giovanni gallucci
ok. let’s talk about me.
I'm Giovanni Gallucci, an award-winning social media strategist, search engine optimization expert, and content creator with over two decades of experience in digital storytelling. My journey has taken me through the heart of brand engagement across various sectors, earning accolades from Ad-Age, The Emmys, The Shorty Awards, The Telly Awards, and The Webby Awards.
Core Areas of Focus
Outdoor Lifestyle and Recreation Brands: My passion for the outdoors drives my work with brands that celebrate adventure and nature. I help these brands create engaging social media strategies and build passionate online communities that resonate with enthusiasts and adventurers alike.
Food & Beverage Brands: I collaborate with food and beverage brands that prioritize traditional farming methods, source ingredients locally, and emphasize natural, non-GMO products. These brands stand against big pharma and multinational corporations, advocating for transparency, integrity, and consumer empowerment.
I partner with brands dedicated to stimulating economic growth for all Americans, protecting constitutionally guaranteed freedoms, ensuring election integrity, maintaining national security, and preserving America's greatness for future generations. I prefer to work with brands emphasizing patriotism, traditional American values, and the belief in rugged individualism. Together, we create content that resonates with a pro-democracy, pro-liberty, and pro-free speech audience and supports these vital principles.
Commitment to Local Farmers and Natural Ingredients
Support for Local Farmers: These brands are dedicated to sourcing ingredients from local farmers, fostering community ties, and ensuring a direct supply chain. They value traditional farming methods and prioritize quality over mass production.
Commitment to Natural Ingredients: These brands strongly believe in the power of nature and avoid artificial additives, preservatives, and GMOs. They emphasize organic, non-GMO, and whole-food ingredients to provide healthier and more authentic products.
Opposition to Big Pharma and Multinational Corporations
Transparency and Integrity: These brands advocate for transparency, integrity, and consumer empowerment, often criticizing the practices of large pharmaceutical companies and multinational food corporations.
Resistance to Government Overreach: These brands believe in individual and community rights. They oppose excessive government regulations that stifle small farmers and businesses, advocating for a free market where local agriculture can thrive.
Sustainability, Patriotism, and Tradition
Sustainability and Ethical Practices: These brands emphasize sustainable farming practices that respect the land and the people who work it. They often support fair trade, humane treatment of animals, and environmentally friendly initiatives.
Patriotism and Tradition: Rooted in a love for country and heritage, these brands celebrate traditional American values and preserve the cultural heritage of local communities and the agricultural way of life.
Transparency and Trust: These brands' consumers value honesty and clarity. They provide detailed information about their sourcing, production processes, and ingredient lists, fostering trust and loyalty among their customers.
Background and Experience
My career has been a tapestry of collaborations with both multinational giants and niche favorites. I've worked with renowned brands like Topo Chico, Frito-Lay, Costa Coffee, Grady's Cold Brew Coffee, Tia Lupita Foods, Red Bull, and Tender Belly Bacon, honing my ability to weave compelling narratives that connect and inspire. My work has spanned various sectors, from creating engaging narratives for endomarketing videos to guiding brands through transformative landscapes. My expertise in social media strategy, content creation, and community engagement has consistently delivered exceptional results.
I launched Topo Chico's digital presence in 2012, navigated its acquisition by Coca-Cola, and significantly elevated its marketing visibility through the end of 2023. My role involved expanding consumer reach, fortifying brand equity, and nurturing a vibrant sense of community through innovative social media strategies and compelling content.
However, my experience with large multinational clients has been a journey of realization, and in 2023, I knew I needed to make a drastic change. While these projects honed my skills, they also left me disheartened by the power these corporations wield over our food supply. This realization has fueled my commitment to actively work against such influences and align myself with clients whose worldview matches mine.
Education and Skills
I studied Political Science at Texas A&M University, the University of Texas at San Antonio, and Austin Community College. My certifications include Certified SEO Expert, Content Marketing Foundations, and Google Analytics Training, among others. In addition to my focus on social media strategy, SEO, and content creation, I have honed skills in copywriting, brand strategy, web design/development, and prompt engineering.
Pivot to Outdoor Adventure and Overland Travel
As the digital landscape evolves, so too does my focus. While I continue to value my roots in the food and beverage industry, I'm steering my practice towards outdoor adventure and overland travel. This pivot reflects my belief in the transformative power of nature and adventure to inspire and unite communities.
Mission and Vision
My mission is to transform social media from a mere promotional tool into a platform for genuine connection and community building. Whether you're an outdoor lifestyle brand, a conservative organization, or a culturally conservative food and beverage brand, I'm here to help you tell your story and connect with your audience meaningfully.