socialmedia
giovanni galluccisocialmedia, social media strategy, food and beverage marketing, foodbrands, cpgbrandsComment

Social media marketing for food brands: Google's top answer was written for a salsa stand

Social media marketing for food brands is the work of getting a stranger to recognize your product, trust the people who make it and pick it up on a shelf they're already walking past. Once you're in stores, every post has to do what a farmers market table does in person, without you standing behind it.

giovanni galluccisocialmedia, social media strategy, food and beverage marketing, foodbrands, cpgbrandsComment
Social media marketing for food brands: Google's top answer was written for a salsa stand
giovanni galluccicpgbrands, cpgmarketing, socialmedia, social media strategy, food and beverage marketingComment

CPG social media: Google's top answer grades five brands, and four parent companies own all of them

CPG social media is how consumer packaged goods brands use Instagram, TikTok and YouTube to get found, picked off the shelf and bought again. Google's top answer for it grades five brands owned by four of the biggest companies in the business. An independent food or beverage brand needs a different scorecard, one built on strangers reached and units sold.

giovanni galluccicpgbrands, cpgmarketing, socialmedia, social media strategy, food and beverage marketingComment
CPG social media: Google's top answer grades five brands, and four parent companies own all of them