time management for beginning and advanced bloggers
in this video i'm going chat about where to split your time between blogging and promotion.
if you're anything like me, you're busy, and if you're trying to keep up with a blog, it's only a part of your life. how do you spend your time so that you max out your productivity to grow your blog?
where should you be spending your time? that's what we're gonna explore in this video.
also, when i reference bloggers here, i'm speaking to those of you starting personal blogs as well as in-house and brand bloggers starting on a new company blog.
the question folks have most often is about time management: how much time should be spent in writing, promoting, and back-end work as a new-ish or an experienced blogger?
like most bloggers, you are most likely splitting up your time evenly spending 1/3 of your time on writing & creating supporting content, 1/3 on marketing, posting links to social media, and 1/3 of your time on the back end admin stuff like managing your blog wordpress or squarespace site, answering emails, tweaking plugins, seo, and the like. you do this because you hear that you should be doing x, y, and z which ends up eating so much time that could be spent creating new content.
so, here is my advice for new bloggers. create a time pie and split it into three slices: creation, marketing, and admin.
that's pretty broad, but pretty much everything can fall under that: creation, marketing and admin.
80% of your time should be spent on content creation. 15% on marketing and 10% on admin. this is absolutely vital for new bloggers and new brands for that matter.
now, there's no metric for being "a new blogger." there's no set date. no number of posts. no monthly traffic. no revenue metrics. use your own judgement on this. what i mean by new blogger is that you haven't been doing this long or you don't have a lot of traffic.
for new bloggers, it's vital for you to spend the majority of your time on the content creation process. brainstorming, writing, editing, producing images, video. yes, if you're blog is going to take off, you need to integrate amazing imagery and compelling video pieces. blogs are not just text anymore, they are multimedia.
when you start, you need to get better at creating content. you need get more efficient. it's going take you time to figure out how to create compelling hero images. the first time you do it they're going to suck.
in order to write good content, it's gonna take you a while. the more you focus on it, especially in your first six months, first a year, the better you'll get at it. so that's reason number one, to improve. 80% of your time is spent on creation.
why? your content is your best marketing. no amount of advanced technical seo mumbo jumbo know-how is gonna save you. no amount of pinterest group boards, twitter spamming, or story posting will magically transform your content into amazing if its terrible.
time-wise, nothing is gonna get you a higher roi than making the best possible useful, interesting, compelling, remarkable content, period. learning how to do that, practicing, getting better at producing content that works, content that resonates with people should be your primary focus.
nothing is gonna provide better marketing than great content - end of discussion. when you first start out and you don't have any social media followers, organic traffic, a thousand-person email list that you can email and immediately get 300 page views, you don't have any of that stuff, your content is going to be your best marketing. and guess what, when to do have that stuff in place, your content will still be your best marketing.
spend 10% of your time on marketing. in the beginning, you'll mainly spend on hunting and pecking around different platforms figuring out what your one platform is. when you get more experience and more content published, you'll be able to double down on the marketing because you've been testing what works and what doesn't work. you can double down later, now spend most of your time on creation.
one more thing for new bloggers, when it comes to perfect web design, fancy design themes and lots of plug-ins. don't waste your time on that. grab your two or three essential plug-in so you can track analytics, install share buttons and email capture of some sort. better yet, use squarespace and focus on your content, when you first start, content is everything. you can have the best email opt-in service in the world but it won't matter if your content is terrible.
nothing is as important as your content in month one, two, three...47. i've been on content-based projects where it is month six before you can event start to see the needle move. in the beginning you don't have any followers, you don't have a tribe, you have to build it. the way you build it is to get the content right: so how much time? 80% on the content.
okay, next - let's talk to the o.g.s now.
let's talk about experienced bloggers - again, there's no metric. i'll leave that to your judgment. but in the context of this video, for me to consider you "experienced" there's one requirement here and that is that you do have a body of work built up.
the three slices in the time pie for advanced bloggers are content creation 45%, marketing 50%, admin 5%.
so if you have a body of work to pull from, you can easily update old blog posts that aren't getting any traffic. so if it's not performing well, maybe it's decent right now, maybe it's an hour away from being good, maybe it's two hours away from being ridiculously amazing.
you can spend a lot less time just updating old content and making it fresh and more relevant by fixing broken links, updating it for topics that are dated or tweaking headlines. for instance, if you blogged about vine, update that post and make it work for stories or live streaming...or delete it.
you already have stuff to pull from, you can refresh, update, and republish it which is absolutely fine.
i recently deleted 99% of my text-based content from the web in preparation for starting my youtube channel. i now have over 100 draft scripts for my videos because i deleted all my blog posts and i'm combing through them to pull ideas for scripts for videos.
since you have the ball rolling, you get new visitors and new subscribers every day. they will not have heard about the old stuff unless they are going through your old posts...which no-one ever does. also, all of your current readers who saw that piece of content a year ago forgot about it. if you make it better, it's still a viable reason to push out to them again by telling them you updated it to make it more relevant now than it was when you first published it.
so, just update and refresh it, go through and edit, add additions and make it better.
of course, you are also creating new content, but i'd suggest updating two old pieces and changing the publication date for every new piece you create until you get through the whole blog. one last thing on content: if it's completely irrelevant, delete it. no-one is looking for your commentary on dogster or that 6 year old canon camera. that old content is diluting the seo juice for your new content so dump it.
so then 50% of your time should be spent on marketing. this can manifest itself in a few different ways. double down on your social channels. continue to grow that and optimize it. then double down on the channels that you've already found to be working. you'll quickly find you will see more success focusing on a few channels rather than trying to be everywhere all the time. this is for personal blogs and brands alike.
you've probably got the seo ball rolling so backlinks: hopefully that can continue to grow, you can double down on that strategy now. get guest posts, collaborate with other bloggers for interviews, do round-ups, get on other people's podcasts, get featured on news outlets by working haro. your time should be spent on those marketing efforts, both online and offline.
go to conferences, try to get some speaking gigs to further your brand - with that you can start locally and branch out statewide and then nationally. you don't like public speaking? tough. suck it up. i hate people and i speak at events all the time. it's called hustling. if you want to build a brand, it's what you do.
of course, guest posting, podcasts, partnerships, collaborations, speaking takes a lot of time, but if you already have content to pull from, and you already have some organic flow of traffic, subscribers, fans, or followers, you can afford to spend way more time on that to really grow your brand and your blog.
the last thing, 5% of your time goes to admin, right? as experienced bloggers should have some systems and processes built into your workflow that you have come up with over time. you've seen other people hacking different things to save time with managing email, managing your communities, managing to-do lists, managing your team members if that's a thing for you. when i mention admin work, i mean email, sure, but also engaging on social media, sourcing content, website management, etc. some of that's sort of marketing, sort of admin work.
if there's anything you don't like doing, consider that. you should have been thinking up some processes and systems in order to scale back the time you spend on that. if you can - get a virtual assistant to handle that stuff. you might have some success on fiverr. i get design, content promotion, and even voice over work done through fiverr and have be very happy with the results.
some of you out there haven't made the switch to using virtual assistants - and that's ok, but you need to start now. develop the mindset of hacking your time. it will make things easier for you. go pick up the four hour work week then create systems to save you time, do it now.
so - 5% of your time should be spent on admin. no more. once you get to a point where engagement and community doesn't scale - you should take advantage of those opportunities however you can to create systems to make this scalable.
what does this look like?
so whenever somebody asks me, "how should i be spending my time as a blogger?" i'll send them a link to this video - that's scalable. i can just hit reply, and paste in a link with a one sentence response and it takes me a fraction of the amount of time it would to type all this out. and it still delights people. i'm still personally responding to them and giving them a relevant answer to their question. that's an amazing, and scalable way to connect with people. it also saves a huge amount time.
splitting up your time this way is the best way to grow your business to the next level if you're at that two, three, four-year mark. this is what it's gonna take to really propel yourself forward.
examine how you're spending your time and whether or not it's getting you to your goals efficiently and effectively. what's your takeaway? content will always be your best marketing, especially when you first start.
i want to know what your thoughts are on this so i can create the content you want to see! leave me a comment or let me know what questions you have about time management when marketing your brand. i check them every day and will be quick to get you a response.
i appreciate you watching - i'll see ya in the next video!