1.1 Intro

Thanks for considering me for your social media marketing and content creation needs. I've taken a look at your digital marketing platforms and have some ideas on how to improve your online strategy.

First and foremost, let's make sure your brand message is consistent and resonates with your target market. We'll work together to figure out where your audience is hanging out on the internet and which channels will be the best match for your conversion process. The goal is to get consistent organic traffic of potential buyers headed to your site.

In terms of specific skills, I have advanced expertise in online strategy, social media management, digital brand building, content creation, community management, online customer service, and search engine optimization. I can bring all of these skills to the table to help save you time and money on your campaigns.

I'm excited about the opportunity to work with you and help take your digital marketing to the next level.

1.2 About Me

I have been consulting for over 20 years, with a focus on online marketing and content creation. My specialty is working with clients in the food and beverage, entertainment, and music industries.

I develop digital brand strategies and create campaigns that utilize social media, content creation, and influencer marketing. I have a particular emphasis on using photography and video to grab the attention of users. I also have a background in search engine optimization and website development, so I use advanced technical tactics to improve the visibility of my clients' content on search engines and social media sites.

I am a co-founder of the Social Media Club and have founded the Austin and Dallas chapters of the organization. My work has been recognized with awards from the Emmys, The Telly's, Ad Age, and the Webby's. I have also taught at numerous online marketing events, including Pubcon, Ad Tech, Search Engine Strategies, DFWSEM, and SXSW.

If you're interested in learning more, you can check out testimonials from people who have attended my presentations at https://gallucci.net/speakers-kit.

1.3 About test proposal

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2.1 Objectives

My main objectives for your business would be to:

- Organically grow a targeted, engaged audience on multiple social media platforms to improve your distribution and sales.

- Proactively engage with a larger audience on social media platforms where they discover new products and services.

- Provide technical leadership and expertise in brand building, organic digital marketing, content creation, and social media marketing.

- Improve your website's organic search engine placement and grow its traffic, building your brand online and offline and driving brand recognition, community growth, and sales.

- Support your sales efforts with increased online awareness of your brand.

- Build on the current foundation of your brand identity and establish it as a promise of a distinct, positively memorable experience.

I believe that with my expertise and experience, I can help your business achieve these objectives and succeed online.

3.0 Proposed Program Deliverables

Below are the items that this services contract will focus on in order to drive the best possible results for test proposal based upon the discussion we have had to date.

3.1 Social Media Strategy & Marketing

I can provide comprehensive account management for all of your social media accounts. This includes daily monitoring, content creation and curation, review management, social listening, and online customer service.

Some specific services that I can provide include:

- Creating and posting content using existing photos and videos provided by your business.

- Replying to comments and checking for brand mentions on social media.

- Monitoring keywords and hashtags relevant to your brand.

- Developing and maintaining an editorial calendar.

- Monitoring up to three competitors on social media and responding as appropriate.

- Identifying and engaging with influencers.

- Supporting partners and performing monthly internal social media audits.

- Engaging with fans and supporting super fans to increase audience, activity, and engagement on your branded social platforms.

Please note that this proposal does not include fees for creating new photos and videos for your business, nor does it include licensing fees for original or stock photography or video. If you need these services, we can discuss a separate fee structure.

3.2 Strategic Content Discovery/Partnerships

I can help you discover strategic content and partnerships through multiple research, analytics, and link-building tools. I will review content relevancy, engagement, comments, shares, followers, backlinks, site authority, and outbound links to ensure that any mentions or links are valuable for your campaign.

I will develop a list of accounts, influencers, bloggers, press, and links that should be pursued, and then contact the account owners to build relationships and encourage post collaborations. Some specific services that I can provide include:

- Influencer outreach and blogger outreach.

- User-generated content curation.

- Mention, tag, and link requests.

- Q&A websites and forums, groups, and blog commenting.

- Guest blogging opportunities and content syndication.

Please note that the contact lists I develop are my sole property. I have developed and nurtured these contacts over many years, and will only share specific details with your business when necessary to fulfill the terms of this contract.

3.3 Analytics

I can help you review and optimize your current analytics accounts on Google, Facebook, Instagram, Pinterest, YouTube, and Twitter. I will ensure that tracking is set up correctly and that the data is accurate and actionable. If your accounts and tracking are not set up, I can set them up, configure them, and schedule them for monthly reporting.

Please note that TikTok and Snapchat do not currently have proprietary analytics available. However, I can still provide valuable insights and recommendations based on other metrics and data sources.

I'm confident that my expertise in analytics can help your business make data-driven decisions and succeed on social media.

FEE SUMMARY

One-Time SEO Implementation (25 Pages) ($1,000)

My fee is based on the estimated number of man-hours required to complete the tasks in scope for the discussed project. My blended rate for retainer consulting is $100 per hour, with an estimated 15 hours per month applied to search engine optimization services.

If you prefer Net 30 payment terms, all deliverables will remain the same, with the exception of my blended rate, which will be $125 per hour for Net 30 consulting. An invoice will be issued after each month's consulting has been completed, with payment due 30 days after receipt.

I'm confident that my expertise in search engine optimization can help your website succeed online.

Technical Website Analysis ($250)

One time website technical review for coding and seo issues.

4.0 Why Me?

I am highly technical and have a deep understanding of how search algorithms work on search engines, social media, and review sites. I know where your target audience is and how to reach and interact with them in a way that makes your brand more meaningful.

I have been invited to speak at numerous industry events and have a strong understanding of how to translate online consumer interactions into engaging brand experiences. I want to help you introduce your brand to your customers on their own terms, without crashing their online party.

I'm confident that my technical expertise and social skills can help your business succeed online.

4.1 Terms Of Engagement

I work on a month-to-month basis, which includes the agreed-upon monthly retainer plus travel, production, and outside expenses.

I also offer a 30-day clause that allows either party to cancel the agreement with no fault to either party, with 30 days of written notice. This means that once written notice is given, we will wrap up the engagement within a minimum of a full 30-day billing cycle.

The agreement assumes that I will be working on a consistent, consecutive monthly retainer, providing the agreed-upon man-hours per month for your online marketing projects. No formal renewal is necessary, and the engagement will continue on a month-to-month basis until one party gives the other 30 days of written notice for cessation of services.

I'm excited about the opportunity to work with you and help your business succeed online.

4.2 Forward Looking Statement

Thanks for considering me for your digital marketing needs. As outlined in my proposal, I understand that the social media marketing landscape is constantly changing and evolving. This means that while we will have baselines for measurement, our tactics and focus may need to be adjusted as necessary to stay effective.

I'm excited about the opportunity to work with you on this project and am looking forward to getting started.