ABOUT Giovanni Gallucci

Thanks for Visiting. Not sure of websites still matter, but LETS TALK ABOUT ME since I have your attnetion.

I run my work through Marfa Strategies, but I am not a traditional agency.

I operate as a boutique consultant helping outdoor lifestyle and food and beverage brands take control of their story and their audience. Strategy lives with me. Execution flexes as needed through a trusted bench of collaborators, agencies, and specialists, assembled project by project, Hollywood-style, to serve clients without unnecessary overhead or ego.

For more than twenty years, my work has focused on brands that care about real impact, not vanity metrics. I came up through documentary television, then helped launch and build iconic American brands in the U.S., before watching traditional agencies overcomplicate the process and strip the soul out of what made those brands work in the first place.

I believe in building lean, resilient brands. Not brands that chase algorithms, but brands that know exactly who they are and speak clearly to the people they serve.

I am pro-America, pro-local, and unapologetically direct. No buzzwords. No fluff. I bring clarity, structure, and strategy to brands that are ready to stop renting attention and start owning the room.

If that sounds like you, lets talk.

CORE AREAS OF FOCUS

OUTDOOR LIFESTYLE AND RECREATION BRANDS

My work is rooted in a lifelong connection to the outdoors.

I partner with outdoor lifestyle and recreation brands that value adventure, self-reliance, and time spent outside. I help these brands take control of their story through clear social media strategy and generative AI content that feels real, grounded, and human.

The goal is not hype. It is connection. Sustainable growth. And online communities built around shared values, not trends.

FOOD AND BEVERAGE BRANDs

I also work closely with food and beverage brands that care about quality, transparency, and long-term trust.

For more than twenty years, I’ve helped food and beverage companies grow through organic social media and content that respects both the product and the consumer. I focus on brands that value ingredients, sourcing, and honesty over shortcuts.

If the brand aligns with my standards and values, I’m in.

WHY THIS FOCUS

Every so often, it’s necessary to narrow the lane.

I focus on outdoor lifestyle and food and beverage brands because the work stays honest, the storytelling stays grounded, and the communities are real. These are industries where authenticity still matters and where social media can actually serve people instead of manipulating them.

That focus keeps the work sharp and the partnerships meaningful.

BACKGROUND AND EXPERIENCE

I’ve worked with both global companies and independent brands, helping them build digital presences, navigate growth, and create communities that last.

I was directly involved in launching and scaling a major American beverage brand’s digital presence beginning in 2012, supporting its growth through acquisition and continued expansion for more than a decade. That work strengthened brand equity, expanded reach, and built a deeply loyal audience.

Working inside large systems taught me an important lesson. Scale often comes at the expense of integrity. That realization shaped how I work today.

HOW I WORK

I operate as a consultant, not a traditional agency.

Strategy lives with me. Execution flexes as needed through a trusted bench of collaborators, assembled project by project. This keeps things lean, focused, and free of unnecessary overhead.

My two core areas of focus are simple:

Social Media Strategy

I design organic social systems that brands can actually sustain. Clear positioning. Strong voice. Consistent execution. The goal is to earn attention and keep it, not chase algorithms.

Generative AI Content Creation

I use generative AI to create realistic, brand-safe photo and video content at speed and scale. The craft still matters. Direction matters. Taste matters. AI is leverage, not a replacement for judgment.

MISSION

My mission is straightforward.

Use social media as a tool for genuine connection and meaningful storytelling. Help brands stop renting attention and start building trust.

If you run an outdoor lifestyle or food and beverage brand and you’re ready to invest in organic social done right, I’m open to the conversation.

Hire me and discover what happens when strategy replaces noise.