Each week in my newsletter I write reviews, behind-the-scenes articles, & “how to’s” related to digital marketing, social media, SEO, & web design with a heavy emphasis on how you can use photography & video online and in social media campaigns.
These are typically long-form emails. In this day & age of headlines, images, bulleted lists, & memes cluttering up our mindshare, I thought it would be a great idea to send my subscribers long emails that go on for days & days & days. I hate the bait & switch of “here is the first paragraph of the article, now go to my site to get the rest.” I might change that up later depending on feedback, but for now I think each email will be a single, full article, maybe two. Once you have the email open, all the content will be there. If there are links, they will be to tertiary items that expand on the article or amazon links that take you to products I am writing about, not links to finish the article on some site so I can boost my web traffic numbers. If this interests you, YEA!
One more thing: I write in a casual, conversational tone. I don’t know if that’s good or not but it’s how I write. I hope that’s okay with you.
Another thing: I usually miss a couple typos before I hit send. I also shorten words like “through” to “thru” or use an ampersand for “and.” I also overuse hyphens, semicolons, commas, & ellipses. I KNOW all of those are bad. But to be honest. I don't really sweat the typos. I hope the ones that slip through are not too cringe-worthy. I could care less about whether it’s proper to concatenate words, go overboard with the … or use internet slang when I write. From what I can tell, the good folks currently subscribed to my search + social + strategy newsletter are willing to put up with the super casual style and I appreciate them for that.