Sauer Brands is now Duke's Mayo Company, named after the jar shoppers know. Here's how a small food brand should name its social accounts the same way.

Social media for food brands goes flat when the package is the subject of every post. Shoppers already know what your bottle looks like. Post the hands, the place and the person using it instead. When I ran Topo Chico's US Instagram that way, it went from about 1,000 followers in September 2013 to 142,000.

Food and beverage social media marketing, for a small brand with no ad budget, is borrowing other people's audiences and writing down what happens. On February 6, 2023, one partner contest I put on a cold brew brand's calendar reached 6,254 accounts. That brand's average post reached about 930.

Zevia bet $20 million on creators. A smaller drink brand should pay the fans already posting about it first. Here's how, from 13 years on Topo Chico.

Hershey put seven Reese's Christmas formats on a holiday shelf booked since July. Where an independent food brand sells its gift box instead, starting now.

A drinks marketing agency earns its fee when the distributor rep carrying your brand, plus 50 to 200 others, can sell it in a minute and the depletion report shows shoppers bought it. Google's top result for this search on October 26, 2026 mentions the distributor side in one sentence. That's the job I'd hire for first.

Instagram's Apple TV app puts Reels on the living room screen. How a small food brand makes Reels that work with the sound up and get forwarded.

A beverage marketing company can be four different businesses: a data firm selling market reports, a promotional outfit running wine and spirits tastings, a development house that formulates and launches drinks, or an agency that builds your social and content. Google's top result is a research firm founded in 1972. Hire by the problem you have.

Gemini now stores your logo, fonts and colors for AI images. The rules a food brand never breaks don't fit in a palette. Write the never list first.

A beverage branding agency builds the positioning, name, identity and packaging a drink sells under. Hire one when the brand is broken: shoppers can't tell what's in the can, the label dies in a cold case, or you're moving into a new category. If the label already works, spend the money putting the drink in people's hands.

Social media marketing for food brands is the work of getting a stranger to recognize your product, trust the people who make it and pick it up on a shelf they're already walking past. Once you're in stores, every post has to do what a farmers market table does in person, without you standing behind it.

CPG social media is how consumer packaged goods brands use Instagram, TikTok and YouTube to get found, picked off the shelf and bought again. Google's top answer for it grades five brands owned by four of the biggest companies in the business. An independent food or beverage brand needs a different scorecard, one built on strangers reached and units sold.

Rory and AJ Vaden's Wealthy and Well-Known sells personal branding to experts. I build content for food brands. Here is what its Goodreads readers caught.

One unpaid Lisa photo got a fast BOGO, a fan nickname and, 15 months later, a global Heytea drink. How a small food brand answers its own fans that fast.

CPG marketing companies are the agencies, consultants and specialist shops that plan and run marketing for consumer packaged goods brands, from strategy and social to retail media, packaging and launches. Before you trust any ranked list of them, check who published it. On Google's first page today, four of five rankings put their author first.

Apple's Safari now blocks the identity vendors that follow shoppers across sites. Here's how a food or beverage brand builds an email list it owns instead.

A food marketing consultant is one senior person you hire to make the marketing decisions for a food or beverage brand and, usually, to run some of the work. You pay for judgment by the hour, by the project or on a monthly retainer, and you should know within 90 days whether it's working.

Shiner Bock shortened its tagline because new Texans don't know the town. Here's how a regional food or beverage brand introduces itself to newcomers.

Victoria's Secret rewarded fans with show seats instead of renting influencers. Here's how a food brand pays its own fans in product, access and credit.

A food and beverage branding agency builds the strategy, identity, packaging and voice a food or drink product sells under. Before you hire one, make it prove it knows the difference between the two. A snack gets chosen in the aisle and eaten at home. A drink gets grabbed from a cooler and photographed in somebody's hand.

Girl Beer built an Instagram series around an 80-year-old intern. Here's why a recurring person drives organic social media growth for small food brands.

A CPG branding agency builds the identity a packaged food or beverage product sells under: the positioning, the voice, the visual system and the packaging. Before you hire one, ask how the brand holds up at post number 15 in a month. A brand that only works on the carton runs out of things to say by week three.

A CPG brand agency builds the identity a packaged food or beverage product sells under: the positioning, the voice, the look, the packaging and the rules for using all of it. Hire the one that asks where your customer actually buys the product before it designs anything, because attention that can't find a checkout is wasted money.

Monster, Beyond and Protein Pop all launched protein drinks this week. When every can says 30 grams, here's how an independent beverage brand still wins.