Disclosure
MISSION STATEMENT
The mission of my brand, Giovanni gallucci, LLC, its ownership, its founder (giovanni gallucci), employees, contractors, and partners (hereafter, and throughout this website, also known as gallucciNET, @gallucciNET, gallucciNET studio, gallucciNET studios, gNET studio, gNET studios, marfa strategies and/or Marfa studios) is to inform, educate, and engage through the content we create, both for our own platforms and for the brands we serve.
CONTENT CREATION CODE OF ETHICS
Giovanni gallucci, llc operates under a clear and consistent ethical standard.
We strive to avoid inadvertent errors and never intentionally distort facts or mislead audiences.
We ensure that headlines, images, video, audio, and supporting materials accurately represent the content they accompany.
We avoid bias and stereotyping based on race, sex, age, disability, or social status.
We actively monitor and question corporate, big tech, organizational, and governmental uses of technology that compromise individual privacy or restrict freedom.
We encourage open discussion, welcome respectful dissenting viewpoints, and acknowledge and correct mistakes when they occur.
We disclose all situations in which financial consideration has been exchanged and never publish opinions or statements for payment that we would not otherwise stand behind.
giovanni gallucci, llc is proudly rooted in Texas.
SOURCES OF FUNDING AND EDITORIAL CONTENT
Giovanni gallucci, llc does not allow sponsor messaging to influence editorial content. We may sell pre-content or post-content advertising placements. Sponsors have no involvement in editorial planning, creation, or approval, and are not informed in advance of specific posts, images, or videos they may appear adjacent to.
Editorial content and advertising operations are fully independent of one another.
PROFESSIONAL OUTSOURCED CONTENT PRODUCTION
Giovanni gallucci, llc produces professional content for corporate and commercial clients, including video, photography, written content, and campaign development. In these engagements, we operate in the same capacity as a professional photographer, production company, or marketing consultancy.
Client work produced under contract has no influence on the editorial direction, opinions, or content published on this site or on our owned social media channels.
LEVERAGING AI AND MACHINE LEARNING IN CREATIVE AND BUSINESS PROCESSES
Giovanni gallucci, llc uses artificial intelligence and machine learning tools to enhance efficiency, insight, and execution across business and creative workflows.
Business processes and strategy are supported by AI-driven analysis to identify trends, improve decision-making, and anticipate market shifts.
Client communication tools are used to improve responsiveness, clarity, and personalization while maintaining human oversight.
Copywriting workflows may include AI-assisted ideation, drafting, and refinement, followed by manual review and editing to meet our standards.
Photography workflows may incorporate AI-based editing, enhancement, and organization tools to improve efficiency and visual consistency.
Video production workflows may use AI for editing, sound processing, transcription, and performance analysis to deliver polished, effective results.
Content creation follows a hybrid approach. Some content is AI-assisted and then reviewed, edited, and refined. Some content is fully AI-generated and then evaluated for quality and alignment. Some content is created entirely by human hands. In every case, all content is reviewed before publication to ensure accuracy, relevance, and integrity.
AI and machine learning tools do not replace judgment, creativity, or responsibility. They are used to support and extend our capabilities, not remove accountability.
Where the work is sensitive, repeatable, or permanent, it runs on hardware we own. Voice synthesis, cast asset generation, and the underlying models are processed on our own infrastructure rather than a third-party cloud service. Client assets are not uploaded to external services for processing except where a specific tool is named above, and we do not license, sell, or submit client content or cast assets to any third party for use as AI training data.
VIRTUAL CREATORS AND SYNTHETIC TALENT
giovanni gallucci, llc creates, owns, and operates a roster of virtual creators (the "cast") that appear in content published on our own platforms and on client platforms.
The cast are not real people. They are AI-generated creators built and operated by giovanni gallucci, llc. They do not have independent existence, independent opinions, or personal experience with any product. Their names, faces, and voices are created assets, not depictions of real individuals, and any resemblance to a real person is unintentional.
We disclose this publicly and permanently on this page, on our cast page, and on our ownership and licensing page. We label synthetic content on individual accounts where the platform requires it or where a reasonable viewer could otherwise mistake a creator for a real person.
The cast does not endorse. A virtual creator has no personal experience of a product and cannot honestly review one. When cast content features a client product, it is brand-produced advertising and creative content, and we present it as such. We do not write first-person product testimonials, reviews, ratings, or personal-experience claims in a creator's voice, and we do not present a creator as an independent or impartial evaluator of anything.
Where a claim about a product appears in cast content, that claim comes from the brand and is the brand's responsibility, exactly as it would be in any other piece of produced advertising.
Clients publishing cast content on their own channels are responsible for meeting the disclosure requirements of their platform, their jurisdiction, and their industry. We will provide the language and labeling on request.
The "cast does not endorse" paragraph is the load-bearing one. It converts your biggest regulatory question into a stated policy, and it costs you nothing operationally because it describes what good brand content does anyway.
PROFESSIONAL APPEARANCES
Giovanni gallucci, llc is occasionally engaged to represent brands at trade events, conferences, private events, or as a brand spokesperson. When required, these relationships are disclosed, and all such engagements adhere to the ethical standards outlined on this page.
CLIENT CONFIDENTIALITY
giovanni gallucci, llc does not publicly name current clients. This protects confidentiality, respects non-disclosure agreements, and maintains professional integrity.
Product and gear partners who support our field production rig are named on our gear page. Those are sponsorship and product-support relationships, and naming them is itself a required disclosure. They are not client engagements and should not be read as a client list.
Any brand mentioned elsewhere on this site may or may not represent a past engagement.
AFFILIATE REVENUE
Some content produced by Giovanni gallucci, llc may include affiliate links. These links may generate a commission if a purchase is made. Affiliate links are added only where a product would naturally be referenced and do not influence editorial judgment.
FTC COMPLIANCE NOTICE
Giovanni gallucci, llc complies with all Federal Trade Commission guidelines regarding endorsements, testimonials, and material connections.
Any financial or in-kind relationships related to content will be disclosed within the relevant content when required. This page serves as public notice that all material connections are disclosed in accordance with FTC regulations.
Giovanni gallucci, llc provides creative and marketing services for compensation. While we have been paid for professional services including photography, videography, content creation, and consulting, we are never paid for favorable reviews or opinions. All editorial opinions are independent and not influenced by compensation.
This section will be updated as required to reflect changes in regulations or business practices.
CLIENT WORK AND WORK FOR HIRE
The editorial and disclosure standards on this page apply to content published by giovanni gallucci, llc on its own platforms. Clients are responsible for the disclosure and compliance policies governing their own channels, including any synthetic media labeling their platform or industry requires.
Nothing in this section affects ownership. Ownership of the cast, and of all creator likenesses, voices, and world-building assets, remains with giovanni gallucci, llc under all circumstances and is governed exclusively by our ownership and licensing page. Client disclosure policies govern how content is labeled on client channels. They do not govern who owns it..
Last updated: 8/17/2026