AI strategy for food and beverage brands: hire a night shift, keep the day shift
An AI strategy for food and beverage brands is a staffing plan. Give AI the night shift: research, first drafts, file prep and reports that can run while you sleep. Keep people on the day shift: tasting, approving, answering customers and signing off on claims. In 2025, 88 percent of companies used AI somewhere. About 6 percent saw big returns.






