Giovanni gallucci

A social media strategy for clean-label food and beverage brands has to work after the claim stops being yours. In February 2026 the FDA let any product without petroleum dyes say "no artificial colors." Big food is reformulating to match. So the feed has to prove who makes it, where it comes from and why.

54% of online supplement shoppers fear fakes. What Ritual's clear capsule teaches food, drink and supplement brands about showing the real product.

Google, Microsoft and OpenAI will honor one robots.txt line that blocks AI training. Why most food brands should leave it off, and what to fix instead.

An AI content strategy for CPG food and beverage brands is a production plan with one pass or fail test: nobody scrolling past can tell a machine made it. Coca-Cola had five specialists sort 70,000 AI clips for its 2025 holiday ad, and people still caught the glitchy truck wheels. Volume is the easy part. The test is the strategy.

An AI strategy for clean-label food and beverage brands starts by checking what AI already tells shoppers about your label. I ran 26 test answers on November 1, 2026. Three of six ingredient lists didn't match the brand's own page word for word, and the buying picks kept changing. Fix that first.

Hershey can't make enough Dot's Pretzels until 2027. How an independent snack brand gets in front of its buyer with a fill rate and store-level proof.

Liquid Death's Swig cup sold out in 48 hours, with no count published. Here's the one-page collab deal a small food brand should write first.

A CPG digital marketing agency usually sells paid media first, so hire one after your store, content and reporting already work. At Tia Lupita, the hot sauce brand I worked on, ad spend ran 40% of online revenue in January 2021. Ask any agency what's left in your house when that spend stops.

A natural food marketing agency should run your demo calendar and your feed as one plan, because the shopper tasting your product is the person your posts are chasing. Sunflower milk brand Lattini had 174 confirmed demos in 2023, on a recap form with no line for social. Hire the agency that asks for that calendar.

HubSpot's blog lost 80% of its traffic and revenue still grew. Here's how a small food brand builds the same cushion, with a list Google can't touch.

A CPG creative agency can only make your brand look like itself if someone wrote down what itself means. Most food and beverage founders skip that step, and the 2021 BetterBriefs study of more than 1,700 marketers and agency staff found 80% of marketers rate their briefs good while only 10% of agencies agree. Write the rulebook, then hire.

Uncle Matt's Organic turned its Orlando Magic deal into a blue spirulina lemonade. Here's how a small food brand makes a sponsorship something fans hold.