SOFTWARE & HARDWARE FOR THE SEO + Social Media Strategist

(UPDATED October, 2017) - Things change. My March, 2017 "social media photographer gear" article was live for no more than a few weeks when I dramatically changed my setup and workflow. So, let's do this. I'll post change-related blog posts when I make big changes to my set up, but my current list of gear and software will live here and I'll just link to this page anytime I refer to my gear or software in my articles.  

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HARDWARE & SOFTWARE TOOLS I AM CURRENTLY USING

This is the current gear I use on a day-to-day basis for my social media work. While my flirtation with Windows Pro 10 is over (for now), I have adjusted my workflow enough that I can now make the move to Windows quickly and painlessly if necessary. 

The items on this list have been tested in real-world situations on real jobs. This is the gear and the software I currently use to deliver award-winning SEO and social media marketing results to my clients.  I focus on being efficient with my hardware/software budget which is not the same as being frugal. I don't want to sacrifice the quality of work I produce for the sake of saving a few dollars. However, I don't want to throw money away needlessly either. So, I work hard to get the tools I need versus the ones I want. How does this manifest itself? Well, all my content is delivered in 1080p HD. Therefore I don't need a camera that shoots video in 4k and that will not be a feature that I'm in the least bit concerned about when I select a camera for a project. 

I'm also focused on getting my workflow and hardware/software set up optimized so I can get as much done as possible, as quickly as possible with the lightest footprint possible. This means scaling back not only the hardware, but the number of programs I use to get my daily work done. 

As always, everything on this list is highly recommended by me personally. 

"
Giovanni has been a great asset. He has talents that encompass not only SEO/SMO expertise, but all the other areas of marketing including branding, photography, marketing, video, and many other skills to go along with making your brand visible. - (5 out of 5)