giovanni gallucci
ok. let’s talk about me.
Over the last two decades, my career has been a journey through the heart of digital storytelling, partnering with brands that engage and inspire. As an award-winning strategist and content creator with accolades from Ad-Age, the lone star Emmy’s, the Shorty awards, the Telly awards, and the Webby awards, I've collaborated with giants like Frito-Lay and Costa Coffee; and niche favorites such as Grady's Cold Brew Coffee, Tia Lupita Foods, and Tender Belly Bacon. These experiences have honed my skills and deepened my appreciation for stories that resonate on a personal level.
My decades-long work with Topo Chico, launching it in the USA and guiding it through pivotal digital engagement phases before and after its acquisition by Coca-Cola, exemplifies my ability to navigate brands through transformative landscapes. Whether it was crafting narratives for Frito-Lay's endomarketing videos that engage their corporate team members or weaving the authentic tales of Grady's Cold Brew into the fabric of daily life, each brand's story is a testament to the power of connection.
With Tender Belly Bacon, our storytelling focused on the quality and provenance of their product, engaging consumers' taste buds and adventurous spirits. These collaborations have shaped my marketing approach: authentic narratives can transform consumer engagement into a shared journey.
looking forward
As I look to the horizon, my passion for adventure calls me to pivot. While I continue to cherish and work with food and beverage brands, I'm embracing a thrilling transition towards outdoor adventure and overland travel brands. This shift aligns with my belief in the transformative power of nature and adventure stories to inspire, connect, and galvanize communities.
I am crafting a strategic blueprint for brands in this new focus area, aiming to demystify digital storytelling for the outdoor lifestyle, adventure, and travel sectors. My background in broadcast TV production focused on documentary-style shows in the hunting, fishing, cooking, and travel genres, and a lifetime of storytelling positions me uniquely to guide brands through the digital wilderness into uncharted territories.
As I venture ahead, my mission remains: to use social media as a platform for genuine connection between brands and their fans. I'm committed to building communities where brands and consumers can come together, united by shared passions and transformative narratives.