social Media Workshop Class Sample Outline
This social media training workshop for musicians will train you to utilize the new media marketing tools of blogs, videos, photos, social networks and other social media related websites in your online marketing efforts.
8:30 – 8:45 Getting Started
8:45 – 9:00 Agenda
9:00 – 9:30 Why Are We Here?
- Case Study: YouTube Contests
- Case Study: The Social Media Train Wreck
- Case Study: Organizing Live Events Using Social Media
9:30 – 10:00 SEO101: The Basics
- Brief Overview of Search Engine Optimization
- Keyword Research
- Linking Strategies
- Anchor Text
10:00 – 10:15 Break
10:15 – 10:45 Online Communities: facebook
- facebook Promotions
- Outreach via LinkedIn
- MySpace – Still Relvant?
10:45 – 11:15 twitter
- twitter Best Practices & Strategies
- twitter-related Applications
- Monitoring the twittersphere
11:15 – 11:30 – Location Based Platforms: Foursquare & Facebook
11:30 – 12:45 Lunch Break
12:45 – 1:30 Marketing Through Online Text Based Platforms
- Social Bookmarking with Delicious.com
- News Aggregation with Digg.com
1:30 – 2:00 Audio, Video and Image-based Social Marketing
- Image Sharing with flickr
- Audience development with Instagram
- Viral Video with YouTube
2:00 – 2:45 Bringing It All Together – Making All Your Social Media Profiles Work Together
2:45 – 3:00 Break
3:00- 3:30 The Social Media Marketer’s Toolbox
- Hardware Overview
3:30 – 4:00 Measuring Success
- Brand Reputation Monitoring using Google Alerts, Trackur, and Mutual Mind
- Analytics overview with Woopra, Raven-Tools and Google Analytics
4:00 – 4:30 Q&A/Wrap Up
4:30 – End
Terms for booking an agency/corporate workshop
Classes are not considered officially “booked” until 50% of the agreed-upon fee for the class has been received and processed.
If you have to cancel your corporate social media workshop for any reason up to 15 or more calendar days prior to the corporate training class, we will refund 100% your payment, minus any hard costs incurred for travel, facilities, and/or materials.
If you have to cancel your social media for business class for any reason up to 14 calendar days prior to the class, we will refund 75% your payment minus any hard costs incurred for travel, facilities, and/or materials.
If you cancel your corporate social media event for any reason up to 7 calendar days prior to the class, we will refund 50% your payment minus any hard costs incurred for travel, facilities, and/or materials.
Public Workshop Terms
As an attendee to a publicly-held workshop (which you have paid to attend), if you have to cancel your registration for any reason up to 15 days prior to the class, we will refund 100% of your payment. Cancellations up to and including on the day of the workshop incur a 25% cancellation fee.
Interested in registering for The Social Media Workshop for your company? Contact us using this form and we’ll get the process started.