Tart earned 3.42 stars and a civil war in its Goodreads reviews. A food and CPG marketer reads that split as a lesson in what a persona brand really sells.

AJ Wolfe's Disney Adults sits at 3.56 on Goodreads. Its angriest reviews are the sharpest brand loyalty research a food or CPG marketer will read all year.

Kevin Hall and Julia Belluz say your food environment beats your willpower. I get paid to build that environment. Here's what the Goodreads fight reveals.

Sophie Gilbert's Girl on Girl sits at 3.83 on Goodreads. The one-star reviews call it a laundry list. After 20 years building brand imagery, I say that is the point.

Bender and Hanna say AI is a marketing term. I write marketing terms for food and CPG brands. Where The AI Con lands, and where its readers split.

Alex Schultz sits at 3.95 on Goodreads and his readers can't agree who the book is for. That argument is the most honest review Click Here got.