Final Leaked Details Before The Apple iPhone 7 Announcement

Uncovering the iPhone 7: A10 chip 2.4 GHz, better cameras, water resistance, new colors, and more…

Here are the final details about the iPhone 7 and iPhone 7 Plus that Apple will present this Wednesday. Although we already knew many of the new features of this new generation of iPhone, Well-known analyst Ming-Chi Kuo has gone one step further and is much more specific about the features and specifications of the new iPhone 7s. This article is a spoiler of the highest magnitude. If you want to hold on to the few minor surprises which may be left in the keynote, maybe you should not read this article… or the internet or talk to anyone, or get out of bed.


Kuo confirms the design we have seen in recent weeks: The new phone will retain the current generation chassis with antenna redesign and new cameras as the only significant outward change. Internally, the iPhone 7 will be a completely new phone, especially when it comes to processing power.

The iPhone 7 will come with the brand new Apple A10 chip - a CPU capable of running at 2.4 GHz. A significant change from the current A9. The processor will be manufactured by TSMC and will use a new 10nm process that will improve performance and speed. RAM will also be increased in the iPhone 7 Plus to 3 GB, while the 4.7 inch model will retain its current 2 GB of RAM. The reason for the bump in RAM on the larger model is due to the dual camera which imposes a greater processing burden on the device.

4 + 2 - 1 = 5

As rumored for the past few weeks, Kuo has also confirmed 2 new colors for the iPhone 7: Dark Black and Piano Black. The first will be slightly darker than the current Space Gray and the second will have a glossy finish similar to the MacPro desktop. Who would have thought that when Phil Schiller said "Can't innovate anymore, my ass!" during the MacPro announcement at WWDC 2013, he was actually referring to the finish on the computer.

Apple will discontinue the current Space Gray with the introduction of the iPhone 7. Moving forward, there will be five color options available: Silver, Gold, Rose Gold, Dark Black and Piano Black. Kuo has indicated the Piano Black may be exclusive to the iPhone 7 256GB models.

Soon after the real iPhone 7 leaks started in July, we began hearing about the device’s camera. Apple will improve the cameras in both models, but the big changes come with the iPhone 7 Plus and its unique dual-lens camera. This camera will allow optical zoom similar to a light field camera. One camera will host a wide-angle lens and the other will have a medium focal-length lens. I expect both to have 12 megapixel sensors and optical image stabilization. The final result will be different from other camera phones on the market with dual cameras like the Huawei P9. For the exact details… we will have to wait a few more hours.

This is not the only new feature being introduced with the iPhone 7 camera. It appears that Apple will also include a new flash LED that will enhance the result of images taken in low light conditions. If rumors are to be believed, we will have three new LEDs to illuminate our images: 2 warm and 2 cold.


Another new feature which has been all but confirmed by Apple is the IPX7 water resistance certification of the new iPhone 7, which is similar to the Apple Watch. IPX7 certification would allow for the phone to get completely wet under a water fountain for a half hour without any detrimental effects. If true, I will be able to leave my Samsung Note home on shoots. I have always used the Samsung phones in inclement weather… no more. Will you be brave enough to try it?

The iPhone 7 screen will also see a small improvement, although it will retain the current resolution. Apple will include the same technology found in the 9.7-inch iPad Pro to render a much wider range of colors and improve the appearance of photographs taken with the iPhone’s camera.

Several sources have indicated the iPhone 7's box will have EarPods with a Lightning cable and a 3.5 mm headphone adapter. No one is expecting a set of wireless “AirPods” with any of the models. The space left by the missing headphone jack will not be used to incorporate a new speaker, but is expected to instead include a new sensor to enhance the 3D Touch device.

The proximity sensor on the new iPhone 7 will increase recognition and distance accuracy while allowing new gesture recognition. I hope we also find a new internal amplifier to improve the external sound.

32GB, 128GB and 256GB, Oh My!

Finally, several analysts are expecting new storage capacities in the iPhone 7: 32GB, 128GB, and 256GB. Apple will remove the current 16GB model, which was expected for some months, along with the 64 GB model.

As for sales, Apple is expected to sell 65 million iPhone 7’s in 2016, a decrease from the 82 million iPhone 6s’ that were sold last year.

If you want to watch the announcement live, Apple will be streaming it here at noon CST on Wednesday, September 7th.

Now it’s your turn: What do you think about the specifications of the iPhone 7? Leave a comment.

Should Snapchat Be Part of Your Digital Strategy?

Stats show that Snapchat is the social network of 2016. In spite of having the youngest audience, it's experiencing faster growth than Facebook, Twitter and even Instagram.  

Many brands have already integrated it into their digital strategy. They are not just including it in an organic marketing strategy, but are coughing up big bucks to be in the Discover section, which is currently the only way to include paid advertising campaigns on the platform.

Why are brands so smitten with Snapchat? That answer lies in the numbers and the numbers don’t lie - here we leave some to prove it.

The Numbers

  • More than 150 million people use Snapchat every day. Over 140 million use twitter on a daily basis. 
  • Snapchat users post more than 10,000 million videos per day, the same amount as Facebook in 2015. 
  • Snapchat already has more users than Twitter, Pinterest or LinkedIn. 
  • Users play more than 8o billion #Snaps daily, well above the 70 million daily posts on Instagram. 
  • Snapchat grew more in a year than Twitter did in 4 years. 
  • 65% of Snapchat users upload photos every day. Only 35% of Facebook users do the same.
  • Snapchat reaches more Millennials (18-34 years) than Instagram. 

Do all brands need to include snapchat in their brand strategy?

No, absolutely not. As mentioned above, it's clear that Snapchat is fashionable, but study the figures and make sure it has the appropriate target audience for your key demographic.  

More than half of Snapchat users are under 24 years old so if your brand is interested in this audience it might be a good choice for inclusion in your digital strategy.

Some Key Tips For Including Snapchat In Your Branding Strategy

  • Test - Many brands, even those targeting younger audiences are still reluctant to use Snapchat due to not knowing effective content strategies on the platform. Dive in! Test different content at different times of day, use crazy filters, create your own filters, etc. It's time to surprise your audience and stand out from the crowd.
  • Be decisiveSnapchat is a platform that requires more immediate decisions, freshness and real-time marketing than any other. Use your experience and go with your gut. You can’t be sitting around creating detailed editorial calendars which sync with marketing plans if you're going to be effective here. Use the platform to broadcast in real-time at live events, etc. Remember, all the content will disappear within 24 hours.
  • Practice - Snapchat changes every day. Their development team is always making improvements and introducing new possibilities for both brands and users.
  • Be creative - Launch a contest with short time-frames, offer prizes only available on Snapchat for your followers which encourage them to do screen shots and spread your Snapchat profile to their friends on other social platforms. There are many creative options for growing your audience. Surprise your users and yourselves!

I Just Deleted Half The Subscribers From My Email List And You Should Too

In the constant race to build the list, Build The List, BUILD THE LIST! - a task that generates much panic in marketers, but which is necessary is eliminating email subscribers with whom you are not getting the results.

One of the most important things I have learned in digital marketing over the years came from a post by Brian Clark of Copyblogger. This tip has helped me get better average results from my list than any other thing I’ve every done. Brian reiterated this tip recently in a Master Class with Michael Hyatt on Platform University. When you focus your message on the right recipients you achieve optimum results. Measuring, testing and adapting should be your principal allies when nurturing and keeping your list healthy. Make no mistake, it is absolutely necessary to do a thorough analysis of your email database at least every 6 months and cull the users who are not opening your emails. This time-frame can be adjusted based upon how frequently you send emails and how quickly your list is growing. 

When you suggest this to your clients/boss the vast majority of people would throw their hands up. In those situations, be respectful those who only seek volume and help them understand why we do this with data. Show them we are looking for results. Results are not obtained with volume alone, but with the right mix of volume and quality. Think about it, what good would 20,000 email subscribers do for you if they have not event opened an email for over 6 months? Perhaps when they signed up they genuinely wanted to receive your newsletter. However, maybe their day is too full of information now. Maybe they have forgotten why they even subscribed to your newsletter. 

I understand it’s a bitter pill to swallow. But for years now, I take all my social media accounts and cull ALL my follows. I then “start over” by engaging with the accounts and people I am currently interested in. It’s a nice way to do some spring cleaning and make sure the information I am receiving is what I am actually interested in. 

Culling inactive subscribers from your email list is similar. Of course, you are doing this in reverse order. But this process ensures that your list is active and healthy and that your open rate is well above the norm for your industry.  

Just so you know I put my money where my mouth is, over the past ten years, I have collected over 150,000 email addresses from websites, contests, speaking engagements, classes, etc. However, on average, at the peak of my list, I would average between 10% and 14% open rates per email. While the headlines of the email newsletters determined who opened the email, after reviewing my list stats, I saw a very large amount of subscribers that signed up for my lists but who had NEVER opened a single email from me. 

So, quite arbitrarily, I decided a few years ago that once a year I’d split up my lists between those who had opened an email in the past 6 months and those who had not. The folks on the list of subscribers who had opened an email in the past 6 months would just stay on my main list and be none the wiser. 

The folks who ending up on the list who had not opened an email in the past six months would removed from my subscribers list and put into a new list. These folks would then receive a one-time email from me letting them know that I didn’t want to be unnecessarily sending them emails if they were no longer interested in receiving them. I let them know that they had be automatically unsubscribed, but that I really wanted them to resubscribe if they found my newsletter beneficial to them. 

By doing this I lose over half my subscribers every single year. However, the list I currently have now has an open rate of about 36% on average, well above the 11% industry average. 

As Brian Clark said to Michael Hyatt in the Master Class I mentioned above, (paraphrased) “I’d rather have 500 interested site visitors a day than 50,000 uninterested ones.”

Why do you need to eliminate half or more of your subscribers?

Optimize Your Database

You do not want any subscribers who are not actually interested in you, your brand or your content. We want to build as much inbound volume as possible, but only of that volume includes as many truly interested users as possible. If the subscriber is not interested (i.e. actively consuming your content) you can not utilize that subscriber base effectively for campaigns or lead nurturing. So having a list that isn’t optimized means your operate inefficiently and worse that you generate metrics which show artificially negative results.


Email list building is not a competition to get to all the market users. This is not a zero-sum game. Email campaigns should generate results. And anything that separates us from achieving our desired results needs to be removed from the campaign. There is no reason to keep a user has not interacted with our content in the last 6 months on our list. If there is no evidence that the inactive subscriber is going to suddenly become active one day, we should not let their subscription bring down the average performance of the entire list. This is not meant to be a negative action towards the user. It is just us, as list builders, taking the subscriber’s lead and removing them from a list they are clearly not interested in.

Measuring The Right Metrics

Many email marketers are obsessed with the wrong metrics. Having a healthy list is not about the overall lists’ ”open rates” or "CTRs”. You need to be looking at the percentage of subscribers who have opened any of the last 20 communications AND who have interacted in some way with the last email. Consider this: never think of the entire data set. Think of “active” datasets.


I live and die by internalizing digital experimentation. When I talk about experimentation I am also talking about eliminating what is not working and trying something else. This cyclical learning process is something you must never lose sight of. It is what makes average marketers into great marketers. 


While this is the last reason, it’s not the least important. Yes, cost. HubSpot, MailChimp, AWeber and most email marketing providers charge based on the size of your database. So keeping the list small shows that you are a good steward of your resources. 

For example, if I never culled my list, I’d be spending over $675 a month today instead of the $150 I spend on a list which is active and which enjoys an average open rate that is twice the open rate of the industry I’m in. I get twice the performance for a quarter of the price. 

Goodbye Instagram

I knew this was coming.

It looks like I’m leaving Instagram now. This sucks - I REALLY like Instagram. I'm a photographer, and Instagram is where all the action is in photography right now. But I don’t need an algorithm or a bunch of west-coast 20-somethings deciding what photos I should be viewing.

While I’m sure the good folks at Instagram want the best for me, I don’t need their help when it comes to deciding what I should see on the internet. It’s funny; I already had an algorithm for curated content that fits my needs perfectly. You see what I do is I click the “follow” button on a person or brand’s feed in their profile. By clicking the “follow” button, I am indicating that I would like to see their content. Guess what happens next? When they post content, I see their content! While deceptively simple, it works great.

If I wanted someone to spoon-feed me curated content, I’d still be using Facebook.

I left Facebook years ago because repeated decisions made by the company showed a complete disregard for their users. They earned my trust; we had fun together, and I let them into the most sensitive parts of my life. Then, like an abusive partner, they broke my trust over and over again. Many people choose to stay in their abusive relationship with Facebook. Not me. I put the cat in the car and left town.

When I heard Facebook purchased Instagram, I immediately assumed Mark Zuckerberg would turn Instagram into a mini-Facebook. However, Instagram promised me they wouldn’t change, so I gave them the benefit of the doubt. And besides, they had earned my trust, we had fun together, and I had let them into my life.

We came to an agreement: Instagram agreed not to invite Facebook over, and I pretended to ignore that fact that they were idiots for marrying Facebook.

Fast-forward to today: Like a newly-elected politician, Instagram is now going back on their word and instituting a very Facebook-like algorithm which will ensure I “see the moments I care about first” - screw that. I just won’t tolerate someone manhandling my social feeds.

I gave Instagram a chance - but history has shown us that we can’t trust Facebook and Instagram have now made the transformation we all knew was coming. Instagram is no more than Facebook in a filter named "Sheep’s Clothing."

Good-bye, Instagram. I’ll miss you.

You all can find me on Twitter (@giovanni), VSCO (@giovannigallucci) or some lame third-tier social network until Facebook buys the rest of them.

Don’t worry Mark; I won’t let the door hit me on the way out.

SLIDES: 10 Virtual Reality Marketing Strategies You Can Implement NOW!

Thursday, May 19, 2016 · Angelika Theatre Dallas

#smdallas @sm_dallas
 Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.

6:00PM  Check-In  
6:45PM  Plano Case Study with Shannah Hayley
6:55 PM 10 Virtual Reality Marketing Strategies presentation  
8:30PM  Post-event networking at The People's Last Stand  

Speaker: Giovanni-Gallucci
Giovanni Gallucci - @giovanni - is an Ad-Age, Emmy, Telly & Webby-award winning photographer and social media strategist.

He produces social media campaigns for clients primarily through the use of photography, video, and VR-experiences that link brands with highly-connected fans. As a result, his clients enjoy active, engaged relationships with their consumers on social media.