#contentstrategy
giovanni gallucci#aiinmarketing, cpgbrands, food and beverage marketing, #contentstrategy, #foodbrandsComment

AI content strategy for CPG food and beverage brands: make it so nobody can tell

An AI content strategy for CPG food and beverage brands is a production plan with one pass or fail test: nobody scrolling past can tell a machine made it. Coca-Cola had five specialists sort 70,000 AI clips for its 2025 holiday ad, and people still caught the glitchy truck wheels. Volume is the easy part. The test is the strategy.

giovanni gallucci#aiinmarketing, cpgbrands, food and beverage marketing, #contentstrategy, #foodbrandsComment
AI content strategy for CPG food and beverage brands: make it so nobody can tell
giovanni galluccifood and beverage marketing, social media strategy, #foodandbeveragemarketing, #nonalcoholicbeverages, #contentstrategyComment

Drinks marketing agency: what a beverage founder should actually buy

A drinks marketing agency sells beverage brands some mix of branding, packaging, websites, social content, paid media and trade marketing. Most independent founders don’t need all of it. Hire for the one job that moves cases this quarter, usually a clear story and steady social content, and buy the rest by the project.

giovanni galluccifood and beverage marketing, social media strategy, #foodandbeveragemarketing, #nonalcoholicbeverages, #contentstrategyComment
Drinks marketing agency: what a beverage founder should actually buy