SUBSCRIBE TO THE DAILY CATEGORY BRIEF
your category, read for you every morning.
The Daily Category Brief is a full strategy briefing on your corner of food and beverage, in your inbox before work, seven days a week. What moved, why it matters, what five brands did, and the moves to make today, team by team, for the people who run, sell, market and merchandise the brand. $50 a month.
THE PROBLEM: Your category moves every day. You find out about it a month later.
A competitor lands a national retailer. A giant drops a flavor aimed straight at your shopper. An upstart raises money and starts buying the endcap you wanted. It all hits the trade press, LinkedIn and TikTok on the same morning, and most brand teams hear about it weeks later, secondhand, after it's too late to answer. You don't need more feeds. You need someone to read all of it every morning and hand you the part that matters.
WHAT'S INSIDE: A full strategy briefing on your category. Every morning, seven days a week.
This isn't a list of headlines. Every brief tells you what happened, why it matters, and what each team should do about it, in the same order every morning, so you always know where to look.
Heads Up: the four or five things to know before your first meeting.
Bottom Line Today: the most important story, what it means, where the money is moving, what to do this week, and the numbers behind it. If you only have a minute, read this.
What's Happening in the Industry: five to seven stories, each with why it matters and what it means for your sales, marketing, PR, in-store and operations teams, plus a calendar of what to watch next.
Five Brand Spotlights: what five brands did, what to watch for next, and how to respond whether you're the established brand or the challenger. It rotates every day between the giants and the upstarts, plus the other brands on the radar.
Moves of the Day: ten moves, two for each of your executive, operations, sales and retail, marketing and PR teams, each with a first step you can take today.
The Deep Dive: Monday executive, Tuesday operations, Wednesday sales and retail, Thursday marketing, with three patterns from the week and three plans you could start, including how to measure them. Friday is Social and AI day: three ready-to-adapt social posts and three ways to put AI to work on the week's news. Saturday is the week in review: the biggest stories, who gained and who lost ground. Sunday is the week ahead: what's on the calendar and what to get ready before Monday.
AI Confidence: how sure we are about each part of the brief, and why.
Sources: every story, linked, so you can check anything yourself.
The sample runs approximately eleven pages. That's a normal day: a one-minute bottom line for anyone who reads nothing else, and about twelve minutes of strategy for the people who have to act on it.
PICK YOUR CATEGORY: Six categories to start. Ten more on the way.
Coffee
Energy Drinks
Functional Drinks
Soda
Sparkling Water
Tea
Coming soon: Asian Food, Bread and Bakery, Cookies, Candy and Sweets, Dairy, Latin American and Caribbean Food, Meat, Poultry and Meat Snacks, Mexican Food, Mineral Water, Plant-Based Alternatives, Salty Snacks.
Waiting for one of these? Tell us in the form below. We open new categories in the order people ask for them.
Selling in more than one aisle? Subscribe to each category you want. Each one is its own $50 subscription.
SEE IT FOR YOURSELF: Don't take my word for it. Read one.
Here is a full sample Daily Category Brief for soda, built from real news in the category. Eleven pages, the same format and depth you'd get every morning.
WHO IT'S FOR: For everyone on the team who has to know what's happening in the aisle.
Founders who need the whole category before their first meeting. Sales and retail teams who walk into buyer meetings and resets knowing what the competition did this week. Marketing and social teams looking for something real to react to today. Operations people watching costs, packaging and supply. Investors and brokers who cover the category. If your job depends on knowing what moved before your competitors do, this is your morning read.
HOW IT WORKS: Subscribe in two minutes. It shows up tomorrow morning.
Pick your category and subscribe. $50 a month, billed monthly.
You're added to that category's list the same day. No call, no onboarding, no forms to chase.
Your first brief arrives the next morning. Then every morning after that, weekends included.
Cancel any time from your account.
WANT IT BUILT AROUND YOUR BRAND? Need it about you, not just your category?
The Daily Category Brief is the same for every reader in the category. If you want a brief built around your own brand, your named competitors and your retailers, with moves written for your team, that’s the custom Daily Competitive Brief.
QUESTIONS
When does it arrive?
Every morning, seven days a week, at 6:00 AM Central.
Is it written for my brand?
No. Every subscriber in a category gets the same brief. For a brief built around your brand, see the custom Daily Competitive Brief.
Can I get more than one category?
Yes. Subscribe to each one you want. Each is $50 a month.
How do I cancel?
From your account on this site, any time. You keep getting the brief through the end of the month you've paid for.
Is my category missing?
Use the form above and tell us which one. We add categories when enough people ask.
Who writes it?
gallucciNET's research system reads the category's news every night and writes the brief. Every story is linked to its source, and every brief tells you how confident it is in the day's information.
Stop finding out last. Start reading one email.
One email every morning, and you'll know your category better than the people you're competing with.