10 Skills That Transformed My 20-Year Career

In organic social media strategy and content creation, two decades of dedication have shaped me into a craftsman of digital narratives and an architect of online communities. Here are six skills that have been my compass on this journey:

Skill 1: Photography/Video – Beyond aesthetics, my approach to photography and video is about weaving brand stories into visual experiences. With a potpourri of visual principles inspired by Terry Richardson, Robert Frank, Wes Anderson, Petra Collins, and William Eggleston and software prowess, I’ve painted brands into the hearts of their audience, making every pixel count towards a cohesive brand image.

Skill 2: Storytelling Through Copy – Each word I craft is a brushstroke that adds depth and emotion to the brand’s canvas. Through copywriting, I’ve learned the art of engaging audiences and turning viewers into loyal followers with inspirational stories and calls to action.

Skill 3: Marketing as a Conversation – My marketing philosophy centers on dialogue rather than monologue. Understanding market dynamics and employing targeted strategies has enabled me to elevate brands into topics of conversation, fostering organic growth and community engagement.

Skill 4: Branding with a Purpose – Branding is the soul of a company made visible. Through carefully crafting brand positioning, messaging, and identity, I’ve helped brands carve out their niches and connect personally with their communities.

Skill 5: Conversion Rate Optimization (CRO) – Success is in the details. By diving deep into CRO, I’ve turned data into actionable insights, optimizing every touchpoint for enhanced user experience and business growth.

Skill 6: The Art of Sales – Understanding the psychology behind sales has empowered me to communicate value effectively, seamlessly aligning product offerings with customer needs.

Skill 7: Authentic Relationship Building – In the tapestry of digital landscapes, the threads that bind the strongest are those woven from genuine connections. The art of building no-nonsense, authentic relationships with people — those who already cherish your brand and those on the brink of discovery — stands paramount. This skill transcends traditional marketing, embedding itself in the very fabric of successful social media strategy.

Skill 8: Understanding the Human Behind the Screen – Recognize and appreciate the individuality of each member of your audience. Tailor interactions to reflect this understanding, fostering a sense of personal connection.

Skill 9: Transparency and Honesty – Cultivate trust through transparency in your communications. Honesty nurtures existing relationships and paves the way for new ones, inviting people to see the real heart of your brand.

Skill 10: Consistent, Valuable Engagement – Beyond mere transactions, focus on offering real value in every interaction. Whether through support, education, or entertainment, make every touchpoint a testament to how much you value their presence and participation.

These skills have shaped my career and allowed me to guide brands towards achieving their full potential online. From spearheading Topo Chico’s digital presence to receiving acclaim through Ad-Age, Emmy, Shorty, Telly, and Webby awards, my journey is a testament to the power of organic growth and authentic engagement.

Now, I’m on a mission to empower others. If you’re looking to amplify your brand on LinkedIn and beyond, my tailored brand-building service is designed to make you shine. Together, we can craft a narrative that stands out and stands for something.