brandvoice
giovanni galluccibranding, brandstrategy, food and beverage marketing, cpgbrands, brandvoiceComment

Food and beverage branding agency: a chip bag and a cold can don't sell the same way

A food and beverage branding agency builds the strategy, identity, packaging and voice a food or drink product sells under. Before you hire one, make it prove it knows the difference between the two. A snack gets chosen in the aisle and eaten at home. A drink gets grabbed from a cooler and photographed in somebody's hand.

giovanni galluccibranding, brandstrategy, food and beverage marketing, cpgbrands, brandvoiceComment
Food and beverage branding agency: a chip bag and a cold can don't sell the same way
giovanni galluccicpgbrands, branding, brandstrategy, brandvoice, food and beverage marketingComment

CPG brand agency: hire the one that asks where people buy it

A CPG brand agency builds the identity a packaged food or beverage product sells under: the positioning, the voice, the look, the packaging and the rules for using all of it. Hire the one that asks where your customer actually buys the product before it designs anything, because attention that can't find a checkout is wasted money.

giovanni galluccicpgbrands, branding, brandstrategy, brandvoice, food and beverage marketingComment
CPG brand agency: hire the one that asks where people buy it
giovanni galluccibranding, brandstrategy, brandvoice, food and beverage marketing, cpgbrands, foodbrandsComment

Food branding agency: ask what happens the week after the brand book ships

A food branding agency builds the identity your product sells under: the positioning, the name if you need one, the logo, the packaging system and the rules for using all of it. Hire the one that tests that identity on a phone screen and a crowded shelf before you approve a single logo file.

giovanni galluccibranding, brandstrategy, brandvoice, food and beverage marketing, cpgbrands, foodbrandsComment
Food branding agency: ask what happens the week after the brand book ships
giovanni galluccifoodbrands, social media strategy, food and beverage marketing, socialmediastrategy, brandvoiceComment

Social media for food brands: grade your feed, not your follower count

Social media for food brands works when a stranger can name your product from one post, see the person who makes it, and find it on a shelf later that week. Follower counts don’t measure any of that. The feeds worth copying put a real person, one clear product and a reason to buy in front of the shopper.

giovanni galluccifoodbrands, social media strategy, food and beverage marketing, socialmediastrategy, brandvoiceComment
Social media for food brands: grade your feed, not your follower count