Food marketing agency: find out who works your account on a Tuesday
A food marketing agency plans, makes and places the marketing for a food brand: strategy, branding, content, social, PR and retail support. Before you hire one, find out who does your work every week, which service you're buying first, and what the retainer covers. The logo on the pitch deck doesn't post your content.
Food and beverage marketing agency case studies: how to read the numbers before you sign
A food and beverage marketing agency sells strategy, creative, media and content to brands that make food or drinks, and it proves itself with case-study numbers. Before you hire one, ask four things about every number: what the baseline was, how long the window ran, what else changed, and which part of the lift the agency did.
Content creation for better-for-you snack brands: sell the bite before the benefit
Content creation for better-for-you snack brands works when the first second of every post sells the bite. Show the crunch, the snap, the sour face, with the sound on. Put the protein, the fiber and the short ingredient list in the second beat, as the reason to buy again. Lead with the claim and shoppers file you under diet food.
Social media for clean-label food and beverage brands: your comment section is the new back panel
Social media for clean-label food and beverage brands is a customer service job dressed up as marketing. Your shopper shows up already holding a testing list, a screenshot or a question about heavy metals, and your public reply is the proof they pass around. Answer fast, answer in public, show the paperwork.
Social media strategy for clean-label food and beverage brands: a proof post for every claim on the bag
A social media strategy for clean-label food and beverage brands is a plan to prove, in public and on a schedule, every claim printed on your package. The bag makes the promise. Your feed shows the farm, the batch sheet, the co-packer and the people behind it, until a skeptical shopper believes the bag.
Social media for food brands: grade your feed, not your follower count
Social media for food brands works when a stranger can name your product from one post, see the person who makes it, and find it on a shelf later that week. Follower counts don’t measure any of that. The feeds worth copying put a real person, one clear product and a reason to buy in front of the shopper.
