Dallas Social Media Marketing

As a top Dallas digital marketing expert, I get the importance of social media marketing. It takes time and effort to turn social media posts into valuable community building tools that drive a return on investment (ROI). From social media audits and full-service community management, to paid social advertising — I create custom designed social experiences to connect clients with their desired audience


I collaborate closely with clients to get to know their users, and develop unique brand positioning and tone of voice. My social media services are designed to meet my clients’ specific goals — not my own.

My social media process contains three major pillars: social advertising, content development and community engagement. I develop an action plan around these pillars for communicating with, capturing and keeping a client's desired audience interested and engaged. I’m not hooked on any, one social media platform. Be it Facebook, Twitter, or the next hot social media site, I’ll reach your audience wherever they are. 


  • User research and social media audits
  • Social profile setup and optimization
  • Community management
  • Paid advertising strategy and management
  • Social media monitoring and listening
  • Content and campaign development 
  • Social Media Training
  • Analytics and reporting

After almost two decades building online communities and developing search engine technology, I have been recognized as an award-winning new media producer, photographer, and videographer, an entertaining public speaker, successful online marketer, author, digital media strategist, and social media expert. As a social media operative in the shadows of the internet, I develop strategy, create buzz, host events, produce content, and engage with users and members of the online press corps for clients, public relations firms, musicians, production houses, artist managers and ad agencies as a critical member of our clients' teams.

Other areas of expertise I provide include on-site training, online content production, community building, online brand reputation management, audience development, online training, online public relations, online viral marketing, online video optimization, and search engine optimization.

Lots of buzzwords there. I use them for bait... Everyone talks about the latest trends in social media, but most never get past the fancy buzzwords. I deliver lasting experiences users love. Period.

Social media tactics I’ve never heard of before with stats to back them up! Giovanni has a wonderfully approachable style - full of energy and very funny! :-) - (5 out of 5)