foodbrands
giovanni galluccibranding, brandstrategy, brandvoice, food and beverage marketing, cpgbrands, foodbrandsComment

Food branding agency: ask what happens the week after the brand book ships

A food branding agency builds the identity your product sells under: the positioning, the name if you need one, the logo, the packaging system and the rules for using all of it. Hire the one that tests that identity on a phone screen and a crowded shelf before you approve a single logo file.

giovanni galluccibranding, brandstrategy, brandvoice, food and beverage marketing, cpgbrands, foodbrandsComment
Food branding agency: ask what happens the week after the brand book ships
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, cpgmarketing, cpgbrands, social media strategyComment

Food marketing agency: find out who works your account on a Tuesday

A food marketing agency plans, makes and places the marketing for a food brand: strategy, branding, content, social, PR and retail support. Before you hire one, find out who does your work every week, which service you're buying first, and what the retainer covers. The logo on the pitch deck doesn't post your content.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, cpgmarketing, cpgbrands, social media strategyComment
Food marketing agency: find out who works your account on a Tuesday
giovanni galluccifood and beverage marketing, cpgbrands, shortformcontent, brandstorytelling, social media strategy, foodbrandsComment

Content creation for better-for-you snack brands: sell the bite before the benefit

Content creation for better-for-you snack brands works when the first second of every post sells the bite. Show the crunch, the snap, the sour face, with the sound on. Put the protein, the fiber and the short ingredient list in the second beat, as the reason to buy again. Lead with the claim and shoppers file you under diet food.

giovanni galluccifood and beverage marketing, cpgbrands, shortformcontent, brandstorytelling, social media strategy, foodbrandsComment
Content creation for better-for-you snack brands: sell the bite before the benefit
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, organicmarketing, cpgstrategyComment

Natural food marketing agency: what to hire when your shopper reads the back of the bag

A natural food marketing agency helps brands that sell on ingredients, sourcing and certifications earn the trust of a shopper who reads the label before the logo. The good ones build the story from the ingredient panel outward and prove it in photos and founder video. The weak ones repaint a conventional playbook green.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, organicmarketing, cpgstrategyComment
Natural food marketing agency: what to hire when your shopper reads the back of the bag
giovanni galluccifoodbrands, social media strategy, food and beverage marketing, socialmediastrategy, brandvoiceComment

Social media for food brands: grade your feed, not your follower count

Social media for food brands works when a stranger can name your product from one post, see the person who makes it, and find it on a shelf later that week. Follower counts don’t measure any of that. The feeds worth copying put a real person, one clear product and a reason to buy in front of the shopper.

giovanni galluccifoodbrands, social media strategy, food and beverage marketing, socialmediastrategy, brandvoiceComment
Social media for food brands: grade your feed, not your follower count