Let’s Talk About Me

As a highly experienced marketing consultant with over 10 years of expertise in content creation, digital marketing, social media, SEO, and visual content, I offer a wealth of knowledge and skills to help organizations achieve their marketing goals. My specialty lies in working with food and beverage brands, as well as outdoor lifestyle companies, to develop and execute successful marketing campaigns across multiple channels, including social media platforms such as Instagram and TikTok.

I have a passion for developing loyal and engaged online audiences for food and beverage brands through digital strategy, community engagement, photography, and video. As an ad age, Emmy, Telly, and Webby award-winning content creator and senior social media strategist, I have a proven track record of delivering outstanding results. My expertise in social media is unmatched, with a particular focus on Instagram and TikTok. I have helped numerous clients increase brand awareness, drive sales, and build customer loyalty on Instagram in particular.

In addition to my social media expertise, I also have extensive experience in video and photo production. I excel at developing, editing, and optimizing visual assets, including images and videos, to drive engagement and increase brand visibility. I stay up-to-date with emerging technologies and industry best practices to adapt marketing strategies and create high-quality, engaging content that aligns with the brand's values and business objectives.

My ability to manage content and creative teams, ensuring high-quality output, and managing budgets to maximize return on investment is unparalleled. I have a track record of analyzing data and metrics to track performance, identify areas for improvement, and make data-driven decisions. I am well-versed in conducting market research, analyzing trends, and identifying new opportunities for brand growth.

I am guided by my core values of authenticity, consciousness, courage, cultural rooting, empathy, excellence, integrity, learning, and perseverance. I strive to produce work that honors my clients’ brand values while staying true to my own beliefs and respecting my heritage and worldview. I champion authentic communication, seek opportunities to empower others, and strive for excellence in all my endeavors. Through my relentless curiosity and thirst for knowledge, I embrace discomfort and challenges as a path to growth. I am dedicated to maintaining moral principles, promoting transparency, and standing firm in the face of any challenges. These values drive all my actions and relationships.

In January 2023, I released "A Social Media Marketing Framework for Food and Beverage CPG Brands." The comprehensive guide covers best practices for setting up social media accounts, creating a content strategy, running promotions and contests, and measuring and analyzing social media performance, focusing on CPG brands in the food and beverage industry. This guide is particularly relevant for brands looking to increase their presence on Instagram and TikTok, where the engagement rates are typically higher than on other social media platforms.

Social media is an essential marketing tool for food and beverage brands looking to reach and engage with their target audience in the CPG space. In today's digital age, consumers are turning to social media platforms to learn about upcoming products, discover new brands, and make purchasing decisions. The rise of Instagram and TikTok has made it even more critical for brands to have a strong presence on these platforms.

Whether a small, independent brand or a large, established company, my book has the tools and techniques businesses need to succeed on social media, particularly Instagram and TikTok. With a focus on CPG brands in the food and beverage industry, the book offers practical strategies and industry insights for businesses of all sizes looking to succeed on social media. It is now available on Apple Books, Amazon, and the author's website.

With my expertise in social media, video and photo production, content creation, and marketing strategy, I am well-positioned to help food and beverage and outdoor lifestyle brands achieve their marketing goals and succeed in today's digital landscape.