Google has found itself at the center of yet another controversial storm. In a groundbreaking settlement, Google has agreed to delete hundreds of billions of private browsing records collected via Chrome’s incognito mode.

For years, Google’s incognito mode has been the cloak under which many of us have navigated the web, believing in its illusion of privacy. Yet, the Brown v. Google LLC lawsuit, filed in the District Court, N.D. California has shattered this illusion. The lawsuit revealed that Google, the tech behemoth synonymous with internet search, tracked and collected browsing history and other web activity data even when users believed they were browsing privately. This breach of trust is not just a blip in Google’s otherwise unblemished record; it’s a glaring spotlight on the invasive practices that have become commonplace in the tech industry.

Although monumental in its promise to delete billions of data records, the settlement seems superficial in its attempt to address the root of the problem. The fact that Google agreed to rewrite the disclosures for incognito mode to better inform users of data collection practices is a step in the right direction. However, it’s just a band-aid solution to a gaping wound. The lack of monetary compensation for Google Chrome users in the settlement further adds salt to the injury, raising questions about the actual cost of our digital footprint and who benefits from it.

This settlement is part of a broader trend highlighting consumers’ discomfort with how their data is used and shared without explicit consent. The rise of privacy-oriented class action lawsuits is a testament to consumers becoming more privacy savvy and demanding transparency. Yet, one can’t help but wonder if these demands for transparency and privacy are but whispers in a hurricane, quickly drowned out by the machinations of tech giants.

Google’s tone-deaf response to the settlement, branding the lawsuit as “meritless,” and their insistence on the non-personalized nature of the collected data misses the point entirely. It’s not just about whether the data was personalized or associated with an individual; it’s about the fundamental right to privacy and the expectation that private browsing should be private.

Only decentralized networks can genuinely protect user privacy by design. Edward Snowden's revelations have already revealed the extent to which centralized platforms can be compelled to share user data upon government demand. This lawsuit against Google is a stark reminder that what we consider private in the digital age is often anything but.

The question of privacy becomes increasingly complex day by day. The Google settlement is not just a wake-up call; it’s a call for a reevaluation of our relationship with technology and the companies that mediate our digital lives. It’s a reminder that in the pursuit of convenience, we must not lose sight of our fundamental rights. Privacy should not be a privilege or an afterthought; it should be a non-negotiable standard, ingrained in the fabric of our digital existence and embedded in law with xnatural teeth behind it as an enforcement mechanism.