Expanding Opportunities in Outdoor Hospitality for Overlanding and Recreation Professionals

How to Tap Into the Outdoor Hospitality Market

1. Offer Mobile and Convenient Food Options

   Outdoor enthusiasts, particularly campers, always look for easy, on-the-go food. Convenience is key whether it's pre-packed meal kits or snacks that complement their journey. Food & beverage brands can develop products designed specifically for the camping and outdoor markets. Think of grab-and-go meals that are nutritious, easy to prepare, and travel-friendly.

2. Partner with Outdoor Resorts and Campgrounds

   The KOA report shows a significant increase in glamping and RV camping, offering more luxurious accommodations. This is a prime opportunity for brands to partner with outdoor resorts, offering curated dining experiences, event catering, or even branded food trucks. These collaborations enhance the guest experience and introduce your products to a new market segment.

3. Leverage Local and Seasonal Ingredients

   Outdoor travelers often seek an authentic connection with the places they visit. Sourcing ingredients from local farms or using seasonal produce can give your brand an edge. It appeals to campers and glampers who value fresh, quality ingredients and helps reinforce your brand's commitment to supporting local communities.

4. Create Immersive Culinary Experiences

   More campers are looking for unique, memorable experiences. Hosting pop-up dining events at campgrounds or offering guided culinary tours in natural settings can set your brand apart. Whether a farm-to-table experience or a rustic BBQ in the wilderness, these immersive events create lasting memories tied to your brand.

Food & beverage brands aligning with the growing outdoor hospitality market stand to gain loyal customers who appreciate convenience and authenticity. You can create deep connections that keep customers returning by offering products and experiences tailored to outdoor enthusiasts.

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I am an Ad-Age, Emmy, Shorty, Telly, and Webby Award-Winning Social Media Strategist and Content Creator specializing in outdoor lifestyle, adventure, travel, and recreation brands. With extensive experience spanning over two decades, I’ve been instrumental in evolving brand narratives and transforming the storytelling landscape for outdoor lifestyle, travel, food & beverage brands. My work focuses on crafting impactful social media strategies and engaging content that resonates deeply with audiences, fostering strong community engagement and brand loyalty.