cpgbrands
giovanni galluccibranding, brandstrategy, food and beverage marketing, cpgbrands, brandvoiceComment

Food and beverage branding agency: a chip bag and a cold can don't sell the same way

A food and beverage branding agency builds the strategy, identity, packaging and voice a food or drink product sells under. Before you hire one, make it prove it knows the difference between the two. A snack gets chosen in the aisle and eaten at home. A drink gets grabbed from a cooler and photographed in somebody's hand.

giovanni galluccibranding, brandstrategy, food and beverage marketing, cpgbrands, brandvoiceComment
Food and beverage branding agency: a chip bag and a cold can don't sell the same way
giovanni galluccicpgbrands, branding, food and beverage marketing, socialmediastrategy, brandtrustComment

CPG branding agency: ask if the brand survives post number 15

A CPG branding agency builds the identity a packaged food or beverage product sells under: the positioning, the voice, the visual system and the packaging. Before you hire one, ask how the brand holds up at post number 15 in a month. A brand that only works on the carton runs out of things to say by week three.

giovanni galluccicpgbrands, branding, food and beverage marketing, socialmediastrategy, brandtrustComment
CPG branding agency: ask if the brand survives post number 15
giovanni galluccicpgbrands, branding, brandstrategy, brandvoice, food and beverage marketingComment

CPG brand agency: hire the one that asks where people buy it

A CPG brand agency builds the identity a packaged food or beverage product sells under: the positioning, the voice, the look, the packaging and the rules for using all of it. Hire the one that asks where your customer actually buys the product before it designs anything, because attention that can't find a checkout is wasted money.

giovanni galluccicpgbrands, branding, brandstrategy, brandvoice, food and beverage marketingComment
CPG brand agency: hire the one that asks where people buy it
giovanni galluccibranding, brandstrategy, brandvoice, food and beverage marketing, cpgbrands, foodbrandsComment

Food branding agency: ask what happens the week after the brand book ships

A food branding agency builds the identity your product sells under: the positioning, the name if you need one, the logo, the packaging system and the rules for using all of it. Hire the one that tests that identity on a phone screen and a crowded shelf before you approve a single logo file.

giovanni galluccibranding, brandstrategy, brandvoice, food and beverage marketing, cpgbrands, foodbrandsComment
Food branding agency: ask what happens the week after the brand book ships
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, cpgmarketing, cpgbrands, social media strategyComment

Food marketing agency: find out who works your account on a Tuesday

A food marketing agency plans, makes and places the marketing for a food brand: strategy, branding, content, social, PR and retail support. Before you hire one, find out who does your work every week, which service you're buying first, and what the retainer covers. The logo on the pitch deck doesn't post your content.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, cpgmarketing, cpgbrands, social media strategyComment
Food marketing agency: find out who works your account on a Tuesday
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, cpgbrands, cpgmarketing, brandstrategy, social media strategyComment

Food and beverage marketing agency case studies: how to read the numbers before you sign

A food and beverage marketing agency sells strategy, creative, media and content to brands that make food or drinks, and it proves itself with case-study numbers. Before you hire one, ask four things about every number: what the baseline was, how long the window ran, what else changed, and which part of the lift the agency did.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, cpgbrands, cpgmarketing, brandstrategy, social media strategyComment
Food and beverage marketing agency case studies: how to read the numbers before you sign
giovanni galluccicpgbrands, food and beverage marketing, social media strategy, cpgstrategy, foodandbeveragemarketing, brandstrategyComment

CPG marketing agency: how to vet one when the pitch shows up in the comments

Hiring a CPG marketing agency? The #1 Google result is a Reddit thread full of agency pitches. The five agency lanes, 2026 costs and a 5-step pitch check.

giovanni galluccicpgbrands, food and beverage marketing, social media strategy, cpgstrategy, foodandbeveragemarketing, brandstrategyComment
CPG marketing agency: how to vet one when the pitch shows up in the comments
giovanni galluccifood and beverage marketing, cpgbrands, shortformcontent, brandstorytelling, social media strategy, foodbrandsComment

Content creation for better-for-you snack brands: sell the bite before the benefit

Content creation for better-for-you snack brands works when the first second of every post sells the bite. Show the crunch, the snap, the sour face, with the sound on. Put the protein, the fiber and the short ingredient list in the second beat, as the reason to buy again. Lead with the claim and shoppers file you under diet food.

giovanni galluccifood and beverage marketing, cpgbrands, shortformcontent, brandstorytelling, social media strategy, foodbrandsComment
Content creation for better-for-you snack brands: sell the bite before the benefit