Giovanni gallucci

Your content is either a compounding asset or just expensive noise.

I build organic social systems for food and beverage CPG brands that value craftsmanship over trends. By bridging the gap between high-output generative AI scale and old-school brand integrity, I create frameworks that hold attention without killing your voice.

after 20 years in the business, I have some stories to tell and knowledge to share.

The brands that hire me don't tolerate noise. They don't just need content; they need it to perform.

things people have said about my work

🌟🌟🌟🌟🌟 “giovanni has his thumb on the pulse of the cpg industry, and this book proves it. if you're looking for a social media marketing framework for cpg, this is the first book you should read. it is a practical framework for social media marketing in the food and beverage cpg industry.” - alexander muse, sumo ventures

🌟🌟🌟🌟🌟 "giovanni's one of the most creative professionals i have ever known. he explores new & unique ideas then executes those ideas to perfection." - dan sturdivant, chairman & president of the dfw search engine marketing association

🌟🌟🌟🌟🌟 “giovanni uses tactics i've never heard of before with the stats to back them up" - babar bhatti, ceo, mutual mind

🌟🌟🌟🌟🌟 "giovanni not only understands social media, but he also gets the whole digital eco-system." - chris hershberger, vice president, digital, edelman

Recognition comes from work that proves effective in the real world. The awards I’ve received are a byproduct, not the goal.

A selection of the earned attention, not pitched, my work has received. This coverage results from work that people are genuinely interested in.

If you’re building something real

If you’re working on a food or beverage brand rooted in craft, culture, or community there’s a good chance we’ll understand each other. Let’s talk.