A CPG branding agency builds the identity a packaged food or beverage product sells under: the positioning, the voice, the visual system and the packaging. Before you hire one, ask how the brand holds up at post number 15 in a month. A brand that only works on the carton runs out of things to say by week three.

Brand storytelling for clean-label food and beverage brands works when every story explains one decision behind one line on your label. Name the ingredient you refused, the supplier you paid more for, or the process you kept slow. Say what that choice cost you, show the proof, and put the person who made the call on camera.