cpgmarketing
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, cpgmarketing, cpgbrands, social media strategyComment

Food marketing agency: find out who works your account on a Tuesday

A food marketing agency plans, makes and places the marketing for a food brand: strategy, branding, content, social, PR and retail support. Before you hire one, find out who does your work every week, which service you're buying first, and what the retainer covers. The logo on the pitch deck doesn't post your content.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, cpgmarketing, cpgbrands, social media strategyComment
Food marketing agency: find out who works your account on a Tuesday
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, cpgbrands, cpgmarketing, brandstrategy, social media strategyComment

Food and beverage marketing agency case studies: how to read the numbers before you sign

A food and beverage marketing agency sells strategy, creative, media and content to brands that make food or drinks, and it proves itself with case-study numbers. Before you hire one, ask four things about every number: what the baseline was, how long the window ran, what else changed, and which part of the lift the agency did.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, cpgbrands, cpgmarketing, brandstrategy, social media strategyComment
Food and beverage marketing agency case studies: how to read the numbers before you sign
giovanni galluccifood and beverage marketing, aiinmarketing, contentstrategy, cpgstrategy, cpgmarketingComment

AI content strategy for CPG food and beverage brands: run it like your HACCP plan

Build your AI content strategy for CPG food and beverage brands the way your plant builds a HACCP plan. Name the hazards, set the control points, set the limits, and keep the records. It's a written plan for where AI makes your content and where a person has to check it before it ships.

giovanni galluccifood and beverage marketing, aiinmarketing, contentstrategy, cpgstrategy, cpgmarketingComment
AI content strategy for CPG food and beverage brands: run it like your HACCP plan