INSIGHTS
Selected pieces reflecting my thoughts on strategy, content, and systems.
An Open Note to Sam Altman and the Team at OpenAI
I want ChatGPT to win.
I pay for the top-tier model...the most expensive standalone plan an independent user can buy. I’ve built real workflows around it. I’ve invested serious time, blood, sweat, and tears learning how to use it effectively, and I’ve recommended it to others...often to clients.
But the relentless friction has me...and apparently droves of other serious users...seriously considering walking away.
Through the Frame: Photographing the Hike While Becoming the Story
I used to walk onto a shoot with two cameras around my neck and a third in the bag because I did not want to miss a single frame. Now I open my laptop and someone asks if the video was “AI-generated.”
I built my life around lenses, light, and timing. I learned how to read a room before I ever pressed record. Clients once trusted that instinct. Now they squint at a perfectly graded edit and ask if a machine did it.
I’ve Never Been More Proud of My Work. This Is the Tech Stack That Got Me There
I’m a social media consultant and content creator with over 20 years in the game. I do this for a living. I love it to death. It’s a dream job for me.
After decades of spending obscene amounts of money on hardware, software, cameras, plugins, subscriptions, and shiny new tools that promised to fix everything, this is where I’ve landed.
This is my sweet spot.
The Real Problem With ChatGPT Isn’t Hallucinations. It’s False Confidence.
I want to be very clear about something.
What just happened to me with ChatGPT is not an edge case.
It is not user error.
And it is not “early adopter friction.”
It is a systemic failure in how AI tools are being built, positioned, and trusted.
I asked a simple, operational question: how to export, bulk edit, and re-import macOS text replacements.
Stop Panicking About AI. You’re Missing the Real Problem.
I keep seeing the same take show up on my feed lately.
AI is killing trust.
Nobody believes anything online anymore.
Social media is doomed unless we all go back to being more human, more real, more authentic.
Let me say this as clearly as possible.
People do not hate AI.
People hate bad content.