About

Brands post daily, burn teams, fill feeds and build zero trust.

That's where I come in.

Two decades in real markets

I spent 20+ years turning bold ideas into brands people don't just buy, they stick with. Food & beverage CPG. Outdoor lifestyle and recreation. Music & entertainment. Professional sports. Political advocacy. Independent American-made brands.

I developed, launched, and grew Topo Chico's early digital voice pre-acquisition. Managed Costa Coffee's US online community play post-acquisition. Amplified Red Bull events that moved product. Produced Frito-Lay internal marketing productions. Executed Coca-Cola adjacent work.

Awards and press prove it held up

Emmys. Webbys. Tellys. Shortys. Ad Age nods.

Featured in New York Times, Wall Street Journal, Forbes, Fast Company, Adweek, Thrillist, plus Texas outlets like Austin American Statesman, Dallas Morning News, Dallas Observer, Houston Chronicle, Houston Press, San Antonio Express-News, and Texas Monthly.

What I build today

Durable digital ecosystems. Organic social systems that don't collapse when budget dries up. Narrative content rooted in real. AI that amplifies human instead of flattening it.

Turned stagnant feeds into consistent conversation for outdoor and clean CPG brands that already had real customers.

If you're building something grounded in craft, culture, community...especially food/bev or outdoor, start a conversation.

Life's too short for more noise.