giovanni gallucci
 

Speaker's Kit

Food & Beverage Content Creator & Social Media Brand Strategist

"It's more informative when you have someone up there talking about a case study instead of panelists just giving you snippets of information," said an attendee at one of my recent events.

Look no further if you're looking for a dish that's sure to impress and leave you with valuable insights. My presentations are like a perfectly cooked meal – I only use the freshest ingredients (experience and successful campaigns), and I make sure to add just the right amount of flavor (useful, pertinent information). I've made a few mistakes in the kitchen, just like anyone, but I always learn from them and only serve up dishes that are sure to satisfy them. Trust me, you won't be disappointed. Come and learn from a social media chef who's been there and done that – let me help you boost your marketing game and cook up something delicious.

Social Media Branding and Content Creation Speaking Recipe

Ingredients:

Directions:

  1. Preheat your social media audience to the desired temperature.

  2. Combine the skilled and experienced food & beverage content creator and social media brand strategist (we recommend giovanni gallucci).

  3. Add over 20 years of expertise in social media marketing, search engine optimization, blog writing, and content creation for food and beverage brands.

  4. Mix well, ensuring all ingredients are fully integrated and working together seamlessly.

  5. Make it rain (to cover grocery expenses):

    1. For events within Texas, the speaking fee is $5,000. 

    2. For events outside of Texas but within the USA, the speaking fee is $7,500. 

  6. For events outside of the USA, the speaking fee is $10,000. 

    1. (Half of the fee is due 15 days before the event date, with the other half due 15 days after the event date to cover expenses for transportation, food, and lodging.)

SHORT BIO

Giovanni Gallucci is a social media chef specializing in creating and delivering delicious content and social media brand strategy for purpose-driven food and beverage brands. With years of experience in the industry, Giovanni knows precisely how to make your brand stand out from the competition and connect with your customers in a mouth-watering way. Whether you're a large corporation or a small local business, Giovanni has the skills and expertise to take your social media presence to the next level. So don't hesitate - to hire Giovanni and let him help your brand shine online!

LONG BIO

As a social media chef, Giovanni Gallucci brings his culinary expertise to the table with his award-winning content and social media brand strategy for food and beverage and outdoor lifestyle brands. With a background in technology and a creative flair, he crafts unique campaigns that stand out in the crowded world of food and beverage and outdoor lifestyle brands. Giovanni's secret ingredient is his ability to customize each campaign for specific consumer groups, ensuring that each brand's message is tailored to connect with the right people in the right way.

Giovanni is a passionate, driven, and constantly surprising individual who has spoken at numerous events, including ad:tech, the American Marketing Association, BevNet, Canada Music Week, and many more. His work has been featured in prestigious media outlets such as the New York Times, the London Telegraph, and USA Today. With a proven track record of success, Giovanni is always up for a challenge (and a paycheck) – if you're interested in hiring him to elevate your brand's social media presence, send him a message.

PHOTOS

Logo

TOPICS

I love to talk about brand strategy, social media marketing, online audience development, influencer marketing, and online content production and promotion. But I'm also not afraid to get specific, and I've got a ton of talks under my belt on topics like "Getting Big Media Access via Social Media," "Coming to America – Foreign Brands in a New Digital Land," "Social Media Optimization for Purpose-Driven Brands," "Extreme CPG Social Media Marketing," and "Video Optimization/Image Optimization."

And if you want to hear about some more offbeat topics, I've got you covered there too. I've given talks on "When and How to Successfully Fire a Client without Burning that Bridge," "Successful Online PR and Marketing for Food Tech on a Shoestring Budget," "Making a Living in Online Media," "Social Media Basics for Food and Beverage Brands," and even "Twitter is Dead. Long Live Twitter!"

So if you're looking for a speaker who can cover the basics and then some, hit me up. I've got a ton of experience and am always ready to share my insights with a fun and engaging presentation.

 

testimonials

read testimonials for a world-class speaker who not only connects with audiences and entertains them, but who leaves them with tangible tips and strategies that they can implement in their food & beverage marketing programs immediately.

example talks

Speaking Pitch 1 — The Topo Chico Playbook

Audience: food and beverage conferences and expos.

Working titles

- The Topo Chico Playbook: How One Guy Made America Thirsty for Mexican Water

- Before Coca-Cola Bought It: 13 Years Building a Cult Brand Solo

- How We Convinced America It Was Fashionable to Drink Water From Mexico

Long version (session description + takeaways)

For 13 years I ran Topo Chico's website and social media myself. One person. No agency behind me and no real ad budget. In that stretch a bottle of mineral water from Monterrey went from a border-town secret to the thing you set on the table when you wanted people to know you had taste. By the time Coca-Cola bought the brand, the cult was already built. I built a lot of it, and in this talk I am handing the room the exact plays, for free.

This is not a case study with the good parts sanded off. I will show you how you manufacture "fashionable" with almost no media spend, how you turn a commodity like water into an identity people will defend in an argument, and how you keep a community loyal for over a decade running lean. We get into what I actually posted, the cadence, the cultural moments I jumped on, and the moves I would run again today with the tools we have now.

Three things every attendee walks out with:

1. The organic-cult playbook: how to make people want to be seen with your product, without an ad budget.

2. The specific content and community moves that built 13 years of loyalty, and how to run them with a tiny team.

3. How to spot a cultural moment early and position your brand as the thing people reach for when it hits.

I do not do 30,000-foot. Everyone in that room leaves with tactics they can run on their own brand the next morning, plus a few things they have never heard anyone say out loud about how a cult brand actually gets built.

Short version (one paragraph)

For 13 years I ran Topo Chico's website and social myself, one person, and helped turn a bottle of Mexican mineral water into the thing you put on the table to show you had taste. By the time Coca-Cola bought it, the cult was already built. In this talk I hand the room the exact plays: how to manufacture "fashionable" with no ad budget, how to turn a commodity into an identity people defend, and how to ride cultural moments so your brand becomes the one people reach for. No theory and no 30,000-foot fluff, just tactics attendees can run on their own brand the next morning.

Reusable speaker bio (optional, for the submission form)

giovanni gallucci (@gallucciNET) has spent 20-plus years running real campaigns for food and beverage brands, outdoor gear, music, and independent American makers, including 13 years building Topo Chico's digital presence by himself. He works out of Texas and builds AI-driven content systems that ship every day. He is a tactical, hands-on speaker: audiences leave with specific plays they can implement immediately.

 

Speaking Pitch 2 — The Daily Article Engine (Generative Search for F&B)

Audience: food and beverage conferences and expos. Topic: SEO moving into generative / AI engine optimization (GEO / AEO).

Working titles

- The Daily Article Engine: Winning Generative Search for Food and Beverage Brands

- Show Up in ChatGPT: The Content Engine That Publishes Itself

- Beyond SEO: Getting Your Brand Cited by ChatGPT, Gemini, and Claude

Long version (session description + takeaways)

Search is splitting in two. People still Google, but more and more they ask ChatGPT, Gemini, and Claude, and those engines answer by pulling from sites that are built to be pulled from. Most food and beverage brands are completely invisible to that layer. I built an engine that fixes it, and the thing runs on its own.

Here is what it does, and what I will walk through on stage. It watches what is happening in the category. It figures out what my consumer is actually searching for and worried about. It writes an article aimed squarely at those questions and pain points. It formats that article with the schema and the answer-first structure the generative engines reward. Then it publishes to the site. Every single day. A fresh article a day, start to finish, no meeting and no approval chain. I open the site in the morning and make sure nothing went sideways. On stage I show the architecture, the guardrails, and the exact spots where you keep a human in the loop.

Three things every attendee walks out with:

1. What AI engines actually read off your site, and the specific schema and formatting that gets your brand cited instead of skipped.

2. How to turn real consumer questions and pain points into a content pipeline that compounds, instead of a blog nobody reads.

3. The end-to-end build of a publish-every-day engine, and the one or two places you should never fully hand to the machine.

This is a build talk, not a trend talk. You leave able to start assembling your own version, not just nodding along about how AI is changing search.

Short version (one paragraph)

People increasingly ask ChatGPT, Gemini, and Claude instead of Google, and those engines answer from sites built to be pulled from. Most food and beverage brands are invisible there. I built an engine that watches the category, learns what my consumer is searching for and worried about, writes articles aimed at those exact questions, formats them with the schema generative engines reward, and publishes a fresh one every single day with no approval chain. In this talk I show the full architecture and guardrails so attendees can start building their own, plus exactly what gets a brand cited in AI answers. A build talk, not a trend talk, and everyone leaves with something they can act on immediately.

Reusable speaker bio (optional, for the submission form)

giovanni gallucci (@gallucciNET) has spent 20-plus years running real campaigns for food and beverage brands, outdoor gear, music, and independent American makers, including 13 years building Topo Chico's digital presence by himself. He works out of Texas and builds AI-driven content and search systems that ship every day. He is a tactical, hands-on speaker: audiences leave with specific plays they can implement immediately.

 

Speaking Pitch 3 — Wake Up to Fresh Content (In-House AI Content Agency)

Audience: food and beverage conferences and expos. Topic: creating imagery and video for F&B brands, the pitfalls, and building an internal content engine that produces daily.

Working titles

- Wake Up to Fresh Content: Building an In-House AI Content Agency for Your Brand

- The Home-Office Agency: A Day of On-Brand Content Before Breakfast

- AI Content That Actually Looks Like You: Imagery and Video for Food and Beverage

Long version (session description + takeaways)

Everybody wants more content. Almost nobody wants what most AI content looks like: generic, off-brand, and obviously machine-made. The gap between "we should use AI" and "this actually looks like us and gets results" is where brands get stuck. I will show you how to close it.

I built a full content operation inside my home office. It produces a day's worth of platform-specific content before I have finished my coffee: LinkedIn posts, Instagram, TikTok, long and short video, each piece written for that platform's audience in that platform's language, each one answering a real question or a real pain point of the consumer we are targeting. It holds a consistent look and feel and it reads authentic, not synthetic. On stage I walk through how it is set up, the pitfalls in AI imagery and video for food and beverage (the tells, the brand-safety traps, the uncanny details that quietly kill trust), and how to engineer around every one of them.

Three things every attendee walks out with:

1. The real pitfalls of AI imagery and video for food and beverage, and the specific ways to avoid the look that makes people scroll past.

2. How to produce platform-native content at volume, each piece shaped for its own audience instead of one post blasted everywhere.

3. The blueprint for an in-house content engine that hands you fresh, consistent, on-brand assets every single day.

As always, this is hands-on. Attendees leave with the actual setup and tactics, not a keynote about the future of creativity. You will know how to start building your own the next morning.

Short version (one paragraph)

Everybody wants more content, and almost nobody wants what most AI content looks like: generic, off-brand, obviously machine-made. I built a full content operation inside my home office that produces a day's worth of platform-specific content before I finish coffee, LinkedIn, Instagram, TikTok, and video, each piece written for its platform's audience and answering a real consumer pain point, with a consistent and authentic look. In this talk I show the setup, the pitfalls in AI imagery and video for food and beverage and how to engineer around them, and the blueprint for an engine that hands you fresh on-brand content every single day. Hands-on and tactical, attendees leave able to start building their own.

Reusable speaker bio (optional, for the submission form)

giovanni gallucci (@gallucciNET) has spent 20-plus years running real campaigns for food and beverage brands, outdoor gear, music, and independent American makers, including 13 years building Topo Chico's digital presence by himself. He works out of Texas and builds AI-driven content systems that ship every day. He is a tactical, hands-on speaker: audiences leave with specific plays they can implement immediately.

"
Giovanni's a big help both in his marketing expertise & his ability to engage & train staff. - (5 out of 5)