brandstorytelling
giovanni galluccifood and beverage marketing, cpgbrands, shortformcontent, brandstorytelling, social media strategy, foodbrandsComment

Content creation for better-for-you snack brands: sell the bite before the benefit

Content creation for better-for-you snack brands works when the first second of every post sells the bite. Show the crunch, the snap, the sour face, with the sound on. Put the protein, the fiber and the short ingredient list in the second beat, as the reason to buy again. Lead with the claim and shoppers file you under diet food.

giovanni galluccifood and beverage marketing, cpgbrands, shortformcontent, brandstorytelling, social media strategy, foodbrandsComment
Content creation for better-for-you snack brands: sell the bite before the benefit
giovanni galluccibrandstorytelling, cleanlabelbrands, food and beverage marketing, foodtransparency, brandtrustComment

Brand storytelling for clean-label food and beverage brands: tell the story of what you said no to

Brand storytelling for clean-label food and beverage brands works when every story explains one decision behind one line on your label. Name the ingredient you refused, the supplier you paid more for, or the process you kept slow. Say what that choice cost you, show the proof, and put the person who made the call on camera.

giovanni galluccibrandstorytelling, cleanlabelbrands, food and beverage marketing, foodtransparency, brandtrustComment
Brand storytelling for clean-label food and beverage brands: tell the story of what you said no to