cpgmarketing
giovanni galluccicpgmarketing, brandvoice, brandstrategy, foodandbeveragemarketing, cpgbrandsComment

Before you hire a CPG creative agency, write the rulebook it has to follow

A CPG creative agency can only make your brand look like itself if someone wrote down what itself means. Most food and beverage founders skip that step, and the 2021 BetterBriefs study of more than 1,700 marketers and agency staff found 80% of marketers rate their briefs good while only 10% of agencies agree. Write the rulebook, then hire.

giovanni galluccicpgmarketing, brandvoice, brandstrategy, foodandbeveragemarketing, cpgbrandsComment
Before you hire a CPG creative agency, write the rulebook it has to follow
giovanni galluccicpgbrands, cpgmarketing, socialmedia, social media strategy, food and beverage marketingComment

CPG social media: Google's top answer grades five brands, and four parent companies own all of them

CPG social media is how consumer packaged goods brands use Instagram, TikTok and YouTube to get found, picked off the shelf and bought again. Google's top answer for it grades five brands owned by four of the biggest companies in the business. An independent food or beverage brand needs a different scorecard, one built on strangers reached and units sold.

giovanni galluccicpgbrands, cpgmarketing, socialmedia, social media strategy, food and beverage marketingComment
CPG social media: Google's top answer grades five brands, and four parent companies own all of them
giovanni galluccicpgmarketing, food and beverage marketing, cpgbrands, branding, social media strategyComment

CPG marketing companies: four of the five rankings on page one put their own author first

CPG marketing companies are the agencies, consultants and specialist shops that plan and run marketing for consumer packaged goods brands, from strategy and social to retail media, packaging and launches. Before you trust any ranked list of them, check who published it. On Google's first page today, four of five rankings put their author first.

giovanni galluccicpgmarketing, food and beverage marketing, cpgbrands, branding, social media strategyComment
CPG marketing companies: four of the five rankings on page one put their own author first
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, cpgmarketing, cpgbrands, social media strategyComment

Food marketing agency: find out who works your account on a Tuesday

A food marketing agency plans, makes and places the marketing for a food brand: strategy, branding, content, social, PR and retail support. Before you hire one, find out who does your work every week, which service you're buying first, and what the retainer covers. The logo on the pitch deck doesn't post your content.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, cpgmarketing, cpgbrands, social media strategyComment
Food marketing agency: find out who works your account on a Tuesday
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, cpgbrands, cpgmarketing, brandstrategy, social media strategyComment

Food and beverage marketing agency case studies: how to read the numbers before you sign

A food and beverage marketing agency sells strategy, creative, media and content to brands that make food or drinks, and it proves itself with case-study numbers. Before you hire one, ask four things about every number: what the baseline was, how long the window ran, what else changed, and which part of the lift the agency did.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, cpgbrands, cpgmarketing, brandstrategy, social media strategyComment
Food and beverage marketing agency case studies: how to read the numbers before you sign
giovanni galluccifood and beverage marketing, aiinmarketing, contentstrategy, cpgstrategy, cpgmarketingComment

AI content strategy for CPG food and beverage brands: run it like your HACCP plan

Build your AI content strategy for CPG food and beverage brands the way your plant builds a HACCP plan. Name the hazards, set the control points, set the limits, and keep the records. It's a written plan for where AI makes your content and where a person has to check it before it ships.

giovanni galluccifood and beverage marketing, aiinmarketing, contentstrategy, cpgstrategy, cpgmarketingComment
AI content strategy for CPG food and beverage brands: run it like your HACCP plan