Meet The marfa strategists…

We are not a traditional agency. we are consultants operating like producers on a Hollywood set. Every project and client account runs like a tight production, with clear roles, constant collaboration, and an obsession with delivering a standout outcome. We are all independent contractors, but we work as a tight knit team, handpicked for each project based on what the work actually demands. We run lean and agile, we think like storytellers, we cast the right talent for every role, and we orchestrate every move with purpose. This Hollywood model creates accountability, elevates quality, and keeps every project moving with pace and precision.

alexis

Alexis Parker is a creative strategist and urban Americana storyteller at Marfa Strategies, based in the Dallas Fort Worth metro area. Her path into brand and cultural storytelling began inside music venues, city streets, and independent creative spaces, documenting artists, designers, and local communities with a quiet, observational lens. Before joining Marfa Strategies, Alexis spent years working across photography, social content, and brand creative roles, learning how stories earn trust when they feel lived in rather than manufactured.

She studied Visual Communication at Columbia College Chicago, where she focused on photography, design, and narrative driven media. Her education blended analog and digital practices, emphasizing composition, cultural context, and attention to detail. Those years shaped her belief that strong creative work starts with noticing, light on brick, sound in a room, people moving through shared space. While Chicago remains a formative influence on her perspective, her work and daily rhythm are now firmly rooted in North Texas.

At Marfa Strategies, Alexis works across brand voice development, organic content strategy, and long term storytelling systems. She helps clients translate who they are into clear, human narratives that audiences want to stay with over time. Her role centers on building trust, shaping consistency, and supporting brands through audience first storytelling that values connection over performance. The work moves deliberately, grounded in honesty, craft, and a respect for the communities brands hope to serve.

follow her on Instagram, TikTok, and X at @alexispkrstudio

Chloe

Chloe’s amazing bio is currently being written, stay tuned.

Cole

Cole Harrison is a Dallas–Fort Worth–based automotive and outdoor lifestyle strategist who brings a grounded, real-world perspective to brand storytelling. His background spans automotive, outdoor recreation, food and beverage, and media, with years spent working directly with retailers, sales teams, and regional partners. Before relocating to North Texas, Cole built his career across Tennessee, where he developed a reputation for relationship-first marketing and practical, boots-on-the-ground execution.

Cole holds a Bachelor of Business Administration from the University of Tennessee, with a focus on marketing and sales. His early career included roles in media sales and territory brand strategy, followed by regional sales leadership in the outdoor industry. Those experiences shaped his belief that durable brands are built through trust, consistency, and showing up where customers actually live, shop, and use products.

At Marfa Strategies, Cole serves as a regional brand strategist, helping clients translate their values into clear, repeatable organic content systems. His work centers on audience-driven storytelling, content strategy, and community-led growth, with a strong emphasis on authenticity over trends. Cole specializes in automotive and vehicle-enabled lifestyle content, retailer partnerships, and regional activations that connect brands to real people in real places.

Follow him on Instagram and TikTok at @ColeHarrison1993 & on X @ColeHarrisonTN

Cynthia

Cynthia Corcoran brings a long view to brand strategy, shaped by decades of work across food, hospitality, and lifestyle media. Her early career was rooted in clean label food education and culinary strategy, where precision, sourcing, and credibility mattered more than volume or noise. That foundation trained her eye for craftsmanship and integrity, values that now define her work in luxury travel and place based storytelling. She was educated at Texas A&M University, earning a Bachelor of Science in Nutrition and Communications, and later completed culinary training at The Art Institute of Houston.

Over time, her work evolved from kitchens and classrooms into editorial leadership and brand consulting. She has served as a brand marketing director, culinary educator, and founder, building businesses and narratives that emphasized trust and long term value. This progression naturally led her into luxury travel and lifestyle strategy, where discernment, pacing, and point of view are essential. Her past work informs how she approaches every project, with restraint, clarity, and an insistence that luxury should feel lived in, not performed.

At Marfa Strategies, Cynthia operates as a luxury travel and lifestyle strategist, shaping brand voice, content direction, and audience trust for food, beverage, and outdoor lifestyle clients. Based in the Dallas Fort Worth metro area, she focuses on organic growth systems, editorial storytelling, and community building that prioritizes durability over trends. Her work often bridges real world experience with disciplined strategy, helping brands articulate who they are, how they show up, and why their audience should stay.

Follow her on Instagram, TikTok, and X at @cyncorcor 

frida

Frida Martinez is a Dallas based bilingual fashion and wellness creator with a background in social media strategy, short form video, and community driven brand growth. She began her career building content systems for local creatives, thrift resellers, and wellness studios, then expanded into agency consulting as brands looked for practical, repeatable ways to show up online. Her work blends personal style, sustainability, and movement, always grounded in real life routines that audiences can actually try.

Frida studied communications and digital media, with additional training in brand storytelling and content strategy for emerging platforms. Over the last several years, she has led content calendars, UGC briefs, and creator education for fashion, lifestyle, and wellness brands, helping teams turn scattered ideas into clear systems. Known for her bilingual approach, she creates in English with natural Spanish touchpoints to reach wider, more connected audiences.

At Marfa Strategies, Frida focuses on short form content strategy, creator led campaigns, and brand voice development. She helps clients translate their values into scroll stopping videos, simple frameworks, and sustainable posting rhythms that do not burn out teams. Her role sits at the intersection of creative direction and execution, making sure ideas are not just beautiful, but usable and effective.

Follow her on Instagram, TikTok, and X at @fridamartineztx

Jayme

Jayme Nichols is a mindful lifestyle strategist and content lead whose work sits at the intersection of wellness, outdoor culture, and honest brand storytelling. Her background spans years of building community driven content across food, beverage, and active lifestyle brands, with a consistent focus on clarity over noise. Jayme came up through hands on content creation, editorial storytelling, and organic social growth, learning early that the strongest brands are built slowly, through trust, rhythm, and real human connection.

She studied communications and wellness focused media, pairing formal education with practical experience in social strategy, writing, and on the ground brand work. Before joining Marfa Strategies, Jayme worked with emerging and established brands to shape voice, simplify messaging, and create repeatable content systems that audiences could actually live with. Her past work reflects a long term commitment to clean label education, accessible movement, and lifestyle content that supports real life rather than trends.

At Marfa Strategies, Jayme leads content strategy, voice development, and community centered storytelling for clients across food, beverage, and outdoor recreation. She helps brands slow down, clarify their message, and build organic systems that support sustainable growth without burnout or hype. Her role blends strategic thinking with grounded execution, ensuring that every piece of content serves both the brand and the people on the other side of the screen.

Follow her on Instagram, TikTok, and X at @JaymeLivingWell

kenny

Kenny Pogue is a modern Americana storyteller rooted in the honest work and outdoor traditions that define Texas. Born and raised with a deep respect for craftsmanship, he began his career as a freelance photojournalist in Houston before building a decades-long path through communications, small business storytelling, and visual media. His early years behind the camera and on the road gave him a first-hand education in patience, grit, and the power of earned trust.

Kenny holds a degree in Communications from Sam Houston State University, where he studied media and storytelling while contributing to the university’s photography club and student radio. Over the years, he’s worked with Texas-based brands, heritage makers, and small-town entrepreneurs to craft content systems rooted in lived experience—not trends. His work honors the tools, textures, and people behind the product, with a style that’s deliberate, grounded, and real.

At Marfa Strategies, Kenny leads narrative development and content strategy, helping brands tell honest stories that reflect their values. He brings a seasoned eye and steady hand to every campaign, whether he’s scripting a founder film, capturing life on the water, or mentoring young creators. His presence is quiet but confident, grounded in a belief that the best content starts with listening.

Follow him on Instagram, TikTok, and X at @PogueOnTheGulf

mindy

Mindy Carpenter is a lifestyle creator and strategist whose work is rooted in movement, water, and real-world experience. She began her career in Buffalo, New York, where she worked in marketing and design roles before building her own practice as a freelance content creator. Those early years shaped her eye for visual storytelling and her belief that strong brands are built through consistency, honesty, and lived moments rather than polished performance. In late 2025, she relocated to the Dallas Fort Worth area for a long-term role with Marfa Strategies, aligning her creative work with the agency’s values-driven approach to organic growth.

Mindy holds a Bachelor of Arts in Communication Design from SUNY Buffalo State College, where she focused on visual media, branding, and storytelling. Her background blends formal design training with hands-on experience across lifestyle, travel, outdoor recreation, and marine-focused content. Over the years, she has worked with small businesses and emerging brands to develop authentic brand voices, build engaged communities, and translate real life into content that feels approachable, grounded, and human.

At Marfa Strategies, Mindy serves as a lifestyle creator and strategic voice, specializing in boating, marine, fishing, and outdoor recreation brands. She contributes both creative execution and strategic insight, helping clients shape organic content systems rooted in audience trust, emotional intelligence, and long-term relevance. Her work reflects a younger generation of consumers who value freedom, confidence, and connection, and she brings that perspective directly into how brands show up online.

Follow her on Instagram, TikTok, and X at @mindyoutdoors

raven

Raven Knight is a creative director, fine art photographer, and cultural commentator based in Dallas–Fort Worth. Her work is shaped by years spent in Phoenix, where desert light, restraint, and space became foundational tools. She brings a cinematic, minimalist sensibility to everything she touches, blending Modern Americana with editorial clarity. Her perspective is grounded, visually precise, and informed by lived experience across regions.

Raven earned a Bachelor of Fine Arts in Digital Design and Photography from Arizona State University. Her academic work focused on conceptual photography and minimalist design, culminating in a capstone installation exploring isolation, sound, and light. Before joining Marfa Strategies, she worked as an art director and senior photographer, leading visual projects across fashion, music, and lifestyle, while maintaining an independent fine art practice.

At Marfa Strategies, Raven works as a social commentator, social media strategist, and content creator. She helps brands clarify their voice, sharpen their visuals, and build trust through disciplined, organic storytelling. Her role bridges art and strategy, bringing craft-level thinking to content systems, community engagement, and cultural observation. She approaches platforms as places to communicate with intention, not noise.

Follow her on Instagram, TikTok, and X at @RavenKnightAZ

casandra

Casandra’s amazing bio is being written now… stay tuned.

clark

Clark Edwards is a strategist and national civic commentator based in the Dallas Fort Worth metro area. His work sits at the intersection of culture, business, and public trust, with a focus on clarity over performance. Before joining Marfa Strategies, Clark built a multi year career in political writing, digital communications, and independent commentary, developing a reputation for measured analysis and fact first storytelling rather than trend driven outrage.

Clark holds a Bachelor of Arts in Political Science from the University of Colorado Boulder, where his studies focused on American government, media, and civic communication. His early professional years were spent in Denver working across freelance political writing and digital communications strategy before founding his own civic media practice. That background continues to inform his disciplined approach to messaging, audience trust, and long term credibility.

At Marfa Strategies, Clark works as a strategist helping food and beverage, outdoor lifestyle, and recreation brands develop durable organic social media systems. His role centers on brand voice, narrative clarity, and content frameworks that reflect how customers actually live and work. He helps brands communicate honestly in complex cultural environments without abandoning their values or chasing short term attention.

Follow him on Instagram, TikTok, and X at @politiclarked

craig

Craig Porter brings a steady, field-tested perspective to the Marfa Strategies team, shaped by more than a decade working at the intersection of outdoor media, storytelling, and community-focused brand building. His background spans adventure photography, video production, and content strategy across Texas, with earlier chapters rooted in Austin and San Antonio before relocating to the Dallas Fort Worth metro area to consolidate his work with Marfa Strategies. That time in the field, rivers, trails, small towns, and long production days, continues to inform how he approaches strategy, with a focus on what actually works beyond the screen.

Craig holds a Bachelor of Science from Texas State University, where he studied Outdoor Recreation and Media Communication. During that time, he served as president of the Outdoor Recreation Club and worked on social media awareness initiatives with Texas Parks and Wildlife. His education combined recreational leadership with digital media tools, setting the foundation for a career that blends real-world experience with thoughtful communication. He has since worked as a content producer, senior outdoor creative, and independent creator, collaborating with agencies, brands, and tourism partners throughout the state.

At Marfa Strategies, Craig focuses on organic social media strategy, content development, and brand storytelling for food and beverage, outdoor lifestyle, and recreation-focused clients. His role centers on helping brands find a clear, durable voice, building trust through consistent, audience-driven content rather than trend chasing or paid amplification. He contributes both strategic planning and hands-on production, ensuring ideas hold up in real conditions and resonate with people who value authenticity, balance, and long-term connection.

Follow him on Instagram, TikTok, and X at @cporteroutside

Eddie

Eddie Brooks is a strategist and maker who bridges hands-on work with clear, audience-first brand thinking. His background blends real-world building, testing, and storytelling with a practical understanding of how modern brands earn trust over time. Before joining Marfa Strategies, Eddie spent years working shop-to-street—documenting processes, testing products in real conditions, and helping small operators and creators translate what they do into content people actually want to follow.

He studied communications and applied media with a focus on storytelling systems, then built his career by doing the work himself: shooting, writing, editing, publishing, and iterating in public. That foundation shaped a disciplined approach to organic growth—one rooted in consistency, proof, and respect for the audience rather than trends or shortcuts. His experience spans automotive, outdoor lifestyle, and maker-driven brands, with a strong bias toward American-made products and onshore businesses.

At Marfa Strategies, Eddie works on content strategy, voice development, and organic growth systems for clients who want durable communities, not fleeting reach. He helps brands clarify what to say, how to say it, and how to show up week after week without burning out or diluting trust. His role blends strategy with execution—building repeatable content frameworks, guiding creators and teams, and pressure-testing ideas against real audience behavior.

Follow him on Instagram, TikTok, and X at @eddiebrooks1987

Giovanni

Giovanni Gallucci is the founder and a senior strategist at Marfa Strategies, bringing more than two decades of hands on experience in social media, brand storytelling, and organic growth systems. He built his career working across startup, entertainment, food and beverage, and outdoor lifestyle brands, long before social media became crowded with playbooks and gurus. His work has earned industry recognition, including major storytelling and content awards, but his reputation has always been built on results, not hype. Giovanni is known for helping brands cut through noise by focusing on clarity, conviction, and real audience connection.

Giovanni studied political science and media related disciplines at texas a&m university, which shaped his understanding of culture, messaging, and persuasion. That foundation, combined with years in the field as a photographer, videographer, and strategist, gives him a rare blend of creative instinct and strategic discipline. He has helped build and manage digital ecosystems from the ground up, often taking brands from obscurity to cultural relevance through organic content, community building, and long term systems rather than paid ads or trend chasing.

At Marfa Strategies, Giovanni leads organic social strategy, content frameworks, and AI assisted workflows designed to scale without losing authenticity. He works closely with clients to develop positioning, voice, and execution systems that feel human, not manufactured. His role is equal parts strategist, editor, and truth teller, pushing brands to stop copying competitors and start standing for something. The goal is simple, build brands people trust, follow, and defend.

follow him on Instagram, TikTok, and X at @gallucciNET

Kendall

Kendall Bishop is a fashion-focused creative director and brand consultant whose work centers on style, visual identity, and cultural storytelling. Her background is rooted in fashion-led content creation, editorial direction, and image building, with a deep understanding of how clothing, environment, and attitude shape brand perception. Kendall has spent years developing a distinct point of view around modern Americana, denim, swim, and lifestyle fashion, translating aesthetic intuition into repeatable brand systems.

She studied communications and media with an emphasis on visual storytelling and brand development, grounding her creative work in strategy, audience behavior, and clarity of message. That foundation allows her to move fluidly between creative direction and execution, building fashion narratives that feel aspirational but lived-in. Her experience spans editorial shoots, campaign development, and organic social content, with a consistent focus on cohesion, tone, and long-term visual equity.

At Marfa Strategies, Kendall leads fashion and lifestyle-oriented creative direction across organic social and brand storytelling initiatives. She helps brands define their visual language, establish consistent on-camera presence, and translate fashion identity into content systems that build trust and community over time. Her work supports Marfa’s strategy-led approach by ensuring that style, imagery, and voice are aligned, intentional, and culturally relevant without chasing trends.

Follow her on Instagram, TikTok, and X at @kendallnashion

Melissa

Melissa Sanderson brings a steady, people first approach to storytelling, shaped by years of work across Texas and rooted in an appreciation for place, process, and honest connection. Her creative foundation was formed in San Antonio, where small businesses, markets, rivers, and back roads influenced the way she learned to tell stories with restraint and care. She later relocated to the Dallas Fort Worth area, where she now works closely with regional and national brands while staying grounded in the everyday rhythms that make work feel human and lasting.

With a background in communications and digital storytelling, Melissa has spent her career helping brands translate who they are into language and visuals that feel true, not forced. Her education and professional experience center on brand voice development, organic social strategy, and community building, always with an eye toward long term trust rather than short term attention. She is known for balancing creative intuition with practical structure, making complex brand stories easier to understand and easier to sustain.

At Marfa Strategies, Melissa works as a strategist and content lead, supporting food and beverage, outdoor, and lifestyle brands through audience driven storytelling and organic growth systems. Her work spans content strategy, narrative development, and hands on creative direction, helping brands show up consistently and thoughtfully across platforms without losing their identity. She believes the strongest brands feel lived in, clear, and patient, built the same way good communities are, one honest story at a time.

Follow her on Instagram, TikTok, and X at @riverandporchlife

rachel

Rachel Donovan is an automotive storyteller and brand strategist based in the Dallas Fort Worth metro area. Her work is rooted in real roads, real vehicles, and lived experience, shaped by years spent blending environmental communication, journalism, and field driven content creation. Before joining Marfa Strategies, Rachel built her career across the Midwest, working in sustainability focused media, outdoor lifestyle storytelling, and digital content strategy, experiences that continue to inform her grounded, honest approach to brand work today.

Rachel earned a Bachelor of Science from the University of Missouri, where she studied Environmental Communications with a minor in Journalism and Sustainability Studies. During her time there, she founded a student media collective focused on ethical storytelling, edited a sustainability focused publication, and worked with Missouri Parks and Tourism on content strategy rooted in place and stewardship. That foundation sharpened her belief that trust is earned through clarity, restraint, and showing the work as it actually exists, not how it is marketed.

At Marfa Strategies, Rachel supports automotive, outdoor, and lifestyle brands through narrative led content strategy and execution. She specializes in organic social campaigns, vehicle centered storytelling, and long term audience trust building, helping brands translate their values into durable, human narratives across platforms. Her role bridges creative direction and practical execution, ensuring that strategy stays connected to the field, the product, and the people using it.

Follow her on Instagram, TikTok, and X at @HeartlandRachel

travis

Travis Stone is an outdoor photographer, environmental advocate, and storyteller shaped by long miles, early mornings, and time spent paying attention. His work began in the Mountain West, where years of field work, freelance photography, and conservation driven projects grounded his approach in patience and earned experience. Those years built a quiet respect for landscapes, communities, and the slow craft of visual storytelling, values that continue to guide his work today. 

He studied Environmental Studies and Outdoor Recreation Management at the University of Colorado Boulder, where he focused on environmental ethics, sustainability, and media production. During that time, he founded a campus photography club, worked with Colorado Parks and Wildlife on conservation content, and led backcountry storytelling workshops. That education, paired with years of professional practice, shaped a perspective rooted in stewardship, restraint, and clarity rather than volume or spectacle.

At Marfa Strategies, Travis works at the intersection of strategy, storytelling, and lived experience. He helps brands define voice, develop durable content systems, and build trust through organic, audience first storytelling. His role centers on long term thinking, visual narrative development, and translating real world work into digital spaces without losing honesty or texture. He approaches strategy the same way he approaches photography, quietly, deliberately, and with respect for what lasts.

Follow him on Instagram and TikTok at @StoneColdTravis and on X at @stonecoldtravs