podcasts
I've spent twenty years figuring out how brands win attention online, and somewhere along the way I started saying it out loud. These are my podcasts. They all come from the same place: the belief that social media isn't a side hustle bolted onto your business, it's the main event, and most folks are running it on instinct when they could be running it on purpose. Some of these shows drop daily, some once a week. Some take a single brand apart, one picks through the week's biggest crisis, and one wades into politics. Different rooms, same job: pull back the curtain on who's actually good at this, who's faking it, and what you can steal before Monday morning. No jargon, no gurus, no twelve-step funnels. Just an honest read on the craft from somebody who's been in the trenches long enough to call it straight. Pick a show, hit play, and let's get to work.
the daily trends report : Every weekday morning, giovanni gallucci and a rotating cohost (Chloe Dawn on clean label food and beverage, plus Rachel Donovan or Alexis Parker on outdoor lifestyle) synthesize the day's cross-LLM trend reports into three operator stories: outdoor lifestyle brands, clean label food and beverage, and content, social, and AI. Tight, specific, no filler. For owners, founders, marketing leads, and operators in outdoor and clean-label CPG.
food and beverage weekly trends report : Weekly Wednesday deep-dive on clean-label CPG, ingredient and reformulation trends, retail dynamics, and the operator playbook for indie and emerging brands. Hosted by giovanni gallucci with Chloe Dawn. Three operator stories per episode, under ten minutes.
outdoor brands weekly trends report : Weekly Thursday deep-dive on outdoor lifestyle brands, overlanding, gear independents, public lands, and the operator playbook for the next quarter. Hosted by giovanni gallucci with Alexis Parker (default) or Rachel Donovan, rotating. Three operator stories per episode, under ten minutes.
politically social : Campaigns, decoded by their social media. Every Sunday, award-winning social media strategist giovanni gallucci breaks down the digital playbooks behind politics: who's winning the feed, who's fumbling it, and the tactics any campaign or cause can steal. It's a strategist's read from a traditionally conservative point of view, so conservative candidates and organizations get a fair, expert breakdown, and everyone gets the craft underneath the noise. Opinion, not news. The marketing is the subject.
shelf-life : Every Monday, giovanni gallucci puts one food and beverage brand on the table and takes its social media apart. Not a trends recap. A teardown. What the brand actually got right, where it's quietly bleeding attention, and the move everyone in the category is about to copy and shouldn't. giovanni runs the verdict, Mindy Carpenter brings the brand, the receipts, and the questions that make him show his work. If you operate, own, or market a food or beverage brand, this is the read you don't get from your agency: ten honest minutes on what's working on the shelf and on the feed, and what that means for the next thing you post. New brand every week. No sponsors to flatter. No corporate hedging.
social media train wrecks : Every Friday, giovanni gallucci and Clark Edwards pull up a brand disaster on social and pick through the wreckage. The dumb decision, the post that poured gas on the fire, the response that made it worse, and the one move that would've saved them. Equal parts rubbernecking and crisis playbook, so you laugh, then you steal the lesson before it happens to you. Not affiliated with any brand mentioned.
social media weekly trends report : Weekly Tuesday deep-dive on content, social media strategy, and AI for operators: platform algorithm shifts, creator economy, format research, posting cadence, and what's actually working this week. Hosted by giovanni gallucci with Rachel Donovan. Three operator stories per episode, under ten minutes.