SOFTWARE & HARDWARE FOR THE SEO + Social Media Strategist

(UPDATED September, 2017) - Things change. My March, 2017 "social media photographer gear" article was live for no more than a few weeks when I dramatically changed my setup and workflow. So, let's do this. I'll post change-related blog posts when I make big changes to my set up, but my current list of gear and software will live here and I'll just link to this page anytime I refer to my gear or software in my articles.  


This is the current gear I use on a day-to-day basis. Note: My flirtation with Windows Pro 10 is over (for now). My concerns about the future of the macOS platform were alleviated enough after the 2017 WWDC keynote presentation by Apple that I am back on the macOS platform full time. However, I have adjusted my workflow enough that I can now make the move to Windows quickly and painlessly if necessary. 

The items on this list have been tested in real-world situations on real jobs. This is the gear and the software I use to deliver award-winning results to my clients.  I'm always focused on getting my workflow and hardware/software set up optimized so I can get as much done as possible, as quickly as possible with the lightest footprint possible. This means scaling back not only the hardware, but the number of programs I use to get my daily work done. 

As always, everything on this list is highly recommended by me personally. 

Computers / Mobile

  • Apple iMac (Retina 5K, 27-inch, 32GB RAM, 2TB HD, 3.3 GHz Intel Core i5) w/ a daskeyboard DPK13 backlit mechanical keyboard, Apple MagicMouse 2, two Apple 27" LED Cinema Displays, and a Drobo 5D (14.5TB) Personal Storage Array.
  • Apple iPhone 7 Plus (256GB)
  • Apple 9.7 iPad Pro (256GB Wifi-only)
  • Apple Macbook Air (11-inch, 8GB RAM, 512GB HD, 2.2 GHz Intel Core i7)


  • Apple iPhone 7 Plus & Fujifilm X100T Cameras
  • BeastGrip iPhone Rig
  • Blue & Rode Microphones
  • Cinetics & Edelkrone Sliders
  • Domke Bags
  • EVO Gimbals 
  • Giotto's Ball Heads
  • Manfrotto Ball Heads, Tripods, Monopods, Stands, & Lights 


  • Creative - Apple FCPX & Garage Band; Audacity, Camtasia, Cinemagraph Pro, Filmic Pro, JPEGmini, NoiselessCK, PhotoMill, Pixelmator, ProShot, Quik, Snapseed, Screenflow, SoundSoap, TechSmith Camtasia, TonaltyCK,  & VSCO Filters.
  • Development - Apple Xcode, Coda, Dash, Eclipse, FileMaker Pro Advanced, MAMP Pro, Microsoft Visual Studio For Mac, MySQL Workbench, Sequel Pro, SQL Pro for MySQL, SQL Vue, & Xojo.
  • Marketing - AHREFs, Authority Spy, Bright Local, BuzzBundle, CuteRank, Link Assistant, MailChimp, MOZ Local, Rank Guru SEO, Rank Tracker, Rankaware, Screaming Frog SEO Spider, Scrutiny, SEO Spyglass, SEM Rush, Spyfu, & Website Auditor
  • Productivity - Apple Keynote, iaWriter, & Microsoft Office. 
  • Utilities - CleanMyMac, Dropbox, Forklift, Google Chrome, HMA! Pro VPN, Smaller, Tower, Transmit.

Giovanni has been a great asset. He has talents that encompass not only SEO/SMO expertise, but all the other areas of marketing including branding, photography, marketing, video, and many other skills to go along with making your brand visible. - (5 out of 5)