giovanni gallucci
ok. let’s talk about me.
I’m Giovanni Gallucci, an award-winning social media strategist, SEO expert, and content creator with over 20 years of experience in digital storytelling. My career has taken me across diverse industries, earning accolades from Ad-Age, The Emmys, The Shorty Awards, The Telly Awards, and The Webby Awards.
Core Areas of Focus
Outdoor Lifestyle and Recreation Brands:
Fueled by a lifelong passion for the outdoors, I now dedicate my expertise to brands celebrating adventure and nature. From crafting engaging social media strategies to building loyal online communities, I help outdoor lifestyle and recreation brands connect with audiences who share a love for exploration and the freedom of the great outdoors.
Food & Beverage Brands:
For 15 years, I’ve worked with food and beverage CPG brands, helping them connect with consumers who value natural ingredients, local sourcing, and transparency. While my primary focus has shifted to outdoor brands, I remain open to collaborating with F&B companies that align with my values and approach.
Why the Shift?
Every decade or so, I reorient my focus to industries that inspire me. This keeps my work fresh, my creativity sharp, and my passion alive. Today, my heart is in the outdoor lifestyle and recreation sector. However, I’m always ready to collaborate with exceptional F&B brands that share my commitment to authenticity and quality.
Background and Experience
My career spans collaborations with both global giants and niche favorites, including Topo Chico, Frito-Lay, Costa Coffee, Grady’s Cold Brew Coffee, Tia Lupita Foods, Red Bull, and Tender Belly Bacon. From launching digital presences to guiding brands through transformative landscapes, I’ve honed social media strategy, content creation, and community engagement expertise.
I was at the forefront of launching Topo Chico’s digital presence in 2012, navigating its acquisition by Coca-Cola, and elevating its visibility through the end of 2023. My work expanded consumer reach, strengthened brand equity, and cultivated a vibrant community.
Despite the successes, working with multinational corporations revealed their troubling power over our food supply. This realization led me to pivot towards aligning with brands that reflect my values, emphasizing authenticity, transparency, and integrity.
Education and Skills
I studied Political Science at Texas A&M University, the University of Texas at San Antonio, and Austin Community College. My certifications include SEO expertise, content marketing, and Google Analytics. I also bring skills in copywriting, brand strategy, web development, and prompt engineering to the table.
Pivot to Outdoor Adventure and Overland Travel
As the digital landscape evolves, so do my passions. While I honor my roots in the F&B industry, I’m charting a new path in outdoor adventure and overland travel. This shift reflects my belief in nature's transformative power to inspire, connect, and build community.
Mission and Vision
My mission is to transform social media into a platform for genuine connection and meaningful storytelling. Whether you’re an outdoor lifestyle brand, a culturally conservative organization, or a values-driven food and beverage company, I’m here to help you share your story and build lasting connections with your audience.