ABOUT MARFA STRATEGIES

OK. LETS TALK ABOUT US.

Marfa Strategies is a social media strategy and content agency built to help outdoor lifestyle and food and beverage brands grow by owning their story and owning their audience.

For more than 20 years, our work has focused on brands that care about real impact, not vanity metrics. our founder, giovanni gallucci, came up through documentary television, then helped launch and build iconic American brands in the U.S., before watching traditional agencies overcomplicate the process and strip the soul out of what made those brands work in the first place.

We believe in building lean, resilient brands. Not brands that chase algorithms, but brands that know exactly who they are and speak clearly to the people they serve.

We are pro-America, pro-local, and unapologetically direct. No buzzwords. No fluff. We bring clarity, structure, and strategy to brands that are ready to stop renting attention and start owning the room.

If that sounds like you, lets talk.

CORE AREAS OF FOCUS

OUTDOOR LIFESTYLE AND RECREATION BRANDS

Fueled by a lifelong connection to the outdoors, Marfa Strategies is dedicated to brands that celebrate adventure, self-reliance, and time spent outside. From building smart, sustainable social media strategies to developing loyal online communities, we help outdoor and recreation brands connect with people who value exploration and freedom over hype.

FOOD AND BEVERAGE BRANDS

For more than 20 years, our team has worked with food and beverage CPG brands focused on natural ingredients, local sourcing, and transparency. While we have added a secondary focus towards outdoor brands, we continue to work with food and beverage companies that align with our values, standards, and long-term approach to brand building.

WHY THE SHIFT

Every decade or so, we realign our focus toward industries that genuinely inspire us. That keeps the work sharp, honest, and effective. Today, our energy is firmly rooted in the outdoor lifestyle and recreation space. At the same time, we remain selective and open to working with exceptional food and beverage brands that share a commitment to authenticity and quality.

BACKGROUND AND EXPERIENCE

Our experience spans both global companies and niche, independent brands. We have worked across food, beverage, media, and lifestyle sectors, helping brands launch digital presences, navigate growth, and build engaged communities.

We were directly involved in launching and scaling a major American beverage brands digital presence beginning in 2012, supporting its growth through acquisition and continued expansion for more than a decade. That work strengthened brand equity, expanded reach, and built a deeply loyal audience.

Along the way, working inside large multinational systems made one thing clear. Scale often comes at the expense of integrity. That realization shaped Marfa Strategies into an agency that works only with brands aligned around transparency, independence, and long-term trust.

EDUCATION AND SKILLS

Marfa Strategies is built on a foundation of political science, communication, and strategic thinking. Our team brings expertise in SEO, content marketing, analytics, copywriting, brand strategy, web development, and prompt engineering. We combine creative instinct with structure and systems that actually work.

PIVOT TO OUTDOOR ADVENTURE AND OVERLAND TRAVEL

As the digital landscape evolves, so does our focus. While we respect our roots in music, photography, and documentary film making, Marfa Strategies is actively building deeper partnerships in food & beverage, outdoor adventure, and overland travel. We believe the outdoors has a unique ability to inspire, connect people, and build real community, and we build strategies that reflect that belief.

MISSION AND VISION

Our mission is simple. Turn social media back into a tool for genuine connection and meaningful storytelling.

Whether you are an outdoor lifestyle brand, a culturally conservative organization, or a values-driven food and beverage company, Marfa Strategies exists to help you tell your story clearly and build lasting relationships with the people who matter.

Hire us and discover what happens when strategy replaces noise.