cpgstrategy
giovanni galluccifoodandbeveragemarketing, marketingstrategy, consumerbrands, organicgrowth, cpgstrategyComment

CPG digital marketing agency: ask what's left when the ad budget stops

A CPG digital marketing agency usually sells paid media first, so hire one after your store, content and reporting already work. At Tia Lupita, the hot sauce brand I worked on, ad spend ran 40% of online revenue in January 2021. Ask any agency what's left in your house when that spend stops.

giovanni galluccifoodandbeveragemarketing, marketingstrategy, consumerbrands, organicgrowth, cpgstrategyComment
CPG digital marketing agency: ask what's left when the ad budget stops
giovanni galluccifoodandbeveragemarketing, foodbrands, organicmarketing, retailstrategy, cpgstrategyComment

Natural food marketing agency: judge it by what it does with your demo table

A natural food marketing agency should run your demo calendar and your feed as one plan, because the shopper tasting your product is the person your posts are chasing. Sunflower milk brand Lattini had 174 confirmed demos in 2023, on a recap form with no line for social. Hire the agency that asks for that calendar.

giovanni galluccifoodandbeveragemarketing, foodbrands, organicmarketing, retailstrategy, cpgstrategyComment
Natural food marketing agency: judge it by what it does with your demo table
giovanni galluccicpgbrands, food and beverage marketing, social media strategy, cpgstrategy, foodandbeveragemarketing, brandstrategyComment

CPG marketing agency: how to vet one when the pitch shows up in the comments

Hiring a CPG marketing agency? The #1 Google result is a Reddit thread full of agency pitches. The five agency lanes, 2026 costs and a 5-step pitch check.

giovanni galluccicpgbrands, food and beverage marketing, social media strategy, cpgstrategy, foodandbeveragemarketing, brandstrategyComment
CPG marketing agency: how to vet one when the pitch shows up in the comments
giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, organicmarketing, cpgstrategyComment

Natural food marketing agency: what to hire when your shopper reads the back of the bag

A natural food marketing agency helps brands that sell on ingredients, sourcing and certifications earn the trust of a shopper who reads the label before the logo. The good ones build the story from the ingredient panel outward and prove it in photos and founder video. The weak ones repaint a conventional playbook green.

giovanni galluccifood and beverage marketing, foodandbeveragemarketing, foodbrands, organicmarketing, cpgstrategyComment
Natural food marketing agency: what to hire when your shopper reads the back of the bag
giovanni galluccifood and beverage marketing, aiinmarketing, foodtransparency, cpgstrategy, contentstrategyComment

AI strategy for clean-label food and beverage brands: read it like an ingredient panel

An AI strategy for clean-label food and beverage brands is a written list of every place AI touches your marketing. You sort it the same way you sort an ingredient panel. Some uses are processing aids. Nobody needs to see those. Some get declared. A few never go in the bag. They break the promise your label makes.

giovanni galluccifood and beverage marketing, aiinmarketing, foodtransparency, cpgstrategy, contentstrategyComment
AI strategy for clean-label food and beverage brands: read it like an ingredient panel
giovanni galluccifood and beverage marketing, aiinmarketing, contentstrategy, cpgstrategy, cpgmarketingComment

AI content strategy for CPG food and beverage brands: run it like your HACCP plan

Build your AI content strategy for CPG food and beverage brands the way your plant builds a HACCP plan. Name the hazards, set the control points, set the limits, and keep the records. It's a written plan for where AI makes your content and where a person has to check it before it ships.

giovanni galluccifood and beverage marketing, aiinmarketing, contentstrategy, cpgstrategy, cpgmarketingComment
AI content strategy for CPG food and beverage brands: run it like your HACCP plan