#foodandbeveragemarketing
giovanni galluccifood and beverage marketing, social media strategy, #foodandbeveragemarketing, #nonalcoholicbeverages, #contentstrategyComment

Drinks marketing agency: what a beverage founder should actually buy

A drinks marketing agency sells beverage brands some mix of branding, packaging, websites, social content, paid media and trade marketing. Most independent founders don’t need all of it. Hire for the one job that moves cases this quarter, usually a clear story and steady social content, and buy the rest by the project.

giovanni galluccifood and beverage marketing, social media strategy, #foodandbeveragemarketing, #nonalcoholicbeverages, #contentstrategyComment
Drinks marketing agency: what a beverage founder should actually buy
giovanni galluccifood and beverage marketing, social media strategy, retail, #foodandbeveragemarketing, #socialmediastrategyComment

Food and beverage social media marketing that moves product off the shelf

Food and beverage social media marketing is the work of using Instagram, TikTok, Facebook, Pinterest and YouTube to make one specific shopper recognize your product before they reach the shelf, and then pick it up. The brands that win post like a founder talking to a customer, answer the questions shoppers type, and judge it by sales.

giovanni galluccifood and beverage marketing, social media strategy, retail, #foodandbeveragemarketing, #socialmediastrategyComment
Food and beverage social media marketing that moves product off the shelf