Note from giovanni: I continually update this article as I change my workflow and gear. The "publish" date on the post will tell you when this article was updated last. With that said - The video above no longer represents my current set up. I will have to create a new video with gear and workflow as soon as time allows. For now, I have updated the gear list below. The most dramatic changes include the removal of all DSLR's and mirrorless cameras from most of my shoots and removal of the macbook pro as well.
If you're an online marketing maven, or if you just got stuck managing the social media for your organization because no-one else will - you no doubt have long since realized that photography and video are the leaders in content online. It can be a bit intimidating when you see all the amazing photos online shot by people with the budgets to afford the latest DSLRs with huge, expensive lenses.
I'm here to tell you - that all that heavy, expensive gear is not necessary. To be honest it never really was. To be fair, I was just as bad as anyone about lugging around loads of expensive gear in multiple backpacks - all essentially to shoot images destined to the web. Well, I've had a change of heart and I'm here to give you some new recommendations on gear if you are shooting for the web.
After years, and I mean YEARS of loyally using Canon DSLRs, I recently switched over to Fujifilm mirrorless cameras. Why?
Trey Ratcliff of Stuck In Customs was a trailblazer in the mirror-less switching movement. When he announced he was dropping Nikon for the Sony mirror-less cameras, I realized that considering a switch was a reality. However, Trey shoots primarily landscapes and architecture. Putting any camera on a tripod and shooting a non-moving subject allows for more leeway in selecting gear than when one is shooting fast-moving subjects, handheld, in various light. I knew intuitively that just because he was producing stunning results with his Sonys, it didn’t mean that I could because our styles are so different. In any event, his switch made me start looking for a camera line to move to.