Creative engagement capitalizes on the time consumers spend browsing social media, photos, & videos. As your social media consultant, I can help you build the base of your brand-advocate marketing army and train your staff how to manage them!
In the last blog post about my 2017 gear list, I mentioned that there was something strange about the gear I work with. Along with getting rid of my DSLR/Mirrorless cameras, I haven’t used any laptop at all for about two years. The iPad Pro 9.7”, at that time, was my mobile computing platform of choice.
Of course, the only constant in my gear setup is change. I don’t like that. I prefer finding and sticking with the same gear & software as long as possible. But after using an iPad as a laptop replacement for almost two years, I am using a laptop again. It's not what you think. At least, it’s not what you think if you think the iPad was not a suitable laptop replacement for everyday business use. It can be, depending on your circumstances, of course.
(UPDATED MARCH, 27th) - Things change. This article was live for no more than a few weeks and I dramatically changed my setup and workflow. So, let's do this. I'll leave this article up so you can see a snapshot of what I was doing at this particular point in time. However, If you want to see the most current gear and software that I'm using, head over to mySocial Media Photographer's Gear page. I will update this page as needed, at least once a month.
A previous coworker of mine, Johnny Thompson, once introduced me to a group as “The Madonna of Technology,” explaining that I had a tendency to seek out new technologies and trends in mar-tech as a means to stay fresh and relevant. This description has stuck with me through the years. It was a hilarious way to introduce me and he nailed the description. I have never been one to sit tight for too long when it comes to my career. I mainly attribute that to me having a short attention span. I didn't end up this way out of some overarching strategy. I just get bored easily.
With that, and keeping with the same theme, I’d like to welcome you all to the “Ray of Light” era of my career. Let me explain.
Ultra-portable Wireless System Brings Mobile, High Definition Sound to Your Smartphone and DSLR Camera
Samson, an industry pioneer in mobile audio solutions, today announces Go Mic Mobile, the world’s first professional wireless microphone for smartphones. This new wireless system allows mobile filmmakers and journalists to capture incredible audio anywhere, making it the ideal mobile mic for everything from filmmaking and podcasting or vlogging to live streaming and YouTube production. Samson’s Go Mic Mobile will be available in May 2017.
Here are the final details about the iPhone 7 and iPhone 7 Plus that Apple will present this Wednesday. Although we already knew many of the new features of this new generation of iPhone, Well-known analyst Ming-Chi Kuo has gone one step further and is much more specific about the features and specifications of the new iPhone 7s. This article is a spoiler of the highest magnitude. If you want to hold on to the few minor surprises which may be left in the keynote, maybe you should not read this article… or the internet or talk to anyone, or get out of bed.
Stats show that Snapchat is the social network of 2016. In spite of having the youngest audience, it's experiencing faster growth than Facebook, Twitter and even Instagram.
Many brands have already integrated it into their digital strategy. They are not just including it in an organic marketing strategy, but are coughing up big bucks to be in the Discover section, which is currently the only way to include paid advertising campaigns on the platform.