SOFTWARE & HARDWARE FOR THE SEO + Social Media Strategist

(UPDATED October, 2017) - Things change. My March, 2017 "social media photographer gear" article was live for no more than a few weeks when I dramatically changed my setup and workflow. So, let's do this. I'll post change-related blog posts when I make big changes to my set up, but my current list of gear and software will live here and I'll just link to this page anytime I refer to my gear or software in my articles.  


This is the current gear I use on a day-to-day basis for my social media work. While my flirtation with Windows Pro 10 is over (for now), I have adjusted my workflow enough that I can now make the move to Windows quickly and painlessly if necessary. 

The items on this list have been tested in real-world situations on real jobs. This is the gear and the software I currently use to deliver award-winning SEO and social media marketing results to my clients.  I focus on being efficient with my hardware/software budget which is not the same as being frugal. I don't want to sacrifice the quality of work I produce for the sake of saving a few dollars. However, I don't want to throw money away needlessly either. So, I work hard to get the tools I need versus the ones I want. How does this manifest itself? Well, all my content is delivered in 1080p HD. Therefore I don't need a camera that shoots video in 4k and that will not be a feature that I'm in the least bit concerned about when I select a camera for a project. 

I'm also focused on getting my workflow and hardware/software set up optimized so I can get as much done as possible, as quickly as possible with the lightest footprint possible. This means scaling back not only the hardware, but the number of programs I use to get my daily work done. 

As always, everything on this list is highly recommended by me personally. 

Computers / Mobile

  • Late 2015 Apple Retina 5k, 27-inch iMac (2TB HD, 3.3 GHz i5, 32GB RAM) w/ two 27-inch Apple Cinema Displays, a daskeyboard DPK13 backlit mechanical keyboard, & Logitech G Pro Gaming Mouse.
  • Apple iPhone 7 Plus (256GB)
  • Early 2015 Apple 11-inch MacBook Air  (500GB HD, 2.2 GHz i7, 8GB RAM) w/ a daskeyboard DPK13 backlit mechanical keyboard, & Logitech G Pro Gaming Mouse.


  • Canon G7x Mark II & Fujifilm X100T Cameras
  • DJI Spark Drone
  • Helium Cine iPhone Rigs
  • Cinetics & Edelkrone Sliders
  • Domke Bags
  • EVO Gimbals 
  • Giotto's Ball Heads
  • Moment iPhone Lenses
  • Manfrotto Ball Heads, Tripods, Monopods, Stands, & Lights 
  • Moondog Labs Anamorphic iPhone Lenses


  • Creative - Apple FCPX, Filmic Pro, JPEGmini, NoiselessCK, PhotoMill, ProShot, Quik, Snapseed, & TonaltyCK.
  • Marketing - AHREFs, Authority Spy, Bright Local, BuzzBundle, Link Assistant, MailChimp, Rank Tracker, Screaming Frog SEO Spider, SEO Spyglass, SEM Rush, Spyfu, & Website Auditor

Giovanni has been a great asset. He has talents that encompass not only SEO/SMO expertise, but all the other areas of marketing including branding, photography, marketing, video, and many other skills to go along with making your brand visible. - (5 out of 5)