Meet The marfa strategists…

We are not a traditional agency. we are consultants operating like producers on a Hollywood set. Every project and client account runs like a tight production, with clear roles, constant collaboration, and an obsession with delivering a standout outcome. We are all independent contractors, but we work as a tight knit team, handpicked for each project based on what the work actually demands. We run lean and agile, we think like storytellers, we cast the right talent for every role, and we orchestrate every move with purpose. This Hollywood model creates accountability, elevates quality, and keeps every project moving with pace and precision.

alexis - outdoor lifestyle, culture-driven travel and experiential storytelling

alexis parker is a creative strategist and outdoor lifestyle storyteller at marfa strategies, based in the dallas fort worth metro area. her work centers on culture-driven travel, place-based narratives, and documenting how people move through real environments. her path into brand storytelling began in music venues and city streets, but has evolved into a broader focus on landscape, movement, and lived experience, capturing moments that feel grounded, human, and earned.

before joining marfa strategies, alexis spent years working across photography, social content, and brand creative roles, developing a quiet, observational approach rooted in presence rather than performance. her work reflects a belief that the strongest stories come from time spent on the ground, walking places, watching light change, and paying attention to how people interact with their surroundings. whether documenting travel, regional culture, or outdoor-adjacent lifestyle moments, her perspective favors authenticity over polish.

alexis studied visual communication at columbia college chicago, focusing on photography, design, and narrative-driven media. her education blended analog and digital practices, with an emphasis on composition, context, and storytelling through environment. those years shaped her creative foundation, noticing texture in place, rhythm in movement, and meaning in everyday moments. while chicago remains a formative influence, her work and daily life are now firmly rooted in north texas.

at marfa strategies, alexis works across brand voice development, organic content strategy, and long-term storytelling systems for outdoor and lifestyle-focused brands. she helps clients translate who they are into clear, place-aware narratives that audiences can trust over time. her work moves deliberately, grounded in honesty, consistency, and respect for the environments and communities brands hope to serve.

follow her on Instagram, threads, and TikTok at @alexispkrstudio

Chloe - food and beverage, clean-label lifestyle food branding and visual storytelling

chloe dawn is a dallas-based clean-label food and beverage creator whose work centers on visual confidence, restraint, and lifestyle clarity. her approach is rooted in strong composition and a minimal, editorial point of view, translating the language of fashion and identity into food that feels intentional, trustworthy, and lived in. she focuses on how clean, ingredient-forward products show up in real life, on counters, tables, hands, and quiet moments of everyday consumption.

known for her unapologetically minimal voice, chloe brings a gen z sensibility to food and beverage storytelling without leaning on trends or theatrics. her content favors simplicity over spectacle, allowing ingredients, packaging, and context to carry the message. she collaborates selectively with clean-label brands that value transparency, aesthetics, and restraint, showing products as part of a confident lifestyle rather than a marketing moment.

her work lives at the intersection of food, culture, and modern independence. whether documenting a morning routine, a simple meal, or a product used without explanation, chloe creates signals of trust through understatement. she does not over-educate or oversell. the product is present because it belongs there.

at marfa strategies, chloe represents a new generation of visually fluent food and beverage creators who understand that credibility is built quietly. she helps brands communicate confidence without noise, using clean visuals and lifestyle integration to make better-for-you products feel natural and desirable. chloe does not promote a lifestyle. she embodies one, proving that in modern consumer culture, the strongest signal is often the most restrained.

Follow her on Instagram, TikTok, and X at @chloedawnster

Cole - outdoor lifestyle, automotive-adjacent outdoor adventure and travel

cole harrison is a dallas fort worth-based outdoor lifestyle strategist focused on vehicle-enabled travel, exploration, and real-world use cases. his work centers on how people actually move through regions, access outdoor spaces, and integrate gear, vehicles, and products into everyday life. while his background includes automotive, his current focus is firmly rooted in outdoor lifestyle storytelling where vehicles serve as tools for access, not the story itself.

before relocating to north texas, cole built his career across tennessee, working directly with retailers, sales teams, and regional partners. his experience spans outdoor recreation, food and beverage, media, and regional brand strategy, earning him a reputation for relationship-first marketing and practical, on-the-ground execution. those years shaped his belief that strong brands are built by showing up consistently where customers live, travel, shop, and actually use products.

cole holds a bachelor of business administration from the university of tennessee, with a focus on marketing and sales. his early career included roles in media sales and territory brand strategy, followed by regional leadership work tied to outdoor and lifestyle brands. that foundation continues to inform his disciplined, audience-first approach to storytelling and brand growth.

at marfa strategies, cole serves as a regional outdoor lifestyle strategist, helping brands translate their values into clear, repeatable organic content systems. his work emphasizes road travel, regional exploration, outdoor access, and community-driven storytelling. he specializes in vehicle-enabled lifestyle content, retail-adjacent narratives, and place-based activations that connect brands to real people in real environments. cole does not chase trends. he builds relevance through consistency, utility, and trust.

Follow him on Instagram and threads at @ColeHarrison1993 & on X @ColeHarrisonTN

Cynthia - outdoor lifestyle, boating, fishing, and luxury coastal travel

cynthia corcoran brings a long view to outdoor lifestyle strategy, shaped by decades of work across food, hospitality, and place-based storytelling. her early career was rooted in clean-label food education and culinary strategy, where sourcing, precision, and credibility mattered more than volume or noise. that foundation sharpened her understanding of craftsmanship and integrity, values that now define her work in boating, fishing, and water-centered outdoor living.

she was educated at texas a&m university, earning a bachelor of science in nutrition and communications, and later completed culinary training at the art institute of houston. those years trained her to think in systems, ingredients, environments, and cause-and-effect, skills that translate naturally to outdoor recreation and on-the-water experiences where preparation, knowledge, and respect for place matter.

over time, her work evolved from kitchens and classrooms into editorial leadership, brand consulting, and experiential storytelling. she has served as a brand marketing director, culinary educator, and founder, building narratives and businesses that emphasized trust, pacing, and long-term value. that progression led organically into outdoor lifestyle work focused on boating, fishing, coastal travel, and water-based culture, spaces where authenticity cannot be faked and experience always shows.

at marfa strategies, cynthia operates as an outdoor lifestyle strategist with a focus on boating, fishing, and coastal recreation. based in the dallas fort worth metro area, she shapes brand voice, content direction, and audience trust for outdoor and food-adjacent brands that value real experience over performance. her work centers on organic growth systems, editorial storytelling, and community building that feels lived in rather than staged. cynthia helps brands articulate who they are, how they show up on and around the water, and why their audience should stay for the long haul.

Follow her on Instagram, Threads, and X at @cyncorcor 

frida - food and beverage, clean-label food, beverage, and kitchen-forward lifestyle content

frida martinez is a dallas-based bilingual clean-label food and beverage creator with a background in social media strategy, short-form video, and community-driven brand growth. her work centers on real ingredients, everyday consumption, and how food and beverages actually fit into daily routines. she began her career building content systems for local creatives, wellness studios, and small brands, then expanded into agency consulting as companies looked for practical, repeatable ways to show up online without losing credibility.

frida brings a grounded, use-first perspective to clean-label food and beverage storytelling. her content focuses on preparation, habits, and simple moments of consumption rather than aspirational perfection. she emphasizes transparency, cultural connection, and products that earn their place through consistency, not claims. known for her bilingual approach, she creates primarily in english with natural spanish touchpoints, allowing brands to reach broader, more connected audiences without forced translation.

she studied communications and digital media, with additional training in brand storytelling and content strategy for emerging platforms. over the past several years, frida has led content calendars, ugc briefs, and creator education for food, lifestyle, and wellness-adjacent brands, helping teams turn scattered ideas into clear, sustainable systems. her strength lies in making content usable, repeatable, and aligned with how people actually eat, drink, and shop.

at marfa strategies, frida focuses on short-form content strategy, creator-led campaigns, and brand voice development for clean-label food and beverage brands. she helps clients translate their values into scroll-stopping videos, simple frameworks, and posting rhythms that teams can maintain over time. her role sits at the intersection of creative direction and execution, ensuring ideas are not just visually strong, but functional, honest, and effective.

Follow her on Instagram, threads, TikTok, and X at @fridamartineztx

Jayme - food and beverage, clean-label wellness, functional foods, and better-for-you beverages

jayme nichols is a clean-label food and beverage strategist and content lead whose work centers on functional nutrition, everyday wellness, and honest consumer storytelling. her approach is grounded in clarity, rhythm, and real-life use, focusing on how food and beverages support daily routines rather than trends or perfection. she brings a calm, disciplined perspective shaped by years of building community-driven content for brands that value trust over noise.

jayme came up through hands-on content creation, editorial storytelling, and organic social growth, learning early that the strongest food and beverage brands are built slowly through consistency, ingredient integrity, and credibility. her work reflects a long-term commitment to clean-label education, functional foods, and better-for-you beverages that fit naturally into real lives. she prioritizes transparency, accessibility, and products people can return to without friction.

she studied communications and wellness-focused media, pairing formal education with practical experience in writing, strategy, and on-the-ground brand work. before joining marfa strategies, jayme worked with emerging and established brands to simplify messaging, clarify voice, and create repeatable content systems that audiences could actually live with. her background allows her to translate nutrition, ingredients, and wellness positioning into language that feels human and usable.

at marfa strategies, jayme leads content strategy, voice development, and community-centered storytelling for clean-label food and beverage brands. she helps clients slow down, focus on what matters, and build organic systems that support sustainable growth without burnout or hype. her role blends strategic clarity with grounded execution, ensuring that every piece of content serves both the brand and the people making everyday decisions around food and health.

Follow her on Instagram, Threads, and X at @JaymeLivingWell

kenny - outdoor lifestyle, fishing, boating, and Gulf Coast outdoor culture

kenny pogue is an outdoor lifestyle storyteller rooted in fishing, boating, and the working water culture that defines the texas gulf coast. his work is shaped by decades spent observing how people live on and around the water, early mornings, long runs, weathered hands, and the quiet rituals that come with time offshore. born and raised with a deep respect for craftsmanship and earned skill, kenny brings patience, discipline, and lived experience to every story he tells.

he began his career as a freelance photojournalist in houston, building a foundation in visual storytelling that prioritized truth over spectacle. those early years behind the camera and on the water gave him a first-hand education in grit, preparation, and the kind of trust that only comes from showing up consistently. over time, his work expanded into communications and small business storytelling, always anchored in real environments and real work.

kenny holds a degree in communications from sam houston state university, where he studied media and storytelling while contributing to the universitys photography club and student radio. throughout his career, he has worked with texas-based brands, coastal operators, and independent makers to build content systems grounded in lived experience rather than trends. his style honors the tools, boats, gear, and people behind the work, deliberate, grounded, and unforced.

at marfa strategies, kenny focuses on outdoor lifestyle storytelling centered on fishing, boating, and gulf coast culture. he leads narrative development and content strategy for brands that value authenticity, patience, and long-term trust. whether capturing life on the water, shaping a brand story, or mentoring younger creators, kenny brings a steady presence rooted in listening first. he believes the best content starts where real work happens, and earns its power by telling the truth quietly and consistently.

Follow him on Instagram, Threads, and X at @PogueOnTheGulf

mindy - outdoor lifestyle, fishing, boating, and hands-on outdoor recreation

mindy carpenter is an outdoor lifestyle creator and strategist whose work is rooted in water, movement, and real-world experience. her focus centers on fishing, boating, and hands-on time outdoors, documenting life on and around the water as it is actually lived. she began her career in buffalo, new york, working in marketing and design roles before building her own practice as a freelance content creator. those early years shaped her belief that strong brands are built through consistency, proof, and lived moments rather than polished performance.

mindy holds a bachelor of arts in communication design from suny buffalo state college, where she focused on visual media, branding, and storytelling. her background blends formal design training with practical experience across outdoor recreation, travel, marine culture, and water-based lifestyle content. over time, she has worked with small businesses and emerging brands to develop authentic voices, build engaged communities, and translate real use into content that feels approachable, grounded, and human.

in late 2025, mindy relocated to the dallas fort worth area to take on a long-term role with marfa strategies, aligning her work with the agency’s values-driven approach to organic growth. her creative perspective is shaped by time spent on boats, near the water, and in outdoor environments where experience matters more than presentation.

at marfa strategies, mindy specializes in fishing, boating, marine, and outdoor recreation brands. she contributes both creative execution and strategic insight, helping clients build organic content systems rooted in audience trust, emotional intelligence, and long-term relevance. her work reflects a generation that values freedom, competence, and connection, and she brings that mindset directly into how brands show up online, confidently, honestly, and without pretense.

Follow her on Instagram, Threads, and X at @mindyoutdoors

casandra - food and beverage, clean-label brands and ingredient transparency

casandra cass is a dallas-based clean-label food and beverage creator whose work is rooted in real consumption, everyday taste, and ingredient trust. after relocating from san antonio, she brings a distinctly texas-born perspective to modern consumer storytelling, focusing on how food and drinks actually live in daily routines, grocery carts, coolers, kitchens, and repeat purchases that earn their place over time. her approach is confident, restrained, and credibility-first, favoring lived experience over hype.

casandra specializes in clean-label brands that prioritize simple ingredients, transparency, and products people actually want to consume again. her content highlights how better-for-you food and beverages fit naturally into real life, not as trends, but as habits. she avoids theatrics and over-explaining, allowing products to speak through use, context, and consistency rather than claims.

at marfa strategies, casandra operates as both a creator and a consumer-culture lens for clean-label food and beverage brands. she helps companies translate products into moments that feel normal, desirable, and repeatable, without relying on influencer performance or forced education. her work makes food feel trustworthy by showing it where trust is built, in hands, routines, and everyday decisions.

casandra’s strength lies in normalization, not promotion. she shows brands how to exist comfortably inside real consumption patterns, where loyalty forms quietly and credibility compounds. through marfa strategies, she contributes to long-term, consumer-first storytelling systems that value taste, simplicity, and honesty. if something fits casandra’s life, it belongs there, and that is exactly why audiences believe her.

follow her on Instagram, TikTok, and x at @casscasacass

clark - food and beverage, clean-label, American-made brands with policy and economic context

clark edwards is a strategist and clean-label food and beverage storyteller based in the dallas fort worth metro area. his work sits at the intersection of business, consumer trust, and cultural clarity, with a focus on substance over performance. before joining marfa strategies, clark built a multi-year career in political writing, digital communications, and independent commentary, earning a reputation for measured analysis, fact-first storytelling, and long-term credibility rather than reactive or trend-driven messaging.

clark holds a bachelor of arts in political science from the university of colorado boulder, where his studies focused on american government, media, and public communication. his early professional years were spent in denver working across freelance writing and digital strategy before founding his own civic media practice. that background continues to shape his disciplined approach to messaging, regulatory awareness, and the role trust plays in how audiences evaluate information and make decisions.

today, clark applies that experience to clean-label food and beverage brands that prioritize transparency, domestic production, and honest communication. his work emphasizes how products are made, labeled, and positioned in real-world consumer environments, without exaggeration or ideological noise. he brings a clear-eyed understanding of how regulation, sourcing, and public perception influence purchasing behavior, and helps brands navigate those realities without compromising their values.

at marfa strategies, clark works as a strategist helping clean-label food and beverage brands build durable organic social media systems rooted in clarity and consistency. his role centers on brand voice, narrative discipline, and content frameworks that reflect how people actually shop, eat, and evaluate trust. he helps brands communicate plainly in complex cultural environments, proving that credibility, not volume, is what compounds over time.

Follow him on Instagram, Threads, and X at @politiclarked

Eddie - outdoor lifestyle, automotive, road travel, and gear-driven outdoor use cases

eddie brooks is an outdoor lifestyle strategist and maker who bridges hands-on work with clear, audience-first brand thinking. his work centers on real-world use, practical testing, and documenting how people actually move, build, travel, and use products outdoors. while his background includes automotive and maker culture, his current focus is firmly rooted in outdoor lifestyle storytelling where gear, vehicles, and tools are shown in context, not abstraction.

before joining marfa strategies, eddie spent years working shop to street, building, testing, and documenting processes in real conditions. he helped small operators, makers, and independent brands translate what they do into content people actually want to follow, not because it was loud, but because it was honest. that experience shaped a belief that trust is earned through proof, repetition, and showing the work, not hype.

eddie studied communications and applied media with a focus on storytelling systems, then built his career by doing everything himself, shooting, writing, editing, publishing, and iterating in public. that foundation informs a disciplined approach to organic growth rooted in consistency, utility, and respect for the audience. his experience spans outdoor recreation, vehicle-enabled travel, and maker-driven brands, with a strong bias toward american-made products and onshore businesses.

at marfa strategies, eddie works on content strategy, voice development, and organic growth systems for outdoor lifestyle brands that want durable communities instead of fleeting reach. his role blends strategy with execution, building repeatable frameworks, guiding creators and teams, and pressure-testing ideas against real audience behavior. eddie helps brands show up week after week with clarity, without burning trust or chasing trends.

Follow him on Instagram, threads, and X at @eddiebrooks1987

Giovanni - outdoor lifestyle, food & beverage

Giovanni Gallucci is the founder and a senior strategist at Marfa Strategies, bringing more than two decades of hands on experience in social media, brand storytelling, and organic growth systems. He built his career working across startup, entertainment, food and beverage, and outdoor lifestyle brands, long before social media became crowded with playbooks and gurus. His work has earned industry recognition, including major storytelling and content awards, but his reputation has always been built on results, not hype. Giovanni is known for helping brands cut through noise by focusing on clarity, conviction, and real audience connection.

Giovanni studied political science and media related disciplines at texas a&m university, which shaped his understanding of culture, messaging, and persuasion. That foundation, combined with years in the field as a photographer, videographer, and strategist, gives him a rare blend of creative instinct and strategic discipline. He has helped build and manage digital ecosystems from the ground up, often taking brands from obscurity to cultural relevance through organic content, community building, and long term systems rather than paid ads or trend chasing.

At Marfa Strategies, Giovanni leads organic social strategy, content frameworks, and AI assisted workflows designed to scale without losing authenticity. He works closely with clients to develop positioning, voice, and execution systems that feel human, not manufactured. His role is equal parts strategist, editor, and truth teller, pushing brands to stop copying competitors and start standing for something. The goal is simple, build brands people trust, follow, and defend.

follow him on Instagram, linkedin, TikTok, and X at @gallucciNET

Kendall - outdoor lifestyle, travel-focused lifestyle and destination storytelling

kendall bishop is an outdoor lifestyle creative director and brand consultant whose work centers on travel, place-based storytelling, and culturally grounded visual identity. her background is rooted in fashion-led creative direction, but her focus has evolved into documenting movement, environment, and lived experience, how people show up in places, and how place shapes identity. her work translates visual intuition into durable storytelling systems built around exploration rather than aesthetics alone.

kendall brings a refined point of view shaped by years working across editorial direction, image building, and organic content systems. while modern americana, denim, and lifestyle fashion remain part of her visual language, they now serve as texture within broader narratives of travel, destination, and outdoor-adjacent living. she approaches storytelling through environment first, using clothing, tone, and attitude as supporting elements rather than the subject.

she studied communications and media with an emphasis on visual storytelling and brand development, grounding her creative work in strategy, audience behavior, and clarity of message. that foundation allows her to move fluidly between concept and execution, building narratives that feel aspirational but lived in. her experience spans editorial shoots, campaign development, and long-term organic content systems, with a consistent focus on cohesion, pacing, and trust.

at marfa strategies, kendall leads outdoor lifestyle and travel-oriented creative direction across organic social and brand storytelling initiatives. she helps brands define a visual language rooted in place, movement, and experience, establishing consistency without rigidity. her work ensures that imagery, tone, and voice align naturally, supporting marfa’s strategy-led approach by making outdoor lifestyle brands feel confident, grounded, and culturally relevant without chasing trends.

Follow her on Instagram, Threads, and X at @kendallnashion

Melissa - outdoor lifestyle, rural living, river life, camping, and Texas outdoor culture

melissa sanderson brings a steady, people-first approach to outdoor lifestyle storytelling, shaped by years of work across texas and grounded in a deep appreciation for place, routine, and honest connection. her creative foundation was formed in san antonio, where rivers, back roads, small towns, and local businesses influenced how she learned to tell stories with restraint and care. she later relocated to the dallas fort worth area, where she continues to work with regional and national brands while staying anchored in the everyday rhythms of outdoor life.

her work centers on rural living, river culture, camping, porch life, and the quiet routines that define texas outdoor traditions. melissa focuses on how people actually live outside, slow mornings, time near water, seasonal movement, and the spaces between work and rest. her storytelling favors patience over performance, showing outdoor lifestyle as something lived consistently rather than staged for attention.

with a background in communications and digital storytelling, melissa has spent her career helping brands translate who they are into language and visuals that feel true, not forced. her experience spans brand voice development, organic social strategy, and community building, always with an emphasis on long-term trust instead of short-term visibility. she is known for balancing creative intuition with practical structure, making complex brand stories easier to understand and easier to sustain.

at marfa strategies, melissa works as an outdoor lifestyle strategist and content lead, supporting brands rooted in rural culture, outdoor recreation, and regional identity. her work includes content strategy, narrative development, and hands-on creative direction, helping brands show up consistently without losing their sense of place. she believes the strongest outdoor brands feel lived in, clear, and patient, built the same way strong communities are, one honest story at a time.

Follow her on Instagram, threads, and X at @riverandporchlife

rachel - outdoor lifestyle, automotive-adjacent outdoor travel and road-trip culture

rachel donovan is an outdoor lifestyle storyteller and brand strategist based in the dallas fort worth metro area. her work centers on road-based travel, regional exploration, and outdoor experiences made possible by movement. while her background includes automotive storytelling, her current focus is firmly rooted in outdoor lifestyle narratives where vehicles serve as tools for access, not the subject itself.

her perspective is shaped by years spent blending environmental communication, journalism, and field-driven content creation. before joining marfa strategies, rachel built her career across the midwest working in sustainability-focused media, outdoor lifestyle storytelling, and digital content strategy. those experiences continue to inform her grounded, honest approach, prioritizing stewardship, real-world use, and clarity over marketing polish.

rachel earned a bachelor of science from the university of missouri, where she studied environmental communications with a minor in journalism and sustainability studies. during her time there, she founded a student media collective focused on ethical storytelling, edited a sustainability-focused publication, and worked with missouri parks and tourism on place-based content rooted in land, access, and responsibility. that foundation reinforced her belief that trust is built by showing how things actually work, not how they are framed.

at marfa strategies, rachel supports outdoor lifestyle brands through narrative-led content strategy and execution. her work emphasizes travel, exploration, and regional storytelling, with vehicles positioned as enablers of outdoor access rather than performance objects. she specializes in organic social campaigns, long-term audience trust building, and field-connected storytelling that stays true to the environment, the product, and the people using it.

Follow her on Instagram, Threads, and X at @HeartlandRachel

travis - outdoor lifestyle, outdoor photography, travel, and adventure documentation

travis stone is an outdoor lifestyle photographer and storyteller shaped by long miles, early mornings, and time spent paying attention in real environments. his work centers on travel, adventure, and documenting outdoor life as it is lived, not staged. while his roots are in environmental advocacy and conservation storytelling, his current focus is on capturing the human experience within landscapes, movement through place, and the quiet moments that define outdoor culture.

his career began in the mountain west, where years of field work, freelance photography, and conservation-driven projects grounded his approach in patience and earned experience. those years built a deep respect for land, community, and the slow craft of visual storytelling. that perspective continues to guide his work today, favoring honesty, texture, and restraint over spectacle or excess.

travis studied environmental studies and outdoor recreation management at the university of colorado boulder, with a focus on environmental ethics, sustainability, and media production. during that time, he founded a campus photography club, worked with colorado parks and wildlife on field-based content, and led backcountry storytelling workshops. that education, paired with years of professional practice, shaped a disciplined visual approach rooted in stewardship, clarity, and long-term thinking.

at marfa strategies, travis works as an outdoor lifestyle strategist and visual storyteller, helping brands translate real-world experiences into durable content systems. his role centers on photography-led narrative development, travel documentation, and adventure storytelling that builds trust over time. he helps brands show up in digital spaces without losing the honesty, context, and lived-in quality that make outdoor stories last. travis approaches strategy the same way he approaches photography, quietly, deliberately, and with respect for what endures.

Follow him on Instagram and threads at @StoneColdTravis and on X at @stonecoldtravs

raven - food and beverage, clean-label food culture, artisan brands, and community-driven storytelling

raven knight is a creative director, fine art photographer, and clean-label food and beverage storyteller based in the dallas fort worth area. her work is shaped by years spent in phoenix, where desert light, restraint, and negative space became foundational tools. that visual discipline now informs how she documents food, ingredients, and makers, with an emphasis on craft, culture, and quiet confidence rather than excess or performance.

raven earned a bachelor of fine arts in digital design and photography from arizona state university. her academic work focused on conceptual photography and minimalist design, culminating in a capstone installation exploring isolation, sound, and light. before joining marfa strategies, she worked as an art director and senior photographer across fashion, music, and lifestyle, while maintaining an independent fine art practice. that background sharpened her ability to see products as cultural objects, not just commodities.

her current work applies a fine art lens to clean-label food and beverage brands, especially artisan producers and independent makers. raven focuses on ingredient integrity, production context, and the cultural stories that live behind what people eat and drink. she approaches food the same way she approaches art, with patience, precision, and respect for process, allowing meaning to emerge without over-explanation.

at marfa strategies, raven works as a strategist, cultural commentator, and content creator for clean-label food and beverage brands. she helps clients clarify voice, sharpen visual language, and build trust through disciplined, organic storytelling. her role bridges art and strategy, bringing craft-level thinking to content systems, community engagement, and cultural observation. raven approaches platforms as places to communicate with intention, proving that credibility is built quietly, through consistency and care.

follow her on instagram, threads, and x at @ravenknightaz