Food and beverage social media marketing, for a small brand with no ad budget, is borrowing other people's audiences and writing down what happens. On February 6, 2023, one partner contest I put on a cold brew brand's calendar reached 6,254 accounts. That brand's average post reached about 930.

Social media for clean-label food and beverage brands is a customer service job dressed up as marketing. Your shopper shows up already holding a testing list, a screenshot or a question about heavy metals, and your public reply is the proof they pass around. Answer fast, answer in public, show the paperwork.