About Giovanni Gallucci

I’m a Dallas-based Ad Age, Emmy, Telly, and Webby award-winning search engine optimization expert, social media specialist, software developer, and digital strategist. I develop loyal, engaged online audiences for brands in entertainment, fashion, food & beverage, sports, and technology. I spend most of my time as an online content producer where I build online audiences by creating targeted, relevant content for engaging with fans on social networks via photography and video.

I have a renaissance soul. I am a web programmer who develops and delivers search engine optimization and social media strategy for clients blending my unique talents to deliver effective, world-class social media campaigns.

I work with brands to concentrate their resources on optimal opportunities to increase sales, achieve a sustainable competitive advantage, and outperform their competition. My process includes all basic and long-term activities in the field of digital and traditional marketing that deal with the analysis of the strategic situation of a company and the formulation, evaluation and selection of market-oriented strategies which contribute to the goals of the company and its marketing objectives.



I like to think I'm good at what I do. I love it when others think I'm good at what I do.

  • Troubadour, TX won a Lone Star Emmy Award. (Credits: cinematography, still photography, social media strategy & management)
  • Troubadour, TX nominated for a Lone Star Emmy Award. (Credits: cinematography, still photography, social media strategy & management)
  • Bronco Roads won a Lone Star Emmy Awards. (Credits: cinematography, still photography, social media strategy & management)
  • Bronco Roads won a Lone Star Emmy Awards. (Credits: cinematography, still photography, social media strategy & management)
  • Troubadour, TX and Bronco Roads won 17 Telly Awards over four seasons. (Credits: cinematography, still photography, social media strategy & management)
  • Music Video "For You I Do" by Roger Creager nominated for Music Video of the Year by the Texas Regional Radio Music Awards (Credits: cinematography)
  • Webby Online Video Award winner: SXSW. (Credits: cinematography, editing)
  • AdAge Top 20 U.S. Search Engine Marketing Firm (Founding Partner/COO of Kinetic Results.)


I'm shy and I have terrible social skills. By all means, put me in front of an audience.

I teach individuals, businesses and organizations in music, film, tv, tech, travel, sports, & causes how social media and social networks align with their online marketing and pr strategies. My speaking style is vibrant, frank, humorous, energetic, and personal. Read testimonials of what others think of my speaking style.

Each presentation is customized to address the audience at hand. I adjust during my talks to match the level of audience comprehension as I present. I cover topics from the theoretical to the strategic, to the tactical depending on audience and need. I have presented to musicians, artist management, politicos, university audiences, technologists, journalists, marketers, government agencies, students, entrepreneurs, and many other groups.

Review my speaker’s kit and email me directly to book me for a speaking event. Check out a sample outline of one of my classes.

What I Do

I produce award-winning social media campaigns for clients that link brands with highly-connected fans so my clients enjoy active, engaged relationships with their consumers on social media. I'm passionate about my adventures in social and digital media building awesome brands. I am a recovering mobile & web developer turned internet journeyman who develops and delivers search and social media strategy for clients in entertainment, events, sports, & tech/start-ups. 

Read more about my areas of expertise including social mediasearch engine optimizationphotographyvideographywebsite design and web development

Contact me at 469.682.6978. or giovanni@gallucci.net and let's get you connected with your online audience in a way you never thought possible!


The most vital ingredient to a successful project is thorough planning. During pre-production planning and concept development I meet with each client and map out a project concept and proposal addressing the unique elements necessary for the success of the project. During this pre–production planning period I address the following areas:

  • Goal – What is your goal for the project? ( e.g. fundraising, promotion, etc. )
  • Message – What information do you want your audience to walk away with?
  • Audience – Who is your primary audience? (e.g. funders, prospective clients, general audience)
  • Length – What are your length restrictions? (e.g. most effective web video is 3-5 minutes)
  • Venue/format – How will people see your film or video? (the web, DVD, broadcast)

After these primary questions are answered I can focus on style, content, timeline, budget, and logistics. Although I always begin with a very clear idea of the look, feel, and effect of your final cut, I allow room for projects to grow, change, and develop organically.

Providing a full range of production and post-production services, I can take your projects from concept to final cut, because I offer all of these services in-house using small, highly qualified professionals, I can keep these services affordable.

Giovanni knows his stuff. He has been a big help to our online marketing efforts both in his expertise and his ability to engage and train staff. - (5 out of 5)