About
Brands post every day, burn out their teams, fill the feed, and build no trust at all.
That is where I come in.
Two decades in real markets
I spent 20+ years turning bold ideas into brands people don't just buy, they stick with. Food and beverage CPG. Outdoor lifestyle and recreation. Music and entertainment. Professional sports. Political advocacy. Independent American-made brands.
I developed, launched, and grew Topo Chico's early digital voice pre-acquisition. Managed Costa Coffee's and tia lupita foods’ US online community play post-acquisition. Amplified Red Bull events that moved product. Produced internal marketing productions for Frito-Lay.
Different categories, same job every time: find the real story, then build a system that can tell it every day without burning anyone out.
Awards and press prove it held up
Emmy, Webby, Telly, and Shorty recognition. Coverage in the New York Times, Wall Street Journal, Forbes, Fast Company, Adweek, and Thrillist, plus Texas outlets including the Austin American-Statesman, Dallas Morning News, Dallas Observer, Houston Chronicle, Houston Press, San Antonio Express-News, and Texas Monthly.
What I build today
Durable digital ecosystems. Organic social systems that keep working after the budget dries up. Narrative content built on something true. And AI used to amplify human judgment rather than replace it.
That last part is not a posture. It is infrastructure I own.
An owned production stack. gallucciNET Studios runs on a fleet of 8 Apple iMacs and a local AI engine, not a stack of monthly subscriptions. Your voice assets, your brand's content, and everything that makes it repeatable live on hardware I control. No vendor can raise the price on it, deprecate it, or train on it. [See the system →](/gear)
A cast nobody else can hire. I own and operate a roster of 16 virtual creators, with trained likenesses, voice models, and documented persona voices. Talent continuity with no day rates, no scheduling, and no usage window quietly expiring. You get a permanent license to everything I publish for you. I keep the creators. Those terms are public and specific, because that argument should happen before the contract, not after. [Meet the cast →](/the-cast)
This is what lets one person out-produce a room full of them.
where I work from
Marfa and Dallas, Texas.
Marfa matters more than it sounds. Far West Texas is 3 hours from the nearest interstate and it teaches you the difference between content that travels and content that only plays to the people already in the room. Dallas keeps me close to the brands, the crews, and the flights.
who this is for
food and beverage cpg brands with real customers and a feed that has gone quiet. Independent, American-made companies that make something they are proud of and have not figured out how to say so consistently.
If you are building something grounded in craft, culture, and community, start a conversation. The form is right below.
Life's too short for more noise.