marfa strategy
 

Disclosure

DISCLOSURE PAGE

MISSION STATEMENT

The mission of Marfa Strategies its ownership, its founder (giovanni gallucci), employees, contractors, and partners (herafter, and throughout this website, known simply as marfa strategies) is to inform, educate, and engage through the content we create, both for our own platforms and for the brands we serve.

CONTENT CREATION CODE OF ETHICS

Marfa Strategies operates under a clear and consistent ethical standard.

  • We strive to avoid inadvertent errors and never intentionally distort facts or mislead audiences.

  • We ensure that headlines, images, video, audio, and supporting materials accurately represent the content they accompany.

  • We avoid bias and stereotyping based on race, sex, age, disability, or social status.

  • We actively monitor and question corporate, big tech, organizational, and governmental uses of technology that compromise individual privacy or restrict freedom.

  • We encourage open discussion, welcome respectful dissenting viewpoints, and acknowledge and correct mistakes when they occur.

  • We disclose all situations in which financial consideration has been exchanged and never publish opinions or statements for payment that we would not otherwise stand behind.

Marfa Strategies is proudly rooted in Texas.

SOURCES OF FUNDING AND EDITORIAL CONTENT

Marfa Strategies does not allow sponsor messaging to influence editorial content. We may sell pre-content or post-content advertising placements. Sponsors have no involvement in editorial planning, creation, or approval, and are not informed in advance of specific posts, images, or videos they may appear adjacent to.

Editorial content and advertising operations are fully independent of one another.

PROFESSIONAL OUTSOURCED CONTENT PRODUCTION

Marfa Strategies produces professional content for corporate and commercial clients, including video, photography, written content, and campaign development. In these engagements, we operate in the same capacity as a professional photographer, production company, or marketing consultancy.

Client work produced under contract has no influence on the editorial direction, opinions, or content published on this site or on our owned social media channels.

LEVERAGING AI AND MACHINE LEARNING IN CREATIVE AND BUSINESS PROCESSES

  • Marfa Strategies uses artificial intelligence and machine learning tools to enhance efficiency, insight, and execution across business and creative workflows.

  • Business processes and strategy are supported by AI-driven analysis to identify trends, improve decision-making, and anticipate market shifts.

  • Client communication tools are used to improve responsiveness, clarity, and personalization while maintaining human oversight.

  • Copywriting workflows may include AI-assisted ideation, drafting, and refinement, followed by manual review and editing to meet our standards.

  • Photography workflows may incorporate AI-based editing, enhancement, and organization tools to improve efficiency and visual consistency.

  • Video production workflows may use AI for editing, sound processing, transcription, and performance analysis to deliver polished, effective results.

  • Content creation follows a hybrid approach. Some content is AI-assisted and then reviewed, edited, and refined. Some content is fully AI-generated and then evaluated for quality and alignment. Some content is created entirely by human hands. In every case, all content is reviewed before publication to ensure accuracy, relevance, and integrity.

  • AI and machine learning tools do not replace judgment, creativity, or responsibility. They are used to support and extend our capabilities, not remove accountability.

PROFESSIONAL APPEARANCES

Marfa Strategies is occasionally engaged to represent brands at trade events, conferences, private events, or as a brand spokesperson. When required, these relationships are disclosed, and all such engagements adhere to the ethical standards outlined on this page.

CLIENT CONFIDENTIALITY

Marfa Strategies does not publicly name current clients. This practice protects confidentiality, respects non-disclosure agreements, and maintains professional integrity. Any brands mentioned publicly may or may not represent past engagements.

AFFILIATE REVENUE

Some content produced by Marfa Strategies may include affiliate links. These links may generate a commission if a purchase is made. Affiliate links are added only where a product would naturally be referenced and do not influence editorial judgment.

FTC COMPLIANCE NOTICE

Marfa Strategies complies with all Federal Trade Commission guidelines regarding endorsements, testimonials, and material connections.

Any financial or in-kind relationships related to content will be disclosed within the relevant content when required. This page serves as public notice that all material connections are disclosed in accordance with FTC regulations.

This site and other platforms operated by Marfa Strategies may contain affiliate links, which may result in compensation if used.

Marfa Strategies provides creative and marketing services for compensation. While we have been paid for professional services including photography, videography, content creation, and consulting, we are never paid for favorable reviews or opinions. All editorial opinions are independent and not influenced by compensation.

This section will be updated as required to reflect changes in regulations or business practices.

CLIENT WORK AND WORK FOR HIRE

This disclosure applies only to content published by Marfa Strategies on its own platforms. Content created for clients is governed by the legal and disclosure policies of those clients.

Last updated: 12/18/2025