So, I've been doing this social media thing for a while. If there's anything I've learned over the years, it's that leveraging the power of earned media via all kinds of content including text, photos, audio, and video, coupled with a small bit of strategic social ads will help increase your audience and client base quickly.
Mobile phones are everywhere. The number of people who have access to them is much larger than the number of people who have access to PCs. Mobile phones and tablets have outsold PC’s and laptops for years now.
social media tactics, platforms and strategies change so quickly, it's important for beverage brands to prioritize what's working and eliminate what's not. when it comes to strategy, the first thing that beverage brands and entrepreneurs must do is to make a commitment to social media. you have to be truly dedicated to seeing your social media program succeed.
while change is constant in marketing, one thing that hasn’t changed in all this time are the mistakes companies and organizations make when trying to build their own online communities. this list of six big errors in social media could have been created 10 years ago but it's just as relevant today as it would have been back then. now as i go through these, let me know in the comments which on you're guilty of and i'll give you advice on how to correct 'em.
I guess this video is gonna turn into a video about what do you do whenever there's a national crisis, and how do you adjust considering that people in the world sometimes really suck. And I wish this wasn't the case, but this happens way more often than it should.
On my latest trip to Chicago to cover Lollapalooza, I was getting some casual photos and video in Millennium Park in Chicago when I am confronted again by multiple teams of security personnel who try to limit my ability to video in public spaces.
We got a very basic shot list, but these are things that I'm gonna get today on top of other interactions with fans and things, but we're gonna knock off that entire list today. And if I knock off that entire list today, then I've got everything that I need for the baseline after movie that I'm gonna produce for this event.
I've got everything all set up, ready to go. But literally tonight, before I was about to come out and do a walk, I got a text from the client that we're gonna have a piece of the activation at Lollapalooza that I wasn't anticipating
in this video we're gonna talk about what I'm bringing in my photography bag for Lollapalooza, 2019 and we're gonna chat a little bit about why there's not a DSLR or a mirrorless camera in my bag this year.