AI content strategy for CPG food and beverage brands: make it so nobody can tell
An AI content strategy for CPG food and beverage brands is a production plan with one pass or fail test: nobody scrolling past can tell a machine made it. Coca-Cola had five specialists sort 70,000 AI clips for its 2025 holiday ad, and people still caught the glitchy truck wheels. Volume is the easy part. The test is the strategy.
Social media for food brands that think their product is boring
Social media for food brands goes flat when the package is the subject of every post. Shoppers already know what your bottle looks like. Post the hands, the place and the person using it instead. When I ran Topo Chico's US Instagram that way, it went from about 1,000 followers in September 2013 to 142,000.
Food and beverage social media marketing with no ad budget: one contest post, 567 comments
Food and beverage social media marketing, for a small brand with no ad budget, is borrowing other people's audiences and writing down what happens. On February 6, 2023, one partner contest I put on a cold brew brand's calendar reached 6,254 accounts. That brand's average post reached about 930.
Drinks marketing agency: hire the one that sells your distributor rep first
A drinks marketing agency earns its fee when the distributor rep carrying your brand, plus 50 to 200 others, can sell it in a minute and the depletion report shows shoppers bought it. Google's top result for this search on October 26, 2026 mentions the distributor side in one sentence. That's the job I'd hire for first.
Beverage marketing company: Google's top answer sells data, so here's which kind you actually need
A beverage marketing company can be four different businesses: a data firm selling market reports, a promotional outfit running wine and spirits tastings, a development house that formulates and launches drinks, or an agency that builds your social and content. Google's top result is a research firm founded in 1972. Hire by the problem you have.
Beverage branding agency: the best drink brand I ever worked on never got a rebrand
A beverage branding agency builds the positioning, name, identity and packaging a drink sells under. Hire one when the brand is broken: shoppers can't tell what's in the can, the label dies in a cold case, or you're moving into a new category. If the label already works, spend the money putting the drink in people's hands.
Social media marketing for food brands: Google's top answer was written for a salsa stand
Social media marketing for food brands is the work of getting a stranger to recognize your product, trust the people who make it and pick it up on a shelf they're already walking past. Once you're in stores, every post has to do what a farmers market table does in person, without you standing behind it.
CPG social media: Google's top answer grades five brands, and four parent companies own all of them
CPG social media is how consumer packaged goods brands use Instagram, TikTok and YouTube to get found, picked off the shelf and bought again. Google's top answer for it grades five brands owned by four of the biggest companies in the business. An independent food or beverage brand needs a different scorecard, one built on strangers reached and units sold.
CPG marketing companies: four of the five rankings on page one put their own author first
CPG marketing companies are the agencies, consultants and specialist shops that plan and run marketing for consumer packaged goods brands, from strategy and social to retail media, packaging and launches. Before you trust any ranked list of them, check who published it. On Google's first page today, four of five rankings put their author first.
