socialmediastrategy
giovanni galluccicpgbrands, branding, food and beverage marketing, socialmediastrategy, brandtrustComment

CPG branding agency: ask if the brand survives post number 15

A CPG branding agency builds the identity a packaged food or beverage product sells under: the positioning, the voice, the visual system and the packaging. Before you hire one, ask how the brand holds up at post number 15 in a month. A brand that only works on the carton runs out of things to say by week three.

giovanni galluccicpgbrands, branding, food and beverage marketing, socialmediastrategy, brandtrustComment
CPG branding agency: ask if the brand survives post number 15
giovanni galluccisocialmediastrategy, organicmarketing, topochico, food and beverage marketing, influencermarketingComment

Organic social media strategy for beverage brands: make the bottle the co-star

An organic social media strategy for beverage brands is a plan to earn reach without paying for it, by putting your drink in the hands of the right people, in the right rooms, and posting the moments that follow. The bottle is the co-star. The people drinking it carry the story.

giovanni galluccisocialmediastrategy, organicmarketing, topochico, food and beverage marketing, influencermarketingComment
Organic social media strategy for beverage brands: make the bottle the co-star
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, organicmarketing, cleanlabelbrands, socialmediastrategyComment

Social media marketing for natural and organic food brands: post like your certifier follows you

Social media marketing for natural and organic food brands: what USDA and FDA let you say, how to film your inspection, and how to brief creators.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, organicmarketing, cleanlabelbrands, socialmediastrategyComment
Social media marketing for natural and organic food brands: post like your certifier follows you
giovanni galluccifoodbrands, social media strategy, food and beverage marketing, socialmediastrategy, brandvoiceComment

Social media for food brands: grade your feed, not your follower count

Social media for food brands works when a stranger can name your product from one post, see the person who makes it, and find it on a shelf later that week. Follower counts don’t measure any of that. The feeds worth copying put a real person, one clear product and a reason to buy in front of the shopper.

giovanni galluccifoodbrands, social media strategy, food and beverage marketing, socialmediastrategy, brandvoiceComment
Social media for food brands: grade your feed, not your follower count